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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Riset Ilmu Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)
Lila Widya Rahajeng
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Economics, Econometrics & Finance Education

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FACTORS AFFFECTING ATTITUDE TOWARD USING MOBILE COMMERCE: MODIFIED THEORY OF TECHNOLOGY ACCEPTANCE MODEL (TAM) Lila Widya Rahajeng; Zaki Baridwan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objectives of the research are to examine some factor that influence of age and gender on attitude toward using mobile commerce services by modified a model of Technology Acceptance Model (TAM) developed by Davis in 1989. This research was conducted at Economic and Business Faculty of Brawijaya University in Malang by use a sample survey methodology. Researcher has got response from 244 students of Accounting Majors who ever use mobile commerce. The data were analyzed by use Partial Least Square (PLS). The result of analysis for this model shows that the construct attitude affected by perceived usefulness and perceived ease-of-use, it is also found that construct of age did not affected by perceived usefulness and perceived ease-of-use, along with the construct gender did not affected by perceived usefulness but influenced of perceived ease-of use to use mobile commerce. This means that the attitude to use mobile commerce is influenced by the construct perceived usefulness and perceived ease-of-use, also perceived ease of use is affected by gender. The implication of the research relevant to the management and system analyst to consider factors of perceived usefulness and perceived ease-of-use in applying and developing mobile commerce transaction. Moreover, it is also important to consider factor of age and gender in affect the perceived usefulness and age factor in affect the perceived ease-of-use. Key words: Technology Acceptance Model (TAM), mobile commerce, attitude, perceived usefulness. Perceived ease of use, age, gender.
Determinants of Foreign Direct Investment in ASEAN-5: Economic, Institutional, and Social Factors Fadlian, Moch. Rizal; Firmansyah, Muhammad; Rahajeng, Lila Widya
Jurnal Riset Ilmu Ekonomi Vol. 5 No. 1 (2025): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi April 2025
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v5i1.270

Abstract

In the era of globalization, foreign direct investment (FDI) plays a crucial role in supporting economic growth and stability in developing countries. The ASEAN region strategically attracts FDI due to its diverse economic, social, and institutional characteristics. This study aims to analyze the influence of internal and external factors on FDI in ASEAN-5 countries from 2003 to 2023. The variables studied include corruption, trade openness, Human Development Index (HDI), and economic growth. Using the panel data regression method with a fixed effect model approach, the analysis results show that economic growth positively and significantly affects FDI. In contrast, trade openness shows a significant negative impact. Conversely, the corruption perception index and HDI show no significant effect. These findings emphasize the importance of economic stability and institutional quality in creating a competitive and sustainable investment climate in the ASEAN region.
TRANSFORMASI AKUNTANSI UMKM DI ERA ARTIFICIAL INTELLIGENCE: Universitas Wisnuwardhana Malang Rahajeng, Lila Widya
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.134

Abstract

Penelitian ini bertujuan untuk mengkaji secara mendalam dampak implementasi kecerdasan buatan (Artificial Intelligence/AI) dalam praktik akuntansi Usaha Kecil dan Menengah (UKM). Penelitian ini menggunakan pendekatan studi literatur dengan menganalisis berbagai artikel ilmiah, laporan riset, dan buku yang relevan dalam lima tahun terakhir. Hasil studi menunjukkan bahwa AI berperan penting dalam meningkatkan efisiensi operasional melalui otomatisasi tugas akuntansi rutin, seperti entri data dan penyusunan laporan keuangan. Selain itu, AI memungkinkan pengambilan keputusan yang lebih cepat dan akurat melalui analitik prediktif berbasis data historis. Teknologi ini juga mendukung pelaporan keuangan yang lebih akurat dan sesuai standar, serta membantu dalam mendeteksi kecurangan secara lebih efektif. Namun demikian, adopsi AI di sektor UKM masih menghadapi berbagai tantangan, termasuk keterbatasan anggaran, rendahnya literasi digital, dan resistensi terhadap perubahan teknologi. Temuan ini mengimplikasikan perlunya strategi digital yang matang, peningkatan kapasitas sumber daya manusia, serta dukungan kebijakan dari pemerintah dan lembaga terkait. Penelitian ini memberikan kontribusi teoretis terhadap pengembangan literatur mengenai transformasi digital di sektor UKM serta menawarkan saran praktis untuk implementasi teknologi AI secara efektif. Penelitian selanjutnya disarankan untuk menggunakan pendekatan kuantitatif atau studi lapangan guna memperoleh data empiris yang lebih mendalam mengenai dampak dan kesiapan UKM dalam mengadopsi AI.
FACTORS AFFFECTING ATTITUDE TOWARD USING MOBILE COMMERCE: MODIFIED THEORY OF TECHNOLOGY ACCEPTANCE MODEL (TAM) Rahajeng, Lila Widya; Baridwan, Zaki
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives of the research are to examine some factor that influence of age and gender on attitude toward using mobile commerce services by modified a model of Technology Acceptance Model (TAM) developed by Davis in 1989. This research was conducted at Economic and Business Faculty of Brawijaya University in Malang by use a sample survey methodology. Researcher has got response from 244 students of Accounting Majors who ever use mobile commerce. The data were analyzed by use Partial Least Square (PLS). The result of analysis for this model shows that the construct attitude affected by perceived usefulness and perceived ease-of-use, it is also found that construct of age did not affected by perceived usefulness and perceived ease-of-use, along with the construct gender did not affected by perceived usefulness but influenced of perceived ease-of use to use mobile commerce. This means that the attitude to use mobile commerce is influenced by the construct perceived usefulness and perceived ease-of-use, also perceived ease of use is affected by gender. The implication of the research relevant to the management and system analyst to consider factors of perceived usefulness and perceived ease-of-use in applying and developing mobile commerce transaction. Moreover, it is also important to consider factor of age and gender in affect the perceived usefulness and age factor in affect the perceived ease-of-use. Key words: Technology Acceptance Model (TAM), mobile commerce, attitude, perceived usefulness. Perceived ease of use, age, gender.
Co-Authors Fadlian, Moch. Rizal Muhammad Firmansyah Zaki Baridwan