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All Journal Value Added: Majalah Ekonomi & Bisnis Jurnal Ilmiah ASET Akuntansi'45 EKONOMIKA45 NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JURNAL SAINS DAN TEKNOLOGI MARITIM Jurnal Manajemen dan Ekonomi Kreatif
Lisda Rahmasari
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Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Journal : Jurnal Ilmiah ASET

 1 
Analisis Pengaruh Supply Chain Integration, Teknologi Informasi dan Inovasi Terhadap Keunggulan Bersaing pada Perusahaan Freight Forwading Lisda Rahmasari
Jurnal Ilmiah Aset Vol 21 No 1 (2019): Jurnal ASET Volume 21 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.21.1.143

Abstract

This study aimed to find out the influence of supply chain integration, information technology and innovation on competitive advantage. The research population comprised freight forwading company in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. The data analysis technique in the study was multiple regression analysis using the program of SPSS Version 17 for Windows. The results of the study showed that supply chain integration, information technology and innovation had a significant positive effect on competitive advantage. The coefficient of determination (R2) is 0.71 or 71%, the coefficient shows that 71 % of competitive advantage is affected by supply chain integration, information technology, innovation while the remaining 29% is affected by other independent variables not study.
Analisis Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kapabilitas Pemasaran terhadap Keunggulan Bersaing pada UKM Olahan Ikan di Semarang Lisda Rahmasari
Jurnal Ilmiah Aset Vol 23 No 1 (2021): Jurnal ASET Volume 23 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.23.1.174

Abstract

This study aimed to find out the influence of entrepreneurial orientation, innovation and marketing capabilities on competitive advantage. The research population comprised Fish Processing Business in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool. The test results using Structural Equation Modeling (SEM) analysis techniques indicate that the model is in accordance with population data. The results of the study showed that entrepreneurship oriented , innovation and marketing capabilities had a significant positive effect on competitive advantage. Used by analyzer for example validity test, test reliabilitas, and hipotesis test use modelling equation structural (SEM).
Co-Authors Adenanthera Lesmana Dewa Adenanthera Lesmana Dewa Iwan Mahendro Kirana Rara Ningrum Rizqi Candra Noviasari