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All Journal ALIBKIN (Jurnal Bimbingan Konseling) Master Manajemen
Dewi Septiyani
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Decision Sciences, Operations Research & Management Education Other

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PENGGUNAAN LAYANAN BIMBINGAN KELOMPOK UNTUK MENINGKATKAN MINAT BELAJAR SISWA KELAS VIII SMP Dewi Septiyani; Giyono Giyono; Shinta Mayasari
ALIBKIN (Jurnal Bimbingan Konseling) Vol 5, No 3 (2017): ALIBKIN
Publisher : ALIBKIN (Jurnal Bimbingan Konseling)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.96 KB)

Abstract

The research objective was to determ the increasing in interest to learn by using group counseling services. The method used quasi experiment with one group pretest and posttest design. The data collection technique was the scale of interest in learning. The results showed that is student interest in learning can be enchanced through group counceling services, it is shown form the results of data analysis student interest by using the wilcoxon test, the results of pretest and posttest obtained zhitung ztabel = -2,807 Ztabel 0,05 = 1,645. Therefore, Ho is rejected and Ha is accepted the conclusion of this result was interest to learn can be increased by using group guidance service to VIII grade students of SMP Sriwijaya Bandar Lampung Tahun Pelajaran 2015/2016.Tujuan penelitian adalah untuk mengetahui peningkatan minat belajar dengan menggunakan layanan bimbingan kelompok. Metode yang digunakan adalah Quasi Eksperiment dengan one group pretest and posttest design. Teknik pengumpulan data adalah skala minat belajar. Hasil penelitian menunjukkan bahwa minat belajar siswa dapat ditingkatkan melalui layanan bimbingan kelompok, hal ini ditunjukkan dari hasil analisis data minat belajar siswa dengan menggunakan uji wilcoxon, Hasil pretest dan posttest yang diperoleh zhitung ztabel = -2,807 Ztabel 0,05 = 1,645. Dengan demikian, Ha diterima dan Ho ditolak. kesimpulannya minat belajar dapat ditingkatkan menggunakan layanan bimbingan kelompok pada siswa kelas VIII di SMP Sriwijaya Bandar Lampung Tahun Pelajaran 2015/2016.Kata kunci: bimbingan konseling, bimbingan kelompok, minat belajar
Pengaruh Pemasaran Media Sosial, Ulasan Online Konsumen, dan Persepsi Harga terhadap Minat Beli Produk Somethinc: Pada Generasi Z di Kota Semarang dengan Citra Merek sebagai Variabel Mediasi Dewi Septiyani; Heri Prabowo; Rauly Sijabat
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.981

Abstract

The cosmetics industry in Indonesia is experiencing rapid growth, encouraging local brands such as Somethinc to continuously innovate in their marketing strategies. This study aims to analyze the influence of social media marketing, online consumer reviews, and price perception on purchase intention of Somethinc products, especially among Generation Z in Semarang City. Brand image is tested as a mediating variable in the relationship between these three factors and purchase intention. This study uses a quantitative approach with a survey method of 399 Generation Z respondents who are Somethinc product users. The sample was determined using a purposive sampling technique and refers to the Slovin formula. Data processing and analysis were carried out using path analysis techniques with the help of SmartPLS 3 software. The results show that social media, online consumer reviews, and price perception have a positive and significant influence on Somethinc's brand image. In addition, brand image is also proven to have a positive and significant influence on consumer purchase intention. However, social media marketing does not directly have a significant influence on purchase intention. In contrast, online consumer reviews and price perception have a positive and significant direct influence on purchase intention. Brand image acts as a strong mediator in strengthening the influence of these three independent variables on purchase intention. These findings suggest that Something needs to strengthen its engaging and interactive social media content strategy, collaborate with influencers, and build two-way communication to enhance its brand image, which will ultimately drive purchasing interest from young consumers.
Co-Authors Giyono Giyono Heri Prabowo Shinta Mayasari