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Strategi Promosi Museum Basoeki Abdullah Di Era New Normal Liliana Dewi; Annisa Nur Istiqomah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.736 KB) | DOI: 10.36418/syntax-literate.v7i3.6562

Abstract

Penelitian ini bertujuan untuk mengetahui strategi promosi Museum Basoeki Abdullah di era new normal. Metode penelitian menggunakan kualitatif deskriptif dengan teknik pengumpulan data berupa penyebaran kuesioner dengan skala Likert kepada 100 responden pengunjung Museum Basoeki Abdullah, dan wawancara dengan pengelola Museum. Hasil penelitian diketahui bahwa factor penghambat dan factor pendukung berpengaruh pada strategi prmosi museum Basoeki Abdullah.
Peningkatan Kompetensi Masyarakat Berbasis Sapta Pesona Melalui Service Excellent Di Perkampungan Budaya Betawi Setu Babakam Liliana Dewi; Subur Karyatun; Reza Emelia
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 3 No. 1 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v3i1.551

Abstract

Perkampungan Budaya Betawi Setu Babakan is a community Betawi cultural preservation centre. Research problems are communities lack of socialization, and training about destination tourism management impacted service excellence and environment. The objective of this community service on Perkampungan budaya Betawi Setu Babakan is to share knowledge with communities to develop human resources tourism competencies and give service excellence. Participants are local communities and local government, UPK Setu Babakan. The result is that the locals get knowledge and experience about Sapta Pesona and how to serve excellent visitors.