Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Matrik : Jurnal Manajemen dan Teknik Industri Produksi
Ahmad Subarkah
Universitas Mulawarman
Engineering Industrial & Manufacturing Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Pemasaran Produk Kerupuk Rumput Laut Pada Pusat Pelatihan Mandiri Kelautan Dan Perikanan (P2MKP) Kota Balikpapan Kalimantan Timur suwardi gunawan; Ahmad Subarkah; Willy Tambunan
Matrik : Jurnal Manajemen dan Teknik Industri Produksi Vol 21 No 1 (2020)
Publisher : Prodi Teknik Industri Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/matrik.v21i1.1135

Abstract

Pusat Pelatihan Mandiri Kelautan dan Perikanan atau P2MKP adalah bidang usaha budidaya dan pengolahan rumput laut yang berlokasi di Kota Balikpapan. Penjualan yang dilakukan selama ini tidak memiliki strategi khusus dalam pemasarannya, penjualan yang dilakukan hanya sebatas memenuhi permintaan yang ada. Oleh karena itu penelitian ini bertujuan untuk mendapatkan strategi pemasaran menggunakan analisa swot dan Analytical Hierarchy Process (AHP). Dari hasil perumusan strategi pemasaran pada matriks internal factor evaluation (IFE) dan matriks external factor evaluation (EFE) didapatkan kekuatan utama yaitu memiliki kandungan gizi yang baik dengan skor 0,444 dan peluang utama yaitu dukungan pemerintah terhadap usaha dengan skor 0, 472. Kemudian hasil dari matriks internal eksternal (IE) P2MKP berada pada posisi sel 5. Dari hasil analisis SWOT didapatkan 16 alternatif strategi. Kemudian dengan menggunakan metode AHP diperoleh strategi prioritas bagi P2MKP dengan skor bobot paling tinggi 0,130 yakni menjalin hubungan dengan pemerintah untuk melakukan perizinan produk.
Analysis of Seaweed Cracker Product Marketing Strategy at the Marine and Fisheries Independent Training Center (P2MKP) Balikpapan City, East Kalimantan Suwardi Gunawan; Willy Tambunan; Ahmad Subarkah
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol 3 No 1 (2019): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/prozima.v3i1.1266

Abstract

Pusat Pelatihan Mandiri Kelautan dan Perikanan (P2MKP) is a seaweed cultivation business field that located in Jalan Mulawarman Gang Anyer RT.13 No. 44 Manggar, Balikpapan City, East Kalimantan. The selling method they applied has no specific strategy in marketing, the selling method they applied only provide current needs of customers.Strategy formulation starts with the input stage to formulating the strategy; identify and analyze the factors of internal and external company’s environment. The next stage is the matching stage to result a proper strategy alternative with combining the internal and external factors. The result of IFE and EFE matrix included into IE matrix to detect company location. After the location of company was detected in the IE matrix, then SWOT analysis was required to formulate strategy alternative. The last stage, decision stage, it decides which one will be the priority with using Analysis Hierarchy Process as recommended strategy for the company. It results strategy is;(1) Maintain a relationship with the government to get patent product license, (2) To create an innovation of products with using technology and occur coordination with related instances to get BPOM RI and halal certification, (3) To maintain a cooperation to get government support in widening the marketing area, (4) Increasing production or stocks volume with using technology, (5) To reach the efficient production cost with maintaining the same product price, and the sixth strategy is build the partnerships to increasing the quality of product so the customer value is achieved.
Co-Authors Suwardi Gunawan Tambunan, Willy