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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Siti Herawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty yang Dimediasi oleh E-Satisfaction pada Pengguna Aplikasi Grabbike di Kota Cimahi Sceline Tasya Situmorang; Siti Herawati
Intelektualita Vol 13 No 1 (2024): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v13i1.21481

Abstract

Penelitian ini bertujuan untuk meneliti bagaimana e-service quality dan e-trust memengaruhi e-loyalty melalui oleh e-satisfaction pada aplikasi GrabBike di kota Cimahi. Penelitian ini menerapkan pendekatan kuantitatif dengan melibatkan 100 orang yang ditetapkan secara purposive sampling. Karakteristik populasi adalah masyarakat Kota Cimahi yang pernah menggunakan layanan GrabBike. Temuan penelitian menunjukkan bahwa e-satisfaction dipengaruhi secara positif oleh e-service quality dan e-trust sedangkan e-trust tidak secara langsung memengaruhi e-loyalty, kemudian e-satisfaction berperan dalam memediasi hubungan e-service quality dan e-trust terhadap e-loyalty.
Pengaruh Brand Personality dan Social Influence Terhadap Repurchase Intention Konsumen Produk Fashion Merek Uniqlo di Kota Cimahi Rifqi Hafizh; Siti Herawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9771

Abstract

                This study aims to analyze the influence of brand personality and social influence on the repurchase intention of consumers of Uniqlo fashion products in Cimahi City. The background of this study is based on the decline in revenue of the Uniqlo fashion brand in Indonesia, which indicates a decline in consumer repurchase interest. Brand personality and social influence are considered two important factors in shaping consumer loyalty, but previous studies have shown inconsistent findings. This study employs a quantitative approach using a descriptive method with 90 respondents selected based on predetermined criteria. The research instrument used in this study is a questionnaire that has been tested for validity and reliability, with all items in the instrument deemed valid and reliable. The research data underwent classical assumption tests, with results showing normal distribution, no multicollinearity, and no heteroskedasticity. Data analysis was conducted using multiple linear regression with the assistance of SPSS Version 27 software. The results of the study indicate that, both partially and simultaneously, brand personality and social influence have a significant effect on repurchase intention.
Pengaruh Kredibilitas Influencer Terhadap Minat Beli Ulang yang Dimediasi oleh Cita Merek Skincare The Originote Vina Aprilia Purwadi; Siti Herawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9772

Abstract

The purpose of this study was to examine the influence of influencer credibility on repurchase interest mediated by the brand image of the originote skincare product, especially in the audience of detective doctors. The background of this study is based on the indication of a decrease in interest in rebuying. With a quantitative approach, the study included 98 people who were selected based on predetermined standards. Questionnaires that have gone through validity and reliability testing function as research instruments. All such instrument items are valid and reliable and according to the test results, data collection can be resumed. Furthermore, classical assumption testing is used to assess the data derived from questionnaire answers. The findings of this test show that the data have a normal distribution, do not show multicollinearity, and are free of heteroscedasticity. The data were then analyzed using simple regression analysis, multiple regression, and the Sobel test via SPSS software. The findings of the study show that Influencer Credibility has a positive and significant effect on Brand Image. The credibility of the influencer has no effect on the Repurchase Interest. Brand Image has a positive and significant effect on Repurchase Interest. Brand Image mediates the influence of Influencer Credibility on Repurchase Interest.
PENGARUH DIMENSI E-SERVICE QUALITY TERHADAP E-LOYALTY PENGGUNA BRIMO YANG DIMEDIASI OLEH E-SATISFACTION PADA NASABAH PT. BRI Jannah, Adinda Mifthahul; Siti Herawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y74f7p13

Abstract

Penelitian ini didasari oleh peningkatan persaingan bank dalam menyediakan layanan m-banking. Namun, terjadi penurunan index PT.BRI pada top brand index yang mengindikasikan adanya masalah terkait loyalitas nasabah. Tujuan penelitian ini untuk menganalisis pengaruh e-service quality terhadap e-loyalty yang dimediasi oleh e-satisfaction nasabah BRIMO PT. BRI. Pengujian dilakukan menggunakan data primer yang dikumpulkan dari 120 responden dengan karakteristik usia di atas 20 tahun yang menggunakan aplikasi Brimo. Data diperoleh dari kuesioner yang sudah dinyatakan valid dan reliable. Pengujian dilakukan menggunakan regresi berganda yang datanya telah memenuhi syarat uji asumsi klasik dengan bantuan perangkat lunak SPSS versi 26 dan uji Sobel. Hasil penelitian menunjukkan bahwa efficiency dan system availability berpengaruh positif dan signifikan terhadap e-satisfaction, sementara privasi tidak berpengaruh signifikan terhadap e-satisfaction. Selain itu, efficiency berpengaruh positif terhadap e-loyalty, sedangkan system availability, dan privacy tidak berpengaruh positif dan signifikan terhadap e-loyalty. E-satisfaction memediasi hubungan antara efficiency, system availability terhadap e-loyalty, tetapi privacy tidak memediasi terhadap e-loyalty.  
Co-Authors Jannah, Adinda Mifthahul Rifqi Hafizh Sceline Tasya Situmorang Vina Aprilia Purwadi