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All Journal HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Ilmiah Cano Ekonomos
Yulfita Aini
Universitas Pasir Pengaraian
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP IMPULSE BUYING PADA PELANGGAN ALFAMART KOTA TENGAH KECAMATAN KEPENUHAN Siska Hastari Utami; Yulfita Aini
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 2 No. 1 (2020): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

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Abstract

This study aims to determine: the effect of price discounts and bonus packs on impulse buying on Alfamart customers in Central City, both partially and simultaneously. The study population was buyers at Alfamart. The sampling technique uses accidental sampling technique with 100 respondents. The independent variable in this study is the price discount (X1), bonus pack (X2) and the dependent variable impulse buying (Y). Methods of data collection using field research and library research. Field research consisted of observations, questionnaires and interviews. Data analysis using multiple linear regression analysis using the SPSS program. The results of multiple linear regression analysis obtained by the regression equation Y = 1.081 + 0.628 + 0.598. Partially, t-arithmetic t-price discount 9,358 and bonus pack 8,306. Simultaneously, an F-count of 4219,289 was obtained. The results showed that 98.9% impulse buying was influenced by price discounts and bonus packs, while the remaining 1.1% was influenced by other variables not examined in this study. The conclusion of this study is based on the results of partial testing and simultaneous price discounts and bonus packs have a significant effect on impulse buying.
DAMPAK GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL MEREK AQUA : THE IMPACT OF GREEN PRODUCT AND GREEN ADVERTISING ON THE PURCHASING DECISION OF AQUA BRAND MINERAL WATER Yulfita Aini; Sulastri
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 4 No. 1 (2022): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/hirarki.v4i1.1478

Abstract

Penelitian ini bertujuan untuk mengetahui: green product dan green advertising secara simultan terhadap keputusan pembelian air mineral merek aqua. Populasi penelitian ini adalah semua masyarakat Desa Rambah Tengah Utara Kabupaten Rokan Hulu. Teknik penentuan sampel menggunakan teknik sampling aksidental dengan responden sejumlah 100 responden. Metode pengumpulan data menggunakan penelitian lapangan dan penelitian kepustakaan. Penelitian lapangan terdiri dari observasi, kuesioner dan wawancara. Uji keandalan instrument meliputi uji validitas dan uji realibilitas, uji asumsi klasik meliputi uji normalitas, uji multikolonieritas dan uji heteroskedastisitas. Analisis data menggunakan analisis regresi linear berganda diperoleh persamaan regresi Y = 2,686 + 0,677 + 0,400. Secara parsial, diperoleh t-hitung green product 14,473 dan green advertising 5,418. Secara simultan, diperoleh F-hitung 1675,987. Hasil penelitian menunjukkan bahwa 97,2% keputusan pembelian dipengaruhi oleh green product dan green advertising, sedangkan sisanya 2,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kesimpulan dari penelitian ini berdasarkan hasil pengujian secara parsial maupaun secara simultan green product dan green advertising memiliki pengaruh yang signifikan terhadap keputusan pembelian.
PENGARUH PENERAPAN MARKETING SYARIAH DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BANK MANDIRI SYARIAH UJUNG BATU Elvita Sari; Yulfita Aini
Jurnal Ilmiah Cano Ekonomos Vol. 7 No. 1 (2018): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

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Abstract

Penelitian ini bertujuan untuk mengetahui: pengaruh penerapan marketing syariah dan kepuasan nasabah terhadap loyalitas nasabah Bank Mandiri Syariah Ujung Batu baik secara parsial maupun simultan. Populasi penelitian ini adalah jumlah nasabah Bank Mandiri Syariah Ujung Batu sebanyak 18.445. Teknik penentuan sampel menggunakan teknik accidental sampling dengan responden sejumlah 100 responden. Variabel bebas dalam penelitian ini marketing syariah (X1), kepuasan nasabah (X2) dan variabel terikat loyalitas nasabah (Y). Metode pengumpulan data menggunakan observasi, kuesioner dan wawancara. Uji keandalan instrument meliputi uji validitas dan uji realibilitas, uji asumsi klasik meliputi uji normalitas, uji multikolonieritas dan uji heteroskedastisitas. Analisis data menggunakan analisis regresi linear berganda menggunakan program SPSS. Hasil analisis regresi linier berganda diperoleh persamaan regresi Y =4.936 + 0.646 + 0.994. Secara parsial, diperoleh t-hitung marketing syariah 8.797 dan kepuasan nasabah 12.881. Secara simultan, diperoleh F-hitung 95.360 menunjukkan marketing syariah dan kepuasan nasabah secara bersama-sama berpengaruh terhadap loyalitas nasabah Bank Mandiri Syariah Ujung Batu baik. Hasil penelitian menunjukkan bahwa 66,3% loyalitas nasabah dipengaruhi oleh marketing syariah dan kepuasan nasabah, sedangkan sisanya 33,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kesimpulan dari penelitian ini berdasarkan hasil pengujian secara parsial maupaun secara simultan marketing syariah dan kepuasan nasabah memiliki pengaruh yang signifikan terhadap loyalitas nasabah Bank Mandiri Syariah Ujung Batu.
MODEL PENGALAMAN KERJA DALAM UPAYA MENINGKATKAN MOTIVASI KERJA KARYAWAN PABRIK KELAPA SAWIT (PKS) PT. ELUAN MAHKOTA DI KABUPATEN ROKAN HULU Seprini; Yulfita Aini
Jurnal Ilmiah Cano Ekonomos Vol. 10 No. 2 (2021): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v10i2.1195

Abstract

Work experience is the process of forming knowledge and the level of mastery of one's knowledge and skills in their work that can be measured from their working period and the level of knowledge and skills they possess. Work experience in a Palm Oil Mill (PKS) is largely determined by the length of time or work period that has been taken by someone to be able to understand the tasks that are in the Palm Oil Mill to undergo certain jobs. Regarding how long the minimum work experience that must be owned by someone to become a leader or manager in a particular organization is still uncertain. The level of knowledge and skills possessed by a worker largely determines the high low work experience of employees in Palm Oil Mills (PKS). This study seeks to conduct an experimental study of the level of work experience of Palm Oil Mill (PKS) employees in Rokan Hulu Regency so that it is hoped that they will be able to find the right concept in managing the work experience of Palm Oil Mill (PKS) employees, especially for Rokan Hulu Regency. Data analysis technique in this research is to use quantitative descriptive analysis techniques. This analysis aims to describe at a glance the results of research respondents, the mean value (mean) of each question item and the total item. Besides this analysis is used to determine the achievement of respondents to the spread of respondents' answers to the question items used. Thus the percentage and activities of the respondents' achievement will be drawn. Based on the results of analysis of research data that has been done, the work experience of the employees of the Palm Oil Mill (PKS) of PT. Eluan Mahkota in Rokan Hulu Regency is in good condition, seen from the TCR level for respondents' responses regarding work experience variables of 86.17% with a good statement level. This means that indicators of work experience in the Palm Oil Mill (PKS) of PT. Eluan Mahkota (EMA) in Rokan Hulu Regency was stated by respondents as good. Work experience in this study was measured using indicators of length of work, work experience, skills and mastery of work and equipment.
Co-Authors Elvita Sari Seprini Siska Hastari Utami Sulastri