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Amalia Mustika
Trisakti School of Tourism
Education Social Sciences Transportation Other

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Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Fachrul Husain Habibie; Amalia Mustika; Heny Ratnaningtyas; Velicia Noveti
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
Purchase Decision: Was It Affected By Product Innovation? (Purchases In Sour Sally Gandaria City South Jakarta) Ismeth Emier Osman; Amalia Mustika; Anita Budiono
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.100

Abstract

Product innovation is the functional progress of a product that can make the product better than competitors' products. At least the newest product is better than the previous product. Because if a product has advantages, it will be seen as added value for consumers. This research aims to find out product innovations that influence consumer decision-making in buying Youghurt at Sour Sally. This research uses the descriptive correlational method. This study's population are all consumers who have shopped Black Sakura and White Skim at Sour Sally Gandaria City Jakarta. The sampling technique used is non-probability sampling, and the total number of respondents in this study was 89 people. To see the relationship level, the correlation coefficient of 0.662 means that the correlation of product innovation on purchasing decisions at Sour Sally Gandaria City Jakarta is strong and positive. So the purchasing decisions at Sour Sally Gandaria City Jakarta are influenced by product innovation by 43.82% and 56.18% influenced by other variables not examined in this study. Keywords: Product Innovation, Purchasing Decisions
Analysis of Tourism Village Management in Wewengkon Kasepuhan Customary Citorek, Lebak Regency, Banten Province-Indonesia Sri Mariati; Yogan Daru Prabowo; Myrza Rahmanita; Fachrul Husain Habibie; Amalia Mustika
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research of Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.233

Abstract

Wewengkon Adat Kasepuhan Citorek is a traditional rural area which is one of the priorities for tourism development in Lebak Regency. As a traditional village that has unique cultural potential, this area also has a variety of natural potential because of its position as an enclave area of the Gunung Halimun Salak National Park (TNGHS), so it is not surprising that this area is directed to be developed as a tourist village thanks to the potential it has. This research aims to identify and analyze tourist village management based on tourist village components in Wewengkon Adat Kasepuhan Citorek. The research method used is a descriptive analysis method by comparing conditions in the field with the theory of tourist village components. The results of this research are that the management of tourist villages in Wewengkon Adat Kasepuhan Citorek is still natural and there is no special tourism village management so that each village runs independently. Therefore, it is necessary to have a tourist village management institution with a cluster model so that each village complements and integrates each ODTW as a form of shared enthusiasm in managing tourist villages in Wewengkon Adat Kasepuhan Citorek. Keywords: Tourism Village, Tourism Village Components, Institutions, Management
Co-Authors Anita Budiono Fachrul Husain Habibie, Fachrul Husain Heny Ratnaningtyas Myrza Rahmanita Osman, Ismeth Emier Sri Mariati Velicia Noveti Yogan Daru Prabowo