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All Journal Lingua Cultura Jurnal Pendidikan Sejarah Indonesia Journal of Applied Economics in Developing Countries
Deny Tri Ardianto
Sebelas Maret University
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PEMANFAATAN SITUS PURBAKALA CANDI MUARO JAMBI SEBAGAI OBJEK PEMBELAJARAN SEJARAH LOKAL DI ERA DIGITAL M. Afrillyan Dwi Syaputra; Sariyatun Sariyatun; Deny Tri Ardianto
Jurnal Pendidikan Sejarah Indonesia Vol 3, No 1 (2020)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um0330v3i1p77-87

Abstract

This study aims to analyze the use of Muaro Jambi temple site as an object of local history learning in the digital era. The problems discussed in the article are: (1) How does the Muaro Jambi Temple can be used as local history object of study? (2) How does the Muaro Jambi Temple could be used as the object of local history learning in digital era? To answer the two problems, authors conducted literature study method by collecting several articles from research results related to the research theme. Data collection is done by analyzing the source documents and literature. The results of this study indicate that the use of historical relics in the surrounding environment can lead to effective learning, coupled with the application of local history learning material using interactive media that follows the times, such as videos, digital books, and the internet. In addition to giving rise to effective, interesting, and interactive learning, of course, the purpose of this utilization is to increase historical knowledge of learners, especially on local historical material.
Product Islamization as a Marketing Strategy in the Resik V “Sekarang Berhijab” Advertisement in 2012 Kolik Koirudin; Sri Kusuma Habsari; Deny Tri Ardianto
Lingua Cultura Vol. 14 No. 1 (2020): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6385

Abstract

The research aimed to know why did Resik V transform its product advertisement by Islamization? How did the advertisement put and negotiate the Islamic symbols and codes on women’s feminine area cleansing products? The research would carry out textual data analysis for the 2012 version of Resik V “Sekarang Berhijab” advertisement using Roland Barthes’s semiotics theory. The results show that the advertisement utilizes the symbols of the hijab and the Indonesian Ulema Council’s label as commodities to put the Resik V product closer to Islam, as Islamic values attracted great attention from the society at that time that leaded to consumption activity. However, the Islamization in the Resik V product has ruled out the context of the hijab and halal concepts themselves, namely faith.
THE POTENCY OF TATAH SUNGGING SMES CREATIVE INDUSTRY IN SOLORAYA, CENTRAL JAVA, INDONESIA Emi Widiyanti; Deny Tri Ardianto
Journal of Applied Economics in Developing Countries Vol 2, No 1 (2016): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v2i1.89993

Abstract

Small and Medium-sized Enterprises (SMEs) have shown their existence in overcoming the monetary crisis. SMEs have shown its contribution as well to local economy and labor absorption. One of creative industry SMEs is getting less attention. It is caused by being abandoned widely. However, it plays a very important part in maintaining the existence of nation culture is tatah sungging creative industry SME. Tatah sunggih is a part of wayang kulit (leather puppet) art recognized throughout the world as Indonesian original culture. This research aimed to explore the potency of tatah sungging creative industry in Soloraya area and to find out the characteristic of tatah sungging consumer currently. This study was a descriptive research taken place in Solo Raya areas including six regencies/cities: Solo, Boyolali, Sokoharjo, Wonogiri, Sragen, and Klaten. The data used was primary data taken from 30 respondents constituting the tatah sungging craftsmen that was then analyzed using descriptive analysis method. The result of research showed that 1) most craftsmen were 30-50 years old and had adequate education level, i.e. Senior High School or higher. Regarding experience, they had wrestled with this work for more than 10 years and it usually was inherited from one generation to the next. In one month, each SME could produce 5 pieces of leather puppet costing about IDR 1.5 millions per unit with volume sale of IDR 10 millions per month. Most of these SMEs had both local and regional market, and some had exported their product abroad; 2) the consumers of tatah sungging were mostly 30-40 years old with high education level, Senior High School or higher. Viewed from the type of occupation, the consumers of this industry were those working in the formal sector such as Civil Servants; it indicated that the consumers belonging to educated community category. Keywords : industrial potency, consumer, tatah sungging, wayang kulit, Soloraya
Co-Authors Emi Widiyanti Kolik Koirudin Sariyatun Sariyatun Sri Kusuma Habsari Syahputra, M. Afrillyan Dwi