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All Journal Journal of Indonesian Science Economic Research
Endang Brotojoyo
STIE Adi Unggul Bhirawa Surakarta, Indonesia

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Analysis of Factors That Affect Customer Satisfaction Amid the Covid-19 Pandemic Endang Brotojoyo; Veronica Titi Purwantini
Journal of Indonesian Science Economic Research Vol 3, No 1 (2021)
Publisher : Common Publisher

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Abstract

This research was conducted to determine the effect of price, product quality and service quality on consumer satisfaction at the Katie Jus Jumapolo Restaurant in the middle of the Covid-19 pandemic. The type of research used is quantitative. The population in this study were all consumers of Katie Jus Jumapolo Karanganyar restaurant. With purposive sampling technique, the total sample was 100 respondents. All question items proved to be valid and reliable. The multiple linear regression equation variable Price, Product Quality and Service Quality has a positive effect. The t test results show that the price and product quality variables have a significant effect, while Service Quality has no significant effect on Customer Satisfaction. Simultaneously, all independent variables namely price, product quality and service quality have a significant effect on the dependent variable, namely consumer satisfaction. Based on the results of the calculation of the coefficient of determination (R2), it is known that variations in the variable of customer satisfaction can be explained by the variable price, product quality and service quality to customer satisfaction (Y) = 52.6% while the remaining 47.4% is another variable.
Analysis of Advertising, Sales Promotion, and Public Relation on Coffe Purchasing decisions in The Sragen Coffe Garage During the Covid-19 Pandemic Endang Brotojoyo; Veronica Titi Purwantini
Journal of Indonesian Science Economic Research Vol 2, No 5 (2020)
Publisher : Common Publisher

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Purpose this study is to empirically determine the effect of advertising, sales promotion and public relations partially and simultaneously on purchasing decisions. The sample in this study amounted to 100 respondents using the Slovin formula and the sampling technique of the Convinience Sampling method. Types and sources of data obtained from primary data sources and secondary data sources. Data was collected by making a questionnaire regarding advertising, sales promotion, public relations and purchasing decisions. The results of that partially and simultaneously the effect of advertising, sales promotion and public relations has a positive and significant effect on purchasing decisions. The results of the calculation of the coefficient of determination show that the variables of advertising, sales promotion and public relations can explain the purchasing decision variable by 77.2%, while the remaining 22.8% is influenced by other variables not included in this study, such as location, personal sales and publications.
Co-Authors Veronica Titi Purwantini