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All Journal Jurnal Sosiologi Reflektif ETTISAL Journal of Communication Diplomatika: Jurnal Kearsipan Terapan JLA (Jurnal Lingua Applicata) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Gama Societa
Ghifari Yuristiadhi Masyhari Makhasi
Universitas Gadjah Mada
Religion Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Branding Pariwisata Indonesia Untuk Pemasaran Mancanegara Ghifari Yuristiadhi Masyhari Makhasi; Shintya Dewi Lupita Sari
ETTISAL : Journal of Communication Vol 2, No 2 (2017): ETTISAL Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v2i2.1265

Abstract

Abstrak Branding merupakan salah satu  hal terpenting dalam pemasaran produk, termasuk di dalamnya destinasi wisata. Penelitian ini ingin melihat lebih jauh tiga hal: (1) Bagaimanakah proses evolusi branding Visit Indonesia  menjadi Wonderful  Indonesia  (2) Media publikasi apa saja yang dipilih oleh Kementerian Pariwisata untuk implementasi branding tersebut, dan (3) Seberapa efektif branding untuk meningkatkan jumlah wisatawan mancanegara ke Indonesia. Data yang digunakan dalam  penelitian ini merupakan data primer, yang diperoleh dari Kementerian Pariwisata yang berupa arsip-arsip paparan, sementara data sekunder diperoleh dari berbagai referensi buku  maupun artikel. Metode pengumpulan data yang digunakan dalam penyusunan penelitian ini yakni melalui wawancara dan observasi partisipatif. Hasil penelitian ini adalah (1) Branding yang digunakan sejak 2015 hingga saat ini adalah  Wonderful Indonesia untuk pasar mancanegara dan Pesona Indonesia untuk pasar domestik. Sebelumnya, sejak 2008-2015 Pemerintah Republik Indonesia menggunakan Visit Indonesia (2) Kementrian Pariwisata menggunakan empat media yang digunakan sebagai sarana publikasi dan promosi yaitu media online, media elektronik, media cetak, dan media ruang (3) Branding Wonderful Indonesia cukup signifikan menarik wisatawan Tiongkok yang melonjak hingga 42,22%  pada 2017, namun belum cukup berhasil di negara-negara lain. Melalui branding yang dilakukan, Kementrian Pariwisata belum berhasil merealisasikan 15 juta angka kunjungan wisatawan mancanegara hingga akhir 2017.  Abstract Branding is one of the most important things in product marketing, including tourism destinations. This research would like to see further three things: (1) how is the branding evolution process from Visit Indonesia to Wonderful Indonesia (2) What kind of publication media are chosen by the Ministry of Tourism for the implementation of the branding, and (3) how effective the branding to increase the number of foreign tourists to Indonesia. The data used in this study is the primary data, obtained from the Ministry of Tourism in the form of exposure archives, while secondary data obtained from various reference books and articles. Data collection methods used in the preparation of this research is through interviews and participatory observation. The results of this study are (1) Branding used since 2015 until now is Wonderful Indonesia for foreign markets and Pesona Indonesia for the domestic market. Previously, since 2008-2015 the Government of the Republic of Indonesia using Visit Indonesia, (2) Ministry of Tourism uses four media that used as a means of publication and promotion of online media, electronic media, print media, and media space (3) Branding Wonderful Indonesia is quite significant to attract tourists from China's increasing to 42.22% by 2017, but not quite successful in other countries. Through the branding, the Ministry of Tourism failed to realize 15 million number of foreign tourist arrivals until the end of 2017.
WACANA DAN RELASI KUASA DALAM PENGELOLAAN DESTINASI WISATA DESA (STUDI KASUS BUMDES MAJU MANDIRI DAN OPERATOR GOA PINDUL) Rina Widiastuti; Ghifari Yuristiadhi Masyhari Makhasi
Jurnal Gama Societa Vol 3, No 2 (2019): DECEMBER
Publisher : Sekolah Vokasi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jgs.52598

Abstract

This article discusses the power relations between BUMDes Maju Mandiri and the operator of a tourist attraction in Goa Pindul, Bejiharjo Village, Karangmojo District, Gunungkidul Regency. Using critical discourse analysis, the concept of development and relations between institutions was identified to determine the intertextuality and congruence of discourse between BUMDes Maju Mandiri and Goa Pindul operators. The results showed that the new BUMDes Maju Mandiri and Goa Pindul operators had different values, concepts, and attitudes in the management of Goa Pindul to cause ongoing conflict. The concluding section presents suggestions for improving power relations between the two parties and the importance of research to dismantle hidden power relations in tourist destinations.
Citra Kepahlawanan dalam Film-Film Berlatar Sejarah Pada Layar Lebar Indonesia Pasca-Runtuhnya Rezim Soeharto (Studi Kasus Film Soegija, Habibie-Ainun, dan Hadrotussyaikh Sang Kiai) Ghifari Yuristiadhi Masyhari Makhasi
Diplomatika: Jurnal Kearsipan Terapan Vol 2, No 1 (2018): September
Publisher : Program Studi Kearsipan, DBSMB SV UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/diplomatika.39768

Abstract

In Indonesia, film as a popular media developed significantly with the presence of films in various genres, one of which is historical film. Post-reform, various historical films emerged that were not previously discovered during the New Order era. As is known, historical films in the New Order era were dominated by Soeharto as an actor, these historical films seemed to voice that there were many other heroes who also had contributions to Indonesia. These films then seem to want to show the self (keakuan) and nationalism possessed by these figures. This research wants to show the contestation of the self (keakuan) and nationalism of three films: Soegija, Habibie-Ainun, and Hadrotusyaikh the Kiai. This research is a qualitative descriptive study with a phenomenological approach.Di Indonesia, film sebagai media populer berkembang cukup signifikan dengan hadirnya film dalam berbagai genre, salah satunya film sejarah. Pasca reformasi, muncul berbagai film sejarah yang sebelumnya tidak ditemukan pada masa Orde Baru. Sebagaimana diketahui, film-film kesejarahan di masa Orde Baru lebih didominasi Soeharto sebagai aktor, film-film sejarah ini seakan ingin menyuarakan bahwa ada banyak sosok pahlawan lain yang juga memiliki kontribusi untuk Indonesia. Film-film ini kemudian terkesan ingin menunjukkan keakuan dan nasionalisme yang dimiliki oleh sosok-sosok tersebut. Penelitian ini ingin menunjukkan kontestasi keakuan dan nasionalisme dari tiga film: Soegija, Habibie-Ainun, dan Hadrotusyaikh Sang Kiai. Penelitian ini adalah penelitian deskriptif kualitatif dengan pendekatan fenomenologis. 
Penilaian Wisatawan Asing atas Kemampuan Bahasa Inggris Mahasiswa dan Pelajar Magang sebagai Pemandu Wisata di Taman Wisata Candi Prambanan Mutiara Chartika Prameswari; Ghifari Yuristiadhi Masyhari Makhasi
JLA (Jurnal Lingua Applicata) Vol 4, No 1 (2020)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.58392

Abstract

Proficiency in English is very important for guiding foreign tourists. This study aims to determine the assessment of the English proficiency level of apprentice tour guides by foreign tourists in Prambanan. This study used quantitative data collection methods, namely the distribution of questionnaires consisting of two groups of questions which include: active speaking and listening of which the results are analyzed descriptively. Based on the calculation of the questionnaire score which was then included in the rating scale measurement scale, the results of the study involving 20 respondents showed that foreign tourists rated the English proficiency of the apprentice tour guides considerably high based on the calculation of the questionnaire score and was then included in the Rating Scale measurement scale. The survey results were confirmed by interviews with the foreign tourists and showed that the apprentice tour guides in general are proficient in English that the communication is carried out with ease.
RAMAI-RAMAI MENOLAK WISATA HALAL: Kontestasi Politik Identitas dalam Perkembangan Wisata Halal di Indonesia Ghifari Yuristiadhi Masyhari Makhasi; Muhammad Thohir Yudha Rahimmadhi
Jurnal Sosiologi Reflektif Vol 14, No 2 (2020)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jsr.v14i2.1767

Abstract

MasterCard Crescent Rating 2019 data shows Indonesia is the most popular halal tourist destination together with Malaysia. But on the other hand, in 2019 there was a rejection of Halal Tourism in several regions in Indonesia, namely Bali, South Sulawesi, North Sumatra and East Nusa Tenggara. This article tries to analyze why there is a rejection of halal tourism amid the growth of halal tourism in Indonesia. Is it more because of the recent strengthening of the wave of Islamism that has been mounted by practical political interests so that it presents its antithesis namely phobia as a form of cons of hegemony. So that the great potential of halal tourism itself is no longer seen as a great potential that can prosper anyone as a form of the universality of halal tourism. This analytical descriptive research with secondary data uses discourse analysis to answer the problem formulation with the concept of hegemony and identity politics. The conclusion of this article is that the rejection of halal tourism is significantly influenced by identity politics associated with political friction at the national and local level.Data MasterCard Crescent Rating 2019 menunjukkan Indonesia menjadi destinasi wisata halal terpopuler bersama Malaysia. Namun di sisi lain, pada kurun 2019 terjadi penolakan atas Wisata Halal di beberapa wilayah di Indonesia sebut saja Bali, Sulawesi Selatan, Sumatera Utara, dan Nusa Tenggara Timur. Artikel ini mencoba menganalisis mengapa terjadi penolakan wisata halal di tengah pertumbuhan wisata halal di Indonesia. Apakah lebih karena menguatnya gelombang Islamisme akhir-akhir ini yang tertunggangi kepentingan politik praktis sebagai wujud hegemoni sehingga menghadirkan antitesisnya yakni fobia sebagai wujud konter hegemoni, sehingga potensi besar dari wisata halal itu sendiri tidak lagi dilihat sebagai potensi besar yang bisa menyejahterakan siapapun sebagai wujud universalitasitas wisata halal. Penelitian deskriptif analitis dengan data sekunder ini menggunakan analisis wacana untuk menjawab rumusan masalah dengan pisau iris konsep hegemoni dan politik identitas. Hasil penelitian menunjukan bahwa penolakan wisata halal secara signifikan dipengaruhi oleh politik identitas yang terkait dengan friksi politik di level nasional dan lokal. 
Marketing Public Relations Pemeritah Kabupaten Ponorogo dalam Meningkatkan Kunjungan Wisatawan Pasca Pandemi Covid 19 Bambang Setyo Utomo; Diah Rukmini; Ghifari Yuristiadhi Masyhari Makhasi; Risal Maulana; Fairuzzabadi
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.465

Abstract

Indonesia experienced a significant increase of 769.39% in foreign exchange revenue from the tourism sector compared to the previous year, which amounted to only US$ 0.49 billion. The demand for visits by foreign tourists to Indonesia during that year rose by 926%, reaching a total of 743 thousand visits. Ponorogo Regency is one of the Indonesian regencies that saw an increase in the number of tourists in 2022, with a total of 589,268 visitors during that year. This research aims to analyze the public relations marketing of Ponorogo Regency in enhancing tourist visits post the Covid-19 pandemic. This study employs a qualitative approach, specifically a case study. Research data were obtained through in-depth interviews with three informants from the Department of Culture, Tourism, Youth, and Sports in Ponorogo, non-participatory observation, and documentation. The findings of the research indicate that to increase tourist visits post-Covid-19, the Ponorogo Regency government, through the Department of Culture, Tourism, Youth, and Sports office, utilizes a public relations marketing strategy consisting of three approaches: pull, push, and pass. The pull strategy involves advertising, sales promotion, and social media publicity. The push strategy employs personal selling and direct marketing. Meanwhile, the pass strategy includes organizing events, providing sponsorships, and building good relationships with stakeholders. Abstrak Tahun 2022 pendapatan devisa dari sektor pariwisata Indonesia mengalami kenaikan hingga 769,39% dibandingkan tahun sebelumnya yang hanya mencapai US$ 0,49 miliar. Permintaan kunjungan wisatawan asing ke Indonesia pada tahun itu meningkat sebesar 926% dengan jumlah kunjungan mencapai 743 ribu. Kabupaten Ponorogo menjadi salah satu kabupten di Indonesia yang mengalami peningkatan jumlah wisatawan pada tahun 2022. Jumlah wisatawan yang berkunjung ke Ponorogo pada tahun itu mencapai 589.268 orang. Penelitian ini bertujuan untuk menganalisis marketing public relations Kabupaten Ponorogo dalam meningkatkan kunjungan wisatawan pasca pandemi covid 19. Untuk menggali data secara mendalam penelitian ini menggunakan pendekatan kualitatif dengan jenisnya studi kasus. Data penelitian diperoleh melalui wawancara mendalam dengan tiga informan dari Dinas Kebudayaan Pariwisata, Pemuda dan Olahraga Kabupaten Ponorogo, observasi non partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa untuk meningkatkan kunjugan wisatawan pasca Covid 19 pemerintah Kabupaten Ponorogo melalui DISBUDPARPORA menggunakan marketing public relations yang terdiri dari tiga strategi yaitu pull, push, dan pass. Strategi pull dengan menggunakan periklanan, sales promotion dan publikasi di media sosial. Untuk strategi push dengan menggunakan personal selling dan direct marketing. Sedangkan strategi pass dengan menyelenggarakan event, memberikan sponsorship, dan membangun hubungan baik dengan para stakeholder.
Marketing Public Relations Pemeritah Kabupaten Ponorogo dalam Meningkatkan Kunjungan Wisatawan Pasca Pandemi Covid 19 Bambang Setyo Utomo; Diah Rukmini; Ghifari Yuristiadhi Masyhari Makhasi; Risal Maulana; Fairuzzabadi
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.465

Abstract

Indonesia experienced a significant increase of 769.39% in foreign exchange revenue from the tourism sector compared to the previous year, which amounted to only US$ 0.49 billion. The demand for visits by foreign tourists to Indonesia during that year rose by 926%, reaching a total of 743 thousand visits. Ponorogo Regency is one of the Indonesian regencies that saw an increase in the number of tourists in 2022, with a total of 589,268 visitors during that year. This research aims to analyze the public relations marketing of Ponorogo Regency in enhancing tourist visits post the Covid-19 pandemic. This study employs a qualitative approach, specifically a case study. Research data were obtained through in-depth interviews with three informants from the Department of Culture, Tourism, Youth, and Sports in Ponorogo, non-participatory observation, and documentation. The findings of the research indicate that to increase tourist visits post-Covid-19, the Ponorogo Regency government, through the Department of Culture, Tourism, Youth, and Sports office, utilizes a public relations marketing strategy consisting of three approaches: pull, push, and pass. The pull strategy involves advertising, sales promotion, and social media publicity. The push strategy employs personal selling and direct marketing. Meanwhile, the pass strategy includes organizing events, providing sponsorships, and building good relationships with stakeholders. Abstrak Tahun 2022 pendapatan devisa dari sektor pariwisata Indonesia mengalami kenaikan hingga 769,39% dibandingkan tahun sebelumnya yang hanya mencapai US$ 0,49 miliar. Permintaan kunjungan wisatawan asing ke Indonesia pada tahun itu meningkat sebesar 926% dengan jumlah kunjungan mencapai 743 ribu. Kabupaten Ponorogo menjadi salah satu kabupten di Indonesia yang mengalami peningkatan jumlah wisatawan pada tahun 2022. Jumlah wisatawan yang berkunjung ke Ponorogo pada tahun itu mencapai 589.268 orang. Penelitian ini bertujuan untuk menganalisis marketing public relations Kabupaten Ponorogo dalam meningkatkan kunjungan wisatawan pasca pandemi covid 19. Untuk menggali data secara mendalam penelitian ini menggunakan pendekatan kualitatif dengan jenisnya studi kasus. Data penelitian diperoleh melalui wawancara mendalam dengan tiga informan dari Dinas Kebudayaan Pariwisata, Pemuda dan Olahraga Kabupaten Ponorogo, observasi non partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa untuk meningkatkan kunjugan wisatawan pasca Covid 19 pemerintah Kabupaten Ponorogo melalui DISBUDPARPORA menggunakan marketing public relations yang terdiri dari tiga strategi yaitu pull, push, dan pass. Strategi pull dengan menggunakan periklanan, sales promotion dan publikasi di media sosial. Untuk strategi push dengan menggunakan personal selling dan direct marketing. Sedangkan strategi pass dengan menyelenggarakan event, memberikan sponsorship, dan membangun hubungan baik dengan para stakeholder.
Co-Authors Bambang Setyo Utomo Diah Rukmini Fairuzzabadi Muhammad Thohir Yudha Rahimmadhi Mutiara Chartika Prameswari Rina Widiastuti Risal Maulana Shintya Dewi Lupita Sari