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All Journal International Journal of Business Studies Jurnal Ilmu Manajemen & Ekonomika
Sasotya Pratama
Sekolah Tinggi Manajemen Ipmi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Measuring Financial Performance of PT. Pos Indonesia During The E-Commerce Booming Sasotya Pratama
International Journal of Business Studies Vol 1 No 1 (2017): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1445.794 KB) | DOI: 10.32924/ijbs.v1i1.12

Abstract

Advancement of telecommunications technology and Internet protocol has encouraged the development of services through electronic commerce (e-commerce). The growth ofover 35% per year has been achieved by the industry since 2013 in Indonesia. More than ten companies operate in the industry. In line with the development of e-commerce services, also developed supporting industries such as logistics, to deliver products purchased over the Internet. There are about three big private companies in the courier industries, and the only state-owned enterprises (SOEs) in the courier industry is PT. Pos Indonesia (PTPI). The purpose of this study is to measure and evaluate the inancial health condition of PTPI for periods of 2009- 2015 by investigating its inancial ratios included return on equity,return on investment, cash ratio, current ratio, collection period,inventory turnover, total asset turnover, and total equity to the total asset. The result shows achieved inancial health condition of PTPI and can be used to advise further improvements
How Effective is FYP (ForYouPage) Campaign for Business Contents on in Indonesia? Adha Faubya Hasanah; Liza Agustina Maureen Nelloh; Sasotya Pratama
Jurnal Ilmu Manajemen & Ekonomika Vol 14, No 2 (2022): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 14, No.2 Juni 2022
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.779 KB) | DOI: 10.35384/jime.v14i2.274

Abstract

TikTok has gaining popularity in Indonesia recently and many of the businesses in Indonesia use this platform to communicate their value proposition. Hence, the previous studies about Technology of Acceptance Model has been tested in many settings, but still limited to this effectiveness of the platform especially the campaign of ForYouPage (FYP) for business contents in Indonesia. Some evident shows that in some business contents, customers find it low engagement and interaction between company and users. Therefore, In order to test the effectiveness of FYP business content in Indonesia, we applied purchase intention from users in the perspectives of perceived usefulness and perceived playfulness. The questionnaires have been distributed to 100 TikTok users all over Indonesia. The method of analysis is SEM-PLS with SmartPLS v3.27 to test the hypotheses. The results show that perceived usefulness and perceived playfulness are significant to increase purchase intention of FYP business contents. This study recommends the business entities to explore more about the short video contents to be more engaging, entertaining, eye-catching, and educating to create more purchase intention among users of FYP business contents.
The Effect of Korean Celebrity Endorsement on Perceived Product Quality and Brand Loyalty: Case of Indonesian Skincare Brand in DKI Jakarta Aisyah Safira Putri; Dr. Leonnard Ong; Sasotya Pratama
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.258

Abstract

According to Indonesian Cosmetic Association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement strategy with Korean stars. In recent years’ Korean celebrity endorsement has brought the eye of the public and has benefited businesses in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young-adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with Partial Least Square Equation Modeling (PLS-SEM) to analyze the data. The result of this study shows that Celebrity Endorsement shows a positive relationship with Perceived Product Quality. AndPerceived Product Quality positively affects Brand Loyalty. This study provides empirical evidence that the above-mentioned relationships do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of quality and loyalty through the promotion of appropriate celebrity endorsements.
Co-Authors Adha Faubya Hasanah Aisyah Safira Putri Dr. Leonnard Ong Liza Agustina Maureen Nelloh