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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Tourism Reserch Journal Kajian Branding Indonesia Soshum: Jurnal Sosial dan Humaniora Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Sains Terapan Pariwisata

Dini Anggraeni Sirad

Universitas Prasetiya Mulya

Author-ID : 2745114

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

Published : 8 Documents Claim Missing Document

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Articles

Evaluating Museum Service Experience Through Mobile Ethnography in The Perception of Generation Z Dini Anggraeni Sirad
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.58

A Museum management success factors have changed from previous display of conservation and historical information (Goulding, 1999) towards the integration of positive customer feedback and their perceived experiences of the entire visit. This paper suggests a mobile ethnography as a methodological basis for analyzing Gen Z visitor experience. The method is considered more appropriate as this generation is the first generation born into the world where physical aspects (peoples and places) have digital equivalents where for them the real world and the virtual world naturally overlap (Fairview Capital, 2017). The research used purposive sampling technique that involve Gen Z as the active investigators. The research is conducted in four museums run by the Indonesian government in Jakarta. The result of this research shown critical points in three broad aspects of “Physical and Design", "Curatorial", and "Museum Services" that could be used to help museum management in attracting younger generation. The research also shown the unobstrusive and ease of use of mobile ethnography application in a qualiatative research.

Pengaruh Stimulus dalam Pembentukan Perceived Value, Trust, dan Loyalty Intention pada Social Commerce Soco By Sociolla Justin Ariel Andriputra; Riandra Raina Mukti; Christiana Yosevina; Dini Anggraeni Sirad
Kajian Branding Indonesia Vol 3 No 2 (2021): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Social commerce merupakan fenomena bisnis yang muncul dari penggunaan media sosial untuk transaksi e- commerce, yang sedang bertumbuh secara pesat di Indonesia. Penelitian ini adalah adaptasi dan modifikasi dari penelitian sebelumnya di mana aspek social commerce website design seperti Information Quality, Service Quality, Rewards and Recognition, dan Customization mempengaruhi intensi loyalitas konsumen. Perbedaan dalam penelitian ini adalah penambahan variabel Trust dan konteks lokasi penelitian yaitu di Indonesia, serta brand social commerce, yaitu SOCO by Sociolla. Tujuan riset ini adalah untuk meneliti apakah aspek social commerce website design dapat mempengaruhi Perceived Value dan Trust, yang lalu dapat membentuk intensi loyalitas konsumen, melalui konsep Stimulus-Organism-Response (S-O-R). Metode sampling yang digunakan adalah non probability, purposive sampling dalam mengumpulkan 382 data sampel melalui kuesioner online. Data diolah menggunakan analisis Structural Equation Modeling dengan AMOS. Hasil menunjukkan bahwa Information Quality dan Service Quality mempengaruhi Perceived Value dan Trust. Customization juga mempengaruhi Perceived Value, namun Rewards and Recognition tidak berpengaruh. Dalam pembentukan Loyalty Behavior Intentions, Perceived Value memiliki pengaruh yang signifikan dan kuat dalam meningkatkan Positive eWOM Intention dan Customer Engagement Behavior Intention, namun Trust tidak dapat mempengaruhi Positive eWOM Intention, dan menunjukkan hubungan negatif terhadap Customer Engagement Behavior Intention. Secara teoritis, temuan penelitian ini berkontribusi kepada literatur mengenai anteseden customer Perceived Value, Trust, dan Behavioral Intentions dalam konteks social commerce. Secara praktis, perusahaan social commerce di Indonesia dapat meningkatkan aspek social commerce website design, dan mengevaluasi Rewards and Recognition yang diimplementasikan untuk meningkatkan Perceived Value yang berdampak kepada loyalty behavior intentions.

Intensi Pembelian Tiket pada Aplikasi PT Kereta Api Indonesia Clara Sandadi; Venny Tang; Christiana Yosevina Ratna Tercia; Dini Anggraeni Sirad
Kajian Branding Indonesia Vol 3 No 1 (2021): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Dengan adanya perkembangan teknologi informasi dan komunikasi serta internet di masa kini, masyarakat luas dapat dengan mudah membeli produk dan/ jasa wisata yang mereka inginkan melalui perangkat dimanapun dan kapanpun mereka inginkan secara online tanpa harus mengunjungi toko agen perjalanan untuk membeli produk dan/ jasa wisata tersebut. Perusahaan pun sudah tidak perlu bergantung pada pihak ketiga dalam menyalurkan produk dan/ jasa mereka dan dapat langsung berkomunikasi dan menyampaikannya kepada konsumen. Tujuan dari penelitian adalah untuk mengetahui hal-hal apa saja yang mampu mempengaruhi intensi kaum Millennial menggunakan aplikasi KAI Access untuk membeli tiket kereta api melalui penelitian kuantitatif yang menggunakan Structural Equation Model (SEM) untuk menganalisis data. Hal penelitian yang didapatkan dari 149 sampel menunjukkan bahwa memiliki attitude/sikap yang positif merupakan hal terpenting untuk membentuk intensi tersebut dimana attitude/sikap kaum Millennial ini paling dipengaruhi oleh keinovasian. Temuan lainnya yang unik dalam penelitian ini adalah pengaruh negatif perceived believability terhadap attitude dan subjective norms yang mengindikasikan meskipun mereka percaya akan klaim atau penawaran yang ditawarkan PT KAI, hal ini tidak membuat mereka memiliki sikap yang positif terkait penggunaan aplikasi KAI Access dan orang-orang di sekitar mereka yang dianggap penting tidak mendorong mereka untuk menggunakan aplikasi KAI Access. Oleh karena itu, aplikasi KAI Access harus dirasakan cukup inovatif sehingga mereka memiliki sikap yang positif terkait penggunaan aplikasi KAI Access yang kemudian dapat memunculkan intensi yang positif juga.

Improving the Popularity of Syekh Abdul Ghofur Tomb as Potential Religious Tourism Destination in Cugenang Cianjur Noventya Widyanuri; Alvina Gracela Rama Djati; Devara Mirrah Dalila; Muhammad Setiawan Kusmulyono; Dini Anggraeni Sirad; Ni Luh Eva Ardonis
MITRA: Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2020): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v4i2.1085

Tomb tourism objects are often regarded as segmented tourism objects for certain people looking for spirituality. This activity makes it difficult for tomb tourism objects to become popular tourist attractions. The tomb of Sheikh Abdul Ghofur is one of the religious tourism which so far can be enjoyed by only a handful of people who know of its existence. The long story of Sheikh Abdul Ghofur in spreading Islam in Cianjur Regency is a wealth of ancestral history that benefits all elements of society. Therefore, through the community service program of the School of Business and Economics (SBE), Prasetiya Mulya University, the tomb of Sheikh Abdul Ghofur was packaged to make it more popular and accessible to all groups. The main focus of increasing its popularity was to strengthen the story and to make it available on the internet such as providing an explanation of the location of the tomb through the Google Maps application and making tourist booklets to install signage. This effort was fully implemented so that the Tomb of Sheikh Abdul Ghofur could now be accessed by various groups to maintain history in the Cianjur Regency.

UPAYA PENINGKATAN JEJARING UMK KECAMATAN CUGENANG MELALUI PENDIRIAN ASOSIASI PENGUSAHA CUGENANG Muhammad Setiawan Kusmulyono; Alvita Fiorentina, Chaya Adzan Hartanta, Klaudia Katerina, Livia Wilianggi, Metta Ciu Listiyani, Rai
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 2 No 2 (2020): Edisi November
Publisher : Polytechnic of State Finance STAN

The challenges of developing Micro, Small and Medium Enterprises in Cugenang Subdistrict, Cianjur Regency are very diverse. One of the toughest challenges is the existence of internal competition that arises between SME entrepreneurs in the Cugenang District itself. It is occured because there is no clear communication network to manage the distribution of MSMEs in Cugenang District. It impacted internal competition between MSME, product quality problems, the competence of MSME entrepreneurs, and uneven product distribution. The student group that became the initiator of Prasetiya Mulya Community Development as community service activities identified problems through interviews, direct discussions, and 1-month observations. One of the positive results obtained is the desire of MSME entrepreneurs to cooperate and network in marketing their products. Unfortunately, this desire does not yet have a clear framework for the activities. Therefore, a group of students with MSME entrepreneurs took the initiative to gather these entrepreneurs in a simple forum which later became the pilot of the Cugenang Entrepreneurs Association (APC) organization. APC was officially established on February 2, 2019 and is currently able to reach the minimum target to become a communication forum for MSME entrepreneurs Cugenang in marketing its products out of the Cugenang Sub-District area and improving the quality of local MSME products.

Pemetaan Perjalanan Pengunjung Pada Dieng Culture Festival Dengan Menggunakan Mobile Ethnography Sonny Agustiawan; Dini Anggraeni Sirad; Yudho Hartono
Jurnal Sains Terapan Pariwisata Vol. 3 No. 3 (2018): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengalaman pengunjung pada festival semakin lama menjadi semakin penting untuk ditelititidak hanya untuk melihat keberhasilan penyelenggaraan festival dalam memenuhi ekspektasi pengunjung tetapi juga akan berdampak kepada peningkatan kualitas event tersebut di masa yang akan datang.Penelitian ini sendiri memiliki tujuan untuk membuat visualisasi perjalanan pengunjung melalui touchpoints dengan melakukan identifikasi temuan pada touchpoints dan mendeskripsikan perjalanan pengunjung.Penelitian ini dibantu dengan penggunaan software yang dapat memetakan perjalanan pengunjung dalam sebuah festival. Metode pengumpulan data ini disebut juga dengan mobile ethnography, dimana penelitian ini meminta pengunjung menggunakan aplikasi experience fellow untuk menggambarkan pengalaman mereka selama menghadiri Dieng Culture Festival. Pengunjung tidak diarahkan dalam pemilihan touchpoints sehingga touchpoints pada masing-masing pengunjung berbeda sesuai dengan pengalaman yang dirasakan. Dieng Culture Festival dipilih dengan mempertimbangankan semakin meningkatnya festival budaya di Indonesia sebagai atraksi yang menjadi kekuatan pariwisata Indonesia. Penelitian ini berhasil menggambarkan pengalaman pengunjung yang dapat dijadikan masukan bagi penyelanggara festival secara umum dan penyelenggara Dieng Culture Festival secara khusus.

Pengaruh Korean Celebrity Endorsement terhadap Persepsi Kualitas, Brand Image, dan Intensi Pembelian Merek Skincare Lokal Lasse, Gabriela Junisa; Elizabeth, Michelle; Soehadi, Agus W.; Sirad, Dini Anggraeni
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.87-106

The extensive use of celebrity endorsements to the business competition is an interesting marketing phenomenon to be explored further. This study aims to examine the influence of Korean celebrity endorsement on brand image, perceived quality, and purchase intention of skincare brands in Indonesia, using the case study of Scarlett and their Korean celebrity endorsers, TWICE. Using a quantitative research method, a total of 200 respondent data were analyzed using SEM in the AMOS 26 program. The results showed that Korean celebrity endorsement, characterized by attractiveness, trustworthiness, and familiarity dimensions, had a positive and significant impact on brand image and perceived quality, ultimately leading to increased consumer purchase intention. This study also discusses the theoretical implications and practical implications that can be utilized by future researchers and business practitioners.

Empowering Women in Indonesia’s Tourism Villages: The Role of MSMEs in Economic Development Sirad, Dini Anggraeni; Widiastini, Ni Made Ary; Karta, Ni Luh Putu Agustini
SOSHUM : Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.1-9

The rapid increase in women's employment opportunities in Indonesia’s tourism sector, particularly in the informal sector, highlights their crucial role in the economic development of tourism villages. This study examines women's participation in the hotel industry and their adaptation and innovation in micro, small, and medium enterprises (MSMEs) across Bali, Banyuwangi, Banten, and Jogja. Using participant observation, in-depth interviews, and documentation studies, the research finds that women play strategic roles as business managers, tourism drivers, and cultural preservers. However, challenges such as limited capital access and market constraints persist, influenced by resource availability, infrastructure, local culture, and market potential. Despite these barriers, women leverage government and private sector training programs to enhance their skills and overcome obstacles. Strengthening women’s empowerment in tourism villages is essential for sustaining local economic growth and improving community welfare.

Co-Authors Agus Wijaya Soehadi Alvina Gracela Rama Djati Christiana Yosevina Christiana Yosevina Ratna Tercia Clara Sandadi Devara Mirrah Dalila Elizabeth, Michelle Justin Ariel Andriputra Lasse, Gabriela Junisa Muhammad Setiawan Kusmulyono Ni Luh Eva Ardonis Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Noventya Widyanuri Riandra Raina Mukti Sonny Agustiawan Venny Tang Yudho Hartono

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