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ANALISIS PENGARUH DISPLAY DAN INSTORE MEDIA TERHADAP POINT OF PURCHASE SERTA DAMPAKNYA TERHADAP IMPULSE BUYING Lisda Rahmasari
Value Added : Majalah Ekonomi dan Bisnis Vol 14, No 1 (2018): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Penelitian ini bertujuan untuk mengetahui pengaruh display dan instore media terhadap point of purchase serta dampaknya terhadap impulse buying. Populasidalam penelitian ini adalah seluruh pelanggan indomaret di Semarang sebanyak100 orang. Pengambilan sampel menggunakan teknik purposive sampling.Pengumpulan data dilakukan dengan angket, wawancara dan dokumentasi. Teknikanalisis data yang digunakan dalam penelitian ini adalah analisis regresi bergandadengan program spss versi 17 for window.Hasil penelitian menunjukkan bahwa:1) display berpengaruh positif dan signifikan terhadap point of purchasedengannilai probability 0,01<0,05; 2) instore media berpengaruh positif dan signifikanterhadap point of purchasedengan nilai probability 0,03<0,05; 3) point ofpurchasesecara berpengaruh positif dan signifikan terhadap impulse buyingdengannilai probability 0,00<0,05. Dan diperoleh nilai koefisien determinasi (R2)sebesar 0,707 atau 70,7%. Nilai tersebut menunjukkan bahwa 70,7% point ofpurchase dipengaruhi oleh display dan instore media sedangkan sisanya 29,3%dipengaruhi oleh variabel bebas lain yang tidak diteliti.

Analisis Pengaruh Supply Chain Integration, Teknologi Informasi dan Inovasi Terhadap Keunggulan Bersaing pada Perusahaan Freight Forwading Lisda Rahmasari
Jurnal Ilmiah Aset Vol 21 No 1 (2019): Jurnal ASET Volume 21 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.21.1.143

This study aimed to find out the influence of supply chain integration, information technology and innovation on competitive advantage. The research population comprised freight forwading company in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. The data analysis technique in the study was multiple regression analysis using the program of SPSS Version 17 for Windows. The results of the study showed that supply chain integration, information technology and innovation had a significant positive effect on competitive advantage. The coefficient of determination (R2) is 0.71 or 71%, the coefficient shows that 71 % of competitive advantage is affected by supply chain integration, information technology, innovation while the remaining 29% is affected by other independent variables not study.

Analisis Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kapabilitas Pemasaran terhadap Keunggulan Bersaing pada UKM Olahan Ikan di Semarang Lisda Rahmasari
Jurnal Ilmiah Aset Vol 23 No 1 (2021): Jurnal ASET Volume 23 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.23.1.174

This study aimed to find out the influence of entrepreneurial orientation, innovation and marketing capabilities on competitive advantage. The research population comprised Fish Processing Business in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool. The test results using Structural Equation Modeling (SEM) analysis techniques indicate that the model is in accordance with population data. The results of the study showed that entrepreneurship oriented , innovation and marketing capabilities had a significant positive effect on competitive advantage. Used by analyzer for example validity test, test reliabilitas, and hipotesis test use modelling equation structural (SEM).

ANALISIS POLA KONSUMSI , KEWIRAUSAHAAN DAN PENGARUHNYA TERHADAP KESEJAHTERAAN NELAYAN Lisda Rahmasari
JURNAL SAINS DAN TEKNOLOGI MARITIM VOLUME XVII, NOMOR 1, SEPTEMBER 2017
Publisher : UNIMAR AMNI Semarang

This study aims to find out the effects of the consumption pattern, entrepreneurship on the family welfare in Tanggulsari, Semarang. The research population comprised all fishermen conducting fishing activities in the coastal area of Nornth Beach, Semarang City, with a total of 106 fishermen. The sample was selected by means of the purposive sampling technique. The data were collected by a questionnaire, interviews, and documentation. The data analysis technique in the study was multiple regression analysis using the program of SPSS Version 17 for Windows. The results of the study show that: 1) consumption patterns have a significant positive effect on family welfare with a probability value of 0.030<0.05; 2) entrepreneurship have a significant positive effect on the family welfare with a probability value of 0.000<0.05; and 3) as an aggregate/simultaneously the consumption patterns entrepreneurship have effect on family welfare with a probability value of 0.000<0.05. The coefficient of determination (R2) is 0.707 or 70.7%. The coefficient shows that 70.7% of the consumption level is affected by the consumption patterns, entrepreneurship while the remaining 29.3% is affected by other independent variables not under study.Keywords: Consumption Patterns, Entrepreneurship and Family WelfarePenelitian ini bertujuan untuk mengetahui pengaruh pola konsumsi, kewirausahaan terhadap kesejahteraan nelayan di Tanggulsari . Populasi dalam penelitian ini adalah seluruh nelayan yang melakukan kegiatan penangkapan ikan di pesisir utara Semarang Kota sebanyak 106 orang nelayan. Pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan angket, wawancara dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan program spss versi 17 for window. Hasil penelitian menunjukkan bahwa: 1) pola konsumsi berpengaruh positif dan signifikan terhadap kesejahteraan nelayan dengan nilai probability 0,02<0,05; 2) kewirausahaan berpengaruh positif dan signifikan terhadap kesejahteraan nelayan dengan nilai probability 0,03<0,05; 3) secara bersama-sama/ simultan pola konsumsi , kewirausahaan berpengaruh terhadap kesejahateraan nelayan dengan nilai probability 0,00<0,05. Dan diperoleh nilai koefisien determinasi (R2) sebesar 0,707 atau 70,7%. Nilai tersebut menunjukkan bahwa 70,7% kesejahteraan nelayan dipengaruhi oleh pola konsumsi dankewirausahaan sedangkan sisanya 29,3% dipengaruhi oleh variabel bebas lain yang tidak diteliti.Kata kunci : Pola Konsumsi, Kewirausahaan dan Kesejahteraan Nelayan.

PENGARUH JARAK TEMPUH MELAUT, LAMA BEKERJA DAN TEKNOLOGI TERHADAP PENDAPATAN NELAYAN Lisda Rahmasari
JURNAL SAINS DAN TEKNOLOGI MARITIM VOLUME XVI, NOMOR 2, MARET 2017
Publisher : UNIMAR AMNI Semarang

The purpose of this study to analyze the effect of each - each variable, mileage sea (X1), old work (X2), technolgy (X3) to income (Y). In this study, data were collected through questionnaires to 100 respondents using purposive sampling method to determine the response of respondents to each variable. Then analyze the data obtained in the form of quantitative analysis and qualitative analysis. Quantitative analysis include validity and reliability test, the classic assumption test, hypothesis testing via the F test and t test and analysis test, the coefficient of determination (R2). Data analysis techniques used were linear regression analysis that serves to prove the research hypothesis. The data that have met the test validity, test reliability, and classical assumption processed so as to produce the following regression equation: Ŷ = 1,136 + 0,251(X1) + 0,201(X2) + 0,218(X3) . Results of the analysis found that mileage sea (X1), old work (X2), technolgy (X3) has a positive and significant influence on income. Hypothesis testing using t test showed that independent variables found to significantly affect dependent variables.Keywords: Mileage Sea , Old Work , Technolgy And IncomeTujuan penelitian ini untuk menganalisis pengaruh masing – masing variabel, jarak tempuh melaut (X1), lama bekerja (X2), teknologi (X3) terhadap pendapatan nelayan (Y). Dalam penelitian ini data dikumpulkan melalui metode kuesioner terhadap 100 orang responden dengan mengunakan metode purposive sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa analisis kuantitatif dan analisis kualitatif. Analisis kuantitatif meliputi uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis lewat uji F dan uji t serta uji analisis koefisien determinasi (R2 ). Teknik analisis data yang digunakan adalah analisis regersi linear berganda yang berfungsi untuk membuktikan hipotesis penelitian. Data-data yang telah memenuhi uji validitas, uji reliabilitas, dan uji asumsi klasik diolah sehingga menghasilkan persamaan regresi sebagai berikut : Ŷ = 1,136 + 0,251(X1) + 0,201(X2) + 0,218(X3) . Hasil analisis mendapatkan bahwa jarak tempuh melaut (X1), lama bekerja (X2), teknologi (X3) memiliki pengaruh positif dan signifikan terhadap pendapatan nelayan. Pengujian hipotesis menggunakan uji t menunjukkan bahwa variabel independen yang diteliti terbukti secara signifikan mempengaruhi variabel dependen.Kata kunci : Jarak tempuh melaut, Lama bekerja, Teknologi dan Pendapatan

Pentingnya Keselamatan, Kesehatan Kerja Dan Jiwa Kewirausahaan Bagi Warga Rw.15 Tambak Lorok Kel. Tanjung Emas Kec. Semarang Utara, Kota Semarang Adenanthera Lesmana Dewa; Lisda Rahmasari; Iwan Mahendro
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2021): November : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v1i4.2089

Universitas Maritim AMNI carried out community service activities at Tambak Lorok to support the government of Semarang program. It is not only students/cadets and lecturers who carry out community service activities but also the surrounding community. They are very enthusiastic in participating in implementing various program activities carried out at Tambak Lorok . The method of implementing this activity uses a direct socialization and training approach , observation, interviews and literature studies. Socialization and training materials on efforts to increase fishing yields to increase fishing family income. The observation was held in Tambak Lorok . The data collection was carried out through interview methods and as a reference for implementing community service activities was using the literature study method. The success of these program was indicated by improve the healthy lifestyles and increase the income of the Tambak Lorok Community.

Optimalisasi Hasil Penangkapan Ikan Untuk Meningkatakan Perekonomian Mitra Binaan Nelayan Desa Bandengan Kendal Adenanthera Lesmana Dewa; Lisda Rahmasari
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2021): Mei: Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v1i2.2090

The standard of living of the fishermen in Bandengan Village in general still lives below the poverty line. The condition of the houses which are semi-permanent as permanent residences even though the houses are close to each other accompanied by an environment that is still dirty and the unpleasant smell of fish waste whose drainage is not smooth adds to the poor environment. Healthy . Due to the slum and unhealthy environmental conditions, the fishermen of Bandengan Village are still able to survive in order to make a living even though they only fish to meet their daily needs.Regarding the position of deeper sea depths, generally fishermen have not been able to determine the exact position of fishing areas or have not mapped out exactly which areas have deeper depths and are thought to have lots of fish. From the data obtained, most of the overall fish catches have not increased. From the results of the analysis, this is because half of the fishing groups' fish catches have increased and half of the fishing groups' fish catches have experienced a decrease.Therefore, AMNI Maritime University has made the fishing community in Bandengan Kendal Village a Development Partner in order to improve the economy of the fishing community through optimizing fishing.

Analisis Pengaruh Kompetensi, Motivasi, Sarana Prasarana Dan Disiplin Terhadap Kinerja Awak Transportasi Sungai Di Kabupaten Blitar Dengan Kabupaten Tulungagung Adenanthera Lesmana Dewa; Rizqi Candra Noviasari; Lisda Rahmasari
AKUNTANSI 45 Vol. 2 No. 2 (2021): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v2i2.1651

This research is motivated by the problems that often arise in the river transportation of Blitar Regency and Tulungagung Regency, namely the performance of transportation crews caused by lack of infrastructure and discipline that is often violated. So that there are often problems with the performance of transportation crews such as crossing delays, lack of lighting and ship conditions. Through this research, it is expected to obtain results that illustrate that the performance of river transportation crews is influenced by factors of competence, motivation, infrastructure and discipline. This study aims to determine the competence, motivation, infrastructure and discipline on the performance of river transportation crews. The population in this study were passengers and the sample of this study was 100 respondents.sampling technique is nonprobability sampling with the type of sampling, namely incidental sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version 24. The results of the study by partially testing the t-test hypothesis showed that competence, motivation, infrastructure and discipline have a positive and significant effect on the performance of the transportation crew.

Analisis Pengaruh Produktivitas Usaha Mikro Kecil Menengah Batik Di Kota Semarang Lisda Rahmasari
AKUNTANSI 45 Vol. 4 No. 1 (2023): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v4i1.2316

This research is motivated by the rapid growth of small and medium micro enterprises, but it is not offset by a significant increase in productivity. By looking at existing problems, this research is aimed at analyzing the influence of factors of education, experience, capital, labor and innovation on the productivity of small micro medium in Semarang and can help the owners of medium-sized businesses improve the factors that affect productivity positively. Data collected through questionnaires and conducted on 67 businessmen Micro SME Batik Semarang City. Analysis of the data in this study using SPSS version 19. In this study population used is the Small and Medium Enterprises in the field of Fashion and Crafts batik in the city of Semarang. Population from this study gained from annuall report Disperindag Semarang in 2013. The number of samples is determined based on the calculation of the Slovin formula with a tolerable error rate of 10%, then the number of samples obtained by 67 people from 200 people in population. Data analysis method used in this research is multiple linear regression. Results of testing the hypothesis states that education is positive and significant effect on productivity, experience positive and significant impact on productivity, capital positive and significant impact on productivity, employment and significant positive effect on productivity and innovation and significant positive effect on productivity. Suggestions author to the government is to continue to raise interest -menerus employers to improve the skills and knowledge possessed by raising awareness and training.

Pengaruh Perceptions Of Financial Rewards, Work Engagement Terhadap Komitmen Dan Kinerja Karyawan Pada Perusahaan Pelayaran Di Semarang Adenanthera Lesmana Dewa; Lisda Rahmasari
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.127

The purpose of this study to analyze the effect of Perceptions Of Financial Rewards (X1), work engagement (X2) to organizationcommitment (Y1) and employeeperformance (Y2). In this study, data were collected through questionnaires to 90 respondents to determine the response of respondents to each variable. Then analyze the data obtained in the form ofquantitative analysis and qualitative analysis. Quantitative analysis include validity and reliability test, the classicassumption test, hypothesis testing via the F test and t test and analysistest, the coefficient of determination (R2). Data analysis techniques used were linear regression analysis that serves to prove the research hypo thesis. The datathat have met the test validity, test reliability, and classical assumption processed so as to produce the followingregression equation: Y1= 0.244X1 + 0.467X2 and Y2 = 0,202X1 + 0,394X2 + 0,209X3 . Results of the analysis with sobel test found that Perceptions Of Financial Rewards (X1), workengagement (X2) has a positive and significant influence on organization commitment (Y1) and Perceptions Of Financial Rewards (X1), work engagement (X2) , Perceptions Of Financial Rewards (X3) has a positive and significant influence on employee performance (Y2) . Hypothesis testing using t-test showed that independent variables found to significantly affect dependent variables.

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