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All Journal EDUTEC : Journal of Education And Technology
Muallief Umar
STAI Miftahul ‘Ula Kertosono Nganjuk
Religion Education Mathematics Other

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Educational Services Marketing Muallief Umar; Hasyim Nawawi; Nuraini Latifah; Agus Eko Sujianto
EDUTEC : Journal of Education And Technology Vol 5 No 1 (2021): September 2021
Publisher : STAI Miftahul Ula Nganjuk

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Abstract

This research aims to expose the importance of Marketing in the world of education is indispensable, with the aim to introduce schools or Madrasahs for prospective new students with respect to the quality of the school. Competition in the world of education is very interesting, so special strategies are needed in educational marketing. Effective marketing of educational services will have good feedback about the school because the image of the school in the community will be better and the school will attract new students. The purpose of this research is to describe and analyze: (1) marketing of Educational services, (2) Implementation of Education Services Marketing. Evaluation. The approach used in this research is a qualitative approach with case study research design. The data collection techniques in this study use interviews, observations, and documentation studies. The data obtained is then analyzed by data condensation techniques, data presentation, and data verification. The results showed that: 1.Formulation of SDINU Pare in the marketing of educational institution services, with the form of making a superior program of Tahfidz activities. 2. Implementation or implementation of agency marketing at SDINU Pare begins with the implementation of Tahfidz's flagship program and registration using talent and interest channels. 3. The evaluation conducted by SDINU Pare is evaluated by institutional meetings where the implementation of the evaluation of marketing of educational institution services through Tahfidz's flagship program activities, acceptance of interest and talent pathways, as well as continuous marketing promotion. This is done to see the extent to which the effectiveness of marketing the services of educational institutions needs to be changed or revised. Follow-up will be done if there are deficiencies in terms of marketing the agency's services, and follow-up will be carried out for implementation in the following year.
Educational Services Marketing Muallief Umar; Hasyim Nawawi; Nuraini Latifah; Agus Eko Sujianto
EDUTEC : Journal of Education And Technology Vol. 5 No. 1 (2021): September 2021
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to expose the importance of Marketing in the world of education is indispensable, with the aim to introduce schools or Madrasahs for prospective new students with respect to the quality of the school. Competition in the world of education is very interesting, so special strategies are needed in educational marketing. Effective marketing of educational services will have good feedback about the school because the image of the school in the community will be better and the school will attract new students. The purpose of this research is to describe and analyze: (1) marketing of Educational services, (2) Implementation of Education Services Marketing. Evaluation. The approach used in this research is a qualitative approach with case study research design. The data collection techniques in this study use interviews, observations, and documentation studies. The data obtained is then analyzed by data condensation techniques, data presentation, and data verification. The results showed that: 1.Formulation of SDINU Pare in the marketing of educational institution services, with the form of making a superior program of Tahfidz activities. 2. Implementation or implementation of agency marketing at SDINU Pare begins with the implementation of Tahfidz's flagship program and registration using talent and interest channels. 3. The evaluation conducted by SDINU Pare is evaluated by institutional meetings where the implementation of the evaluation of marketing of educational institution services through Tahfidz's flagship program activities, acceptance of interest and talent pathways, as well as continuous marketing promotion. This is done to see the extent to which the effectiveness of marketing the services of educational institutions needs to be changed or revised. Follow-up will be done if there are deficiencies in terms of marketing the agency's services, and follow-up will be carried out for implementation in the following year.
The Transformation of Islamic Education: Pesantren, Digital Literacy, and the Practice of Harmonious Religious Moderation Muallief Umar; Galuh kartikasari
EDUTEC : Journal of Education And Technology Vol. 8 No. 2 (2025): March 2025
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i3.1068

Abstract

This study examines the transformation of Islamic education in Indonesia, focusing on the role of pesantren (Islamic boarding schools) in integrating digital literacy and promoting religious moderation. The research was conducted at three pesantren: Pondok Pesantren Miftahul Ula, Pondok Pesantren Annur, and Pondok Pesantren Fajrul Ula. These institutions were chosen for their unique approaches to blending traditional Islamic education with contemporary digital tools. The study uses a qualitative research design, employing interviews, participant observations, and document analysis to collect data from students, educators, and administrators. The analysis focuses on how digital literacy is incorporated into the curricula of these pesantren and how it influences students' understanding of Islamic teachings in the digital era. Additionally, the research investigates the role of these pesantren in fostering a balanced approach to religious practice, promoting tolerance, and encouraging moderation in Islamic thought. The findings suggest that the incorporation of digital technology not only enhances educational accessibility but also contributes to a more inclusive and moderate religious discourse among students. This study concludes that pesantren play a pivotal role in shaping a progressive and harmonious Islamic education system in Indonesia, balancing tradition with modernity.
Co-Authors Agus Eko Sujianto Galuh Kartikasari Hasyim Nawawi Nuraini Latifah