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All Journal JMB : Jurnal Manajemen dan Bisnis International Journal of Economics and Management Research
Ismayudin Yuliyzar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KEPUTUSAN KONSUMEN DALAM MEMILIH PERUSAHAAN SEBAGAI DAMPAK DARI KELOMPOK REFERENSI DAN NILAI TERHADAP CITRA PERUSAHAAN ASURANSI UMUM DI PROVINSI DKI JAKARTA Ismayudin Yuliyzar
JMB : Jurnal Manajemen dan Bisnis Vol 7, No 1 (2018): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v7i1.1564

Abstract

The objectives of this study are: (1) to analyze the effect of perceivedvalue on the company image and its implication to the decision in usinggeneral insurance product (2) to analyze the influence of refractiongroup to the company image and its implication to the decision in usinggeneral insurance product perceived and refresni groups to the companyimage and its implications for the decision in using general insuranceproducts. this research is descriptive and verifikatif. Respondents were235 customers. The results of this study are: (1) Partial reference grouphas a positive effect is not significant to Purchase Decision (2) The valueperceived by customers partially have a positive and significant impacton Corporate Image (3) Reference Group and Value Perceived Customertogether positive and significant to the image of General InsuranceCompany in Jakarta with the value of determination coefficient (R2) of48%. (4) Reference group by partial have positive and significant effectto Purchasing Decision, (5) The value of customer perceived by partiallyhave a positive and significant effect to Purchasing Decision (6)Corporate Image partially have positive and significant influence toPurchase Decision (7) Reference Group , Perceived Value of Customers,and Corporate Image together have a positive and significant effect onPurchasing Decision on General Insurance in DKI Jakarta with value ofcoefficient of determination (R2) equal to 83%.
FAKTOR BRAND AWARENESS DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU MEREK NIKE TIRUAN DI HOME INDUSTRY CIKUPA TANGERANG Ismayudin Yuliyzar
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 2 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i2.1558

Abstract

This study attempts to analyze the Brand Awareness Factor and PricePerception of Purchasing Decisions for Nike brand shoes at CikupaHome Industry Tangerang. The sample of this study was 75 customerrespondents from 300 customers. The method used is quantitativemethods. Primary data collection was obtained from questionnairecollection. The analysis technique used is multiple linear regressionanalysis using Vesri SPSS 22 software. The results show that the partialvariable of Brand Awareness (X1) is positively and significantly related tothe Purchase Decision (Y). Price Perception (X2) has a positive andsignificant effect on Purchasing Decisions (Y). Simultaneously the BrandAwareness variable (X1) and Price Perception (X2) considers positiveand significant towards the Purchasing Decision (Y).
Increase Employee Motivation by Using a Democratic Leadership Style and Offering Incentives Ismayudin Yuliyzar
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.66

Abstract

Democratic reform, to make employers more clean and responsible, professional to make an efficient and effective bureaucracy, and to create prime for the people. The purpose of this research is to determine the effect of democratic leadership style and incentives on motivation in the Garut Regency Regional Secretariat Office. This research is then carried out quantitatively using multiple linear regression analysis. Intention is the most powerful motivator variable. Employee motivation can be increased if the intention is carried out correctly. The t test results also show that incentives have a positive and significant influence on employee motivation at the Regional Secretariat of Garut Regency.
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