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PENGARUH DAYA TARIK WISATA, AKSESBILITAS, HARGA DAN FASILITAS TERHADAP MINAT BERKUNJUNG WISATAWAN DI OBJEK WISATA DANAU CIPONDOH, KOTA TANGERANG Nurbaeti, Nurbaeti; Rahmanita, Myrza; Ratnaningtyas, Heny; Amrullah, Amrullah
Jurnal Ilmu Sosial dan Humaniora Vol 10, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i2.33456

Abstract

Danau Cipondoh adalah salah satu obyek wisata yang ada di Kota Tangerang dengan daya tarik yang memiliki nilai jual, diikuti dengan aksesbilitas yang memberikan kemudahan, kemudian harga yang terjangkau, fasilitas yang cukup. Hal ini akan menjadikan Danau Cipondoh sebagai obyek wisata yang menarik bagi masyarakat Tangerang untuk berwisata. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, aksesbilitas, harga dan fasilitas terhadap minat berkunjung wisatawan di objek wisata Danau Cipondoh, Kota Tangerang. Jenis penelitian ini adalah penelitian kualitatif yang dikuantitatifkan dengan metode yang digunakan adalah regresi linier berganda dengan bantuan program SPSS 23. Teknik pengumpulan data dengan menyebarkan kuisioner kepada para wisatawan sejumlah 100 responden. Hasil penelitian secara parsial daya tarik wisata, aksesbilitas, harga dan fasilitas berpengaruh signifikan terhadap minat berkunjung wisatawan. Oleh karena itu objek wisata Danau Cipondoh harus memiliki daya tarik berupa orisinility and natural beauty, variatif, scarity, wholeness, kemudian memiliki lokasi yang mudah dijangkau, kondisi jalan yang beraspal dan berbeton, jarak waktu tempuh sangat dekat dengan Jakarta dan Tangerang Selatan. Selain itu Danau Cipondoh juga harus memiliki harga yang standar dan terjangkau juga memiliki fasilitas yang cukup meliputi parkiran, mushola, toilet, tempat istirahat, warung makan. Hal ini memberikan dampak kepada para wisatawan untuk berkali-kali berkunjung ke Danau Cipondoh. Pengelola Danau Cipondoh harus lebih mempromosikan Danau Cipondoh melalui sosial media seperti website, instagram dan facebook. Para wisatawan diharapkan tidak meninggalkan sampah yang dapat merusak keindahan di kawasan wisata Danau Cipondoh.
Studi Eksplorasi Potensi Pariwisata Kreatif Kawasan Hutan Mangrove Desa Sedari, Kecamatan Cibuaya, Kabupaten Karawang, Jawa Barat Alexander Fiandre Readi; Jessica Christina; Myrza Rahmanita; Fetty Asmaniati
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 12, No 2 (2021): Jurnal Khasanah Ilmu - September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.115 KB) | DOI: 10.31294/khi.v12i2.11251

Abstract

Abstrak Pariwisata kreatif merupakan bentuk pariwisata alternatif yang prospektif untuk dikembangkan di Desa Sedari. Penelitian yang ada menunjukkan bahwa daya tarik utama kawasan hutan mangrove selama ini semata pemandangan yang cenderung tidak melibatkan partisipasi dan pengalaman wisatawan dalam kegiatan pariwisata. Hal ini mengindikasikan potensi yang ada belum sepenuhnya termanfaatkan optimal. Terlebih kegiatan pariwisata ditunda dan dihentikan sementara dengan adanya Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) untuk mencegah meluasnya penyebaran pandemi COVID-19. Tujuan penelitian ini mengeksplorasi potensi pariwisata kreatif kawasan hutan mangrove di Desa Sedari, Kecamatan Cibuaya, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia. Penelitian ini menggunakan metode deskriptif dengan pendekatan eksploratif. Data primer dan sekunder diperoleh melalui wawancara serta studi pustaka. Penelitian ini menemukan bahwa (1) Hutan mangrove Desa Sedari memiliki potensi untuk pengembangan pariwisata kreatif; (2) Pengembangan ke arah pariwisata kreatif baru dimulai pada tahun 2021 namun belum terlaksana optimal dimana belum ada pengelolaan, pengelola maupun program yang terencana baik. (3) Bentuk pariwisata kreatif yang dapat dikembangkan di kawasan hutan mangrove, diantaranya birdwatching, pengolahan produk berbasis mangrove, maupun kegiatan wisata yang melibatkan partisipasi aktif wisatawan, juga kerjasama wisatawan dengan masyarakat lokal dan pengelola kawasan hutan mangrove. Penelitian ini merekomendasikan dilakukannya renovasi dan revitalisasi sejumlah infrastruktur fisik kawasan hutan mangrove untuk pengembangan kegiatan pariwisata kreatif, peningkatan kompetensi dan kualifikasi sumber daya manusia pariwisata serta penguatan kemitraan kerja diantara para pemangku kepentingan terkait. Kata Kunci: pariwisata kreatif, partisipasi aktif, hutan mangrove, desa sedari, pandemi COVID-19 Explorative Study of the Creative Tourism Potential of the Mangrove Forest Area Sedari Village, Cibuaya District, Karawang Regency, West Java Abstract Creative tourism is an alternative tourism that is prospective to be developed in Sedari Village. Existing research shows that the main tourist attraction of mangrove forest area in Sedari Village so far is mere the scenery which tends not to involve the participation and experience of tourists within the tourism activities. This indicates that the existing potential has not yet fully utilized. Moreover, tourism activities were temporarily postponed and stopped during the Public Activity Restrictions (PPKM) that carried out to prevent the spread of the COVID-19 pandemic. The purpose of this study was to explore the creative tourism potential of mangrove forest area in Sedari Village, Cibuaya District, Karawang Regency, West Java Province, Indonesia. This study utilised descriptive research method with exploratory approach. Primary and secondary data were obtained through interviews and literature study. This study found that (1) The mangrove forest of Sedari Village has the potential for the development of creative tourism; (2) Development towards creative tourism has not yet optimally implemented. It was just started in 2021 that there are no well-planned programs, managers nor management. At present; (3) Types of creative tourism can be developed in Sedari mangrove forest areas, including birdwatching, processing mangrove based tourism products; tourism activities involving tourist active participation, as well as tourist cooperation with local communities and mangrove forest area managers. This study recommends for the renovation and revitalization of a number of physical infrastructures for the development of creative tourism activities; the enhancement of tourism human resources qualifications and competencies; as well as strengthening the working partnership amongst relevant stakeholders. Keywords: creative tourism, active participation, mangrove forest, sedari village, pandemic COVID-19
Analisis Komponen Produk Wisata Di Kabupaten Karawang Dewi Gita Kartika; Myrza Rahmanita
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.595 KB) | DOI: 10.30647/jip.v22i3.1163

Abstract

Karawang Regency is one of the regencies in West Java with many tourism potentials and on the forth rank as the most visited regency to the tourism attraction by tourists in 2015. However, there found some concerns that complained by tourists, both from the bad infrastructure, potholes, the lack of facilities, less well-maintained attractions and so on. Based on the tourist’s complaints, then drawn a formulation of the problem that leads to tourism products with the five main components, such as attractions, facilities in tourist destinations, accessibility, image of destination and price for tourists with the aim of knowing how tourism products in Karawang Regency itself and which aspects that become its advantages and disadvantages. The research was conducted on 100 respondents with non-probability sampling method. Respondents should have been traveled to Karawang Regency at least once. Data were collected through questionnaires and analyzed with quantitative descriptive terms. The result of research shows that tourism product in Karawang Regency is good enough with mean 2,833, however there are some aspects that very weak and require special attention, especially on accessibility component with the lowest mean 2,542.
Strategi Pengembangan Wisata Mangrove Desa Sedari Berbasis Analisis 4A (Attraction, Accessibility, Amenities, Ancillary Services) Jane Millenia; Shirley Sulivinio; Myrza Rahmanita; Ismeth Emier Osman
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1584

Abstract

The development of mangrove forest tourism in Sedari Village, Karawang Regency has obstacles related to tourism components as limited attractions, narrow roads, damaged facilities and so on. This condition requires an effective strategy so that tourism continues to grow. Therefore, this research on the Strategy for Development of Sedari Village Mangrove Tourism Based on the 4A Analysis (Attraction, Accessibility, Amenities, Ancillary Services) was carried out. This study aims to explore the development strategy of mangrove forest tourism in Sedari village based on condition 4 A. This study used a descriptive qualitative approach, and data were obtained through interviews and literature study using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The result of this research is the strength opportunity (SO) value is 4.11, the weakness opportunity (WO) strategy is 3.75, the strength threats (ST) strategy is 2.68 and the weaknesses threats (WT) strategy is 2.52. Sedari Village Mangrove Tourism prioritizes using the SO strategy, namely collaborating with academics and mangrove experts for mangrove development and management, designing and conducting training programs for processing mangroves into products, creating economic income opportunities by increasing mangrove-based Sedari Village production and maintaining mangrove tourism ecotourism by still pay attention to the carrying capacity of the area. Keywords: Sedari Village, Attractiveness, Accessibility, Amenities, Ancillary Services, SWOT
Pengaruh Kualitas Pelayanan Receptionist Terhadap Kepuasan Dan Loyalitas Pelanggan Di Royal Safari Garden Resort & Convention Sithy Fatimah; Myrza Rahmanita; Nurbaeti .
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.337 KB) | DOI: 10.30647/jip.v22i3.1167

Abstract

This study aims to determine the Influence of Service Quality Recptionist Against Customer Satisfaction And Loyalty At Royal Safari Garden Resort & Convention. This type of research is survey research. With a population of guests who have stayed at the Royal Safari Garden Resort & Convention as many as 4152 people. The sampling technique is purposive sampling. The number of samples in this study amounted to 100 people. Data collection technique is done by using questionnaire (questionnaire) by using Likert scale that has been tested the validity and reliability. The results concluded that; (2) There is direct and significant influence between customer satisfaction to customer loyalty with strength 0,614, (3) There is direct and significant influence between service quality to loyalty Customer with influence strength 0,841, (4) There is indirect influence between service quality to customer loyalty with customer satisfaction as intervening variable equal to 0,668, (5) The biggest influence of service quality dimension to satisfaction is reliability (reliability) equal to 0,822 and responsiveness (power Responsiveness) of 0.797, the smallest influence sedangka is empathy (empathy) of 0.099
Pemasaran Berbasis Media Sosial di Desa Sedari, Kecamatan Cibuaya, Kabupaten Karawang Pada Masa Pandemi Covid 19 Harry Lesmana; Leonardo De Channell; Myrza Rahmanita; Himawan Brahmantyo
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7488

Abstract

Pengelolaan desa wisata di Indonesia merupakan bagian dari program pengembangan pariwisata berkelanjutan. Dari banyaknya destinasi wisata dan desa wisata yang terdapat di Kabupaten Karawang, salah satunya adalah Desa Sedari. Pemasaran berbasis media sosial merupakan salah satu bagian penting dalam pemulihan dan pembentukan ulang destinasi pariwisata alam kreatif terutama di era industri 4.0 dan diperburuk dengan adanya pandemi COVID-19 yang membuat segalanya dilakukan secara daring. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dan data diperoleh melalui wawancara serta studi pustaka. Hasil penelitian ini menunjukkan bahwa Desa Sedari memiliki antusiasme yang besar dalam belajar mengenai pemasaran berbasis media sosial namun realisasinya masih belum maksimal.Kata kunci: Pemasaran, media sosial, desa wisata, pariwisata kreatif
Peran Pemangku Kepentingan Rantai Pasokan Pariwisata dalam Pengembangan Kepariwisataan Desa Sedari Kevin Rais Rachman; Owen Edwardlis; Myrza Rahmanita; Heny Ratnaningtyas Heny
Tourism Scientific Journal Vol. 7 No. 1 (2021): Vol 7 No 1 Desember 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v7i1.140

Abstract

Sedari Village is a  tourism village in Karawang Regency which  has developed quite significantly yet has not been optimalize the roles of its stakeholders The success of a tourism destination is typically determined by the role and collaboration amongst  stakeholders. Using qualitative method, this study is conducted to explore the role of stakeholders in developing tourism potential in Sedari village. The findings of this study show that a number of obstacles and problems exist related to public awareness, accessibility, local conflicts, components of tourist destinations. Secondly, this research demonstrates that each stakeholder carry out their roles, initiatives and interests separately. It is recommended that stakeholders synergize in producing outputs with a shared focus in accordance with the Sedari village strategic tourism development path. Another recommendation is for the Local and Regional Government to take the initiative to collaborate with other stakeholders while accepting the presence of stakeholders in their respective initiatives.
The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia) Ni Wayan Marsha Satyarini; Myrza Rahmanita; Sakchai Setarnawat
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.10

Abstract

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.
The Effect of Destination Management and Community Participation to The Visitors Consumption at Tebing Breksi Sleman Yogyakarta Rakhmat Ashartono; Myrza Rahmanita; Diena Mutiara Lemy
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.19

Abstract

The development of a new tourist destination indeed needs more attention to increase the number of tourist arrivals coming in an area. Breksi Cliff is one of the new destinations in Sleman district which is in the development period, with the development of Breksi cliff is expected to increase the level of welfare of the surrounding community through the development of the destination and community participation itself. This research is a research with descriptive method of analysis with quantitative approach to know accurate information about matters related to Tourism Destination Management and Public Participation to Welfare Society through Visitor Consumption. for the data analysis techniques alone will use Structural Equation Modeling. From the results of the study found that the level of community welfare Taman Tebing Breksi can increase with the management of destinations and community participation itself through the consumption of visitors
Community Empowerment in Plempoh Cultural Tourism Village Angger Hidayat; Myrza Rahmanita; Henky Hermantoro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.11

Abstract

Plempoh Cultural Tourism Village possesses a unique attraction such as natural resources and cultural heritage. Collaborating with the government, entrepreneurs, academicians and media, a group of tourism awareness called Pokdarwis Prabu Boko appears to be the central group behind every development of the Plempoh Cultural Tourism Village. However, previous research reveals that poverty still appears in this village, there is lack of community confidence and knowledge related to tourism; and lack of community participation in developing the village. This research aims to study the realization and the level of community empowerment in terms of economical, psychological, social and political aspect. This research used qualitative paradigm with descriptive method and purposive sampling technique. Data is collected using interview technique, observation and documentation. The data is then validated using source triangulation. The result shows that the community empowerment efforts undertaken by village stakeholders have not been optimal because some of the tourism village stakeholders still have not given strong commitment and they have not received trust from local communities. However, there are some evidence of community empowerment progress as follows: (1) the economic empowerment has now reached the fourth stage, namely support level. (2) the psychological empowerment is at the second stage, called reinforcement; (3) the social empowerment of the community is at its fifth stage, namely Maintenance, (4) the political empowerment is at the lowest level, namely possibility.
Co-Authors Adam Rachmatullah Adriana Klara Parera Agustina Manurung, Ram Alexander Fiandre Readi Amalia Mustika Amalia Mustika, Amalia Amaniati, Fetty Amrullah Amrullah Amrullah Amrullah Anak Agung Gde Agung Andini Anggia Septyaningtyas Angela, Patricia Naomi Anggara, Ary Angger Hidayat Ari Ekoprianto Bella Des Kharin Boediman, Surya Fadjar Budi Suyanto Budi Suyanto Defrita Metasari Devita Gantina Dewi Gita Kartika Diena Mutiara Lemy Doni Muhardiansyah Elda Nurmalinda Elissa Letsoin Emenina Tarigan Fachrul Husain Habibie, Fachrul Husain Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Gratia Wirata Laksmi Gurning, Linda R M Hariani, Dina Harry Lesmana Henky Hermantoro Heny Ratnaningtyas Hera Oktadiana Hidayat, Candra Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Hubner, Ira B. Husain Habibie, Fachrul Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ingkadjaya, Rahmat Jane Millenia Jannah, Miskol Jessica Christina Joko Haryono Kaleb Yusuf Sinay Kevin Rais Rachman Leonardo De Channell Lestari, Nia Kurnia Lionika Roselie Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mumin, Adhi Tri Na, Quan Nadine Azzahra Syah Ni Wayan Marsha Satyarini Nia Kurnia Lestari Novita Widyastuti, Novita Nurbaeti Nurbaeti . Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurmalinda, Elda Osman, Ismeth Emier Owen Edwardlis Pinontoan, Nexen Alexandre Prabowo, Yogan Daru Purnawan, Arif Hadi Purwanti Dyah Pramanik Putri Sion Desmy Kefi Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Ingkadjaya Rahmi Fadhella Rakhmat Ashartono Renanda, Alfiyyah Zalfah Reni Retnowati Rianto Rianto Riyanto, Wisnu Sakchai Setarnawat Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Shirley Sulivinio Siahaan, Denny Sithy Fatimah Somad, Djohari Sri Mariati Sri Mariati Sri Mariati Sundring Pantja Djati Thamrin, HM Tofiani, Sandra Triana Rosalina Dewi Vienna Artina Sembiring, Vienna Artina Wijayanti Dewi Prabandari Willy Arafah, Willy Winda Ningsih Yogan Daru Prabowo Yohana F. Cahya Palupi Meilani