Garuda - Garba Rujukan Digital

Dampak Pemanfaatan Iklan Pada Aplikasi Online Cut Devi Maulidasari; Damrus Damrus; Tamitha Intassar Husen
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 6, No 1 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMENE
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v6i1.5191

AbstractThe rapid development of internet technology makes online media very feasible to be used as a means to spread various types of advertisements for products that people need. Online advertising can be found on social media such as Instagram, Twitter, Youtube, Websites, and others that are accessed using the internet. It is interesting to see how useful the impact of advertising in online media is. The theory used in this study is the advertising theory of Kotler and Keller, while the method used in this study is a qualitative research method. The results of this study indicate the impact of the usefulness of advertising in online media including; The cost is relatively cheap, can reach a wide market, estimate the time required, introduce products and companies to the wider community, and so on. Based on these results, of course, advertising promotion in online media has a fairly effective and beneficial impact on the promotion of a company's products.Keywords: Advertising, Online Media, Impact of Advertising, Benefits of Online Advertising

THE ANALYSIS OF BRAND EQUITY AND MARKETING MIX ON CUSTOMERS’ BUYING DECISION OF SOSRO TEA CONSUMERS LOCATED IN JAKARTA Nabila Hilmy Zhafira; Tamitha Intassar Husen
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

The researcher would like to present a research regarding the analysis of brand equity and marketing mix on customers’ buying decision. Based on this research, researcher try to identify the influence between independent variables (marketing mix and brand equity) to dependent variable (customer buying decision). This research use primary and secondary data by survey method through distributing questionnaire and collected data from journals and books. This research used factor analysis to examined the data validity, and multiple regression model to testing the data using classic assumption test, such as: normality, multicollinearity, and heteroscedasticity tests. The classic assumption tests indicates that the available data have fulfill the condition to use multiregression model. The result shown that all those independent variables are at the same time (simultaneously) influence the dependent variable, and each of independent variable also has significance influence towards customer buying decision except place. The most significant influence comes from promotion and brand loyalty. At the end, researcher purpose not only for a better brand equity and marketing mix management, but also in order to setting better strategy for the company Keywords: Brand equity, Marketing mix, Buying decision

POSITIONING PARIWISATA SYARIAH STUDI KASUS PADA HOTEL SOFYAN SYARIAH Tamitha Intassar Husen; Nabila Hilmy Zhafira
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Associated with the new government program announced in October 2013, Sharia Tourism. This study was conducted to analyze how much the tourism industry can flourish once sharia determine appropriate marketing development for Hotel Sofyan Betawi, which became one of the pioneers of sharia tourism in Indonesia. Since 1996 Sofyan Betawi Hotel had changed the concept of conventional management into the management of sharia. Although since 1996, the company's revenue management implementations always up and said to be quite good, but until now stand, consumers of Hotel Sofyan Betawi is not yet fully know that the hotel management company under the auspices of sharia management. In addition, many consumers and communities who do not understand the meaning and essence of sharia in its application to business and management that is often misinterpreted.The preparation of the marketing plan, aims to continue the growth of existing products and develop the marketing area of sharia products provided by the company, came to the fore a clear targetKeywords: Tourism Sharia, Sharia Hotel, Business Sharia, Sharia Marketing, Marketing Plan, Environmental Analysis.

Hubungan Komitmen Afektif dan Kreatifitas Pelaku Usaha Mikro Kecil dan Menengah dalam Mempertahankan Bisnis Pasca Pandemi Nabila Hilmy Zhafira; Yusnaidi Yusnaidi; Chairiyaton Chairiyaton; Tamitha Intassar Husen
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 6, No 1 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMENE
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v6i1.5391

Pandemi yang menyerang sejak 2019 telah mengubah banyak aspek kehidupan, tidak terkecuali perekonomian masyarakat. Salah satu kategori masyarakat yang sangat terdampak ialah para pelaku Usaha Mikro Kecil dan Menengah (UMKM). Butuh banyak upaya dalam beradaptasi dan memeprtahankan kegiatan bisnis di masa pandemi, salah satu upaya ialah dengan kerap melakukan inovasi dan kreativitas. Kreativitas dapat ditingkatkan jika sumber daya manusianya memiliki komitmen, khususnya komitmen afektif. Pada penelitian ini peneliti menganalisa pengaruh komitmen afektif terhadap kreativitas para pelaku UMKM sebagai upaya mempertahanakan kegiatan bisnisnya. Menggunakan metode kuantitatif dengan kuesioner yang disebarkan pada 34 orang pelaku UMKM di Gampong Peuniti, Banda Aceh, peneliti mendapatkan hasil bahwa komitmen afektif berpengaruh positif dan signifikan terhadap kreativitas. Namun hanya sebesar 15.8% variabel kreativitas dapat dijelaskan melalui komitmen afektif. Hal ini menunjukkan bahwa masih terdapat banyak variabel lainnya yang bisa digunakan oleh peneliti selanjutnya dalam menganalisa faktor yang mempengaruhi kreativitas SDM. Kata Kunci : Komitmen Afektif, Kreativitas, UMKM

Penerapan Strategi Bisnis di Masa Pandemi Covid-19 (Studi pada UMKM Wizz Kitchen Aceh Barat) Tamitha Intassar Husen; Fitria Mandaraira
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 5, No 2 (2021): Jurnal Bisnis dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v5i2.4376

AbstractThis study was conducted to determine the business strategies implemented by Micro, Small and Medium Enterprises in dealing with the COVID-19 pandemic. The object of this research is the food industry with the trademark Wizz Kitchen which is located on Jln. Nasional Meurebo District, West Aceh Regency. The method used is a qualitative research method with a descriptive approach. From the results of the study, it is known that the use of the internet and social media as a means of marketing and supported by good quality products and services is the right business strategy to be implemented, especially in the midst of the Covid-19 pandemic, in addition to maintaining business continuity, it can also improve networks and build an image from consumers so that it can encourage business growth.Keywords : Business Strategy, Social Media, Product and Service QualityAbstrak Penelitian ini dilakukan untuk mengetahui strategi bisnis yang diterapkan oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi pandemi covid-19. Objek penelitian adalah industri makanan dengan merek dagang Wizz Kitchen yang berlokasi di Jln. Nasional Kecamatan Meurebo Kabupaten Aceh Barat. Metode yang digunakan adalah metode penelitian kualitatif dengan pendekatan deskriptif. Dari hasil penelitian diketahui bahwa pemanfaatan internet dan media sosial sebagai sarana pemasaran serta di dukung dengan kualitas produk dan pelayanan yang baik adalah strategi bisnis yang tepat untuk diterapkan terutama di tengah pandemi Covid-19, selain dapat mempertahankan kelangsungan usaha juga dapat meningkatkan jaringan serta membangun citra yang baik dari konsumen sehingga bisa mendorong pertumbuhan bisnis.

PENGARUH MOTIVASI DAN TINGKAT PENDIDIKAN TERHADAP KEPATUHAN WAJIB PAJAK DALAM MEMBAYAR PAJAK BUMI DAN BANGUNAN PEDESAAN DAN PERKOTAAN (PBB-P2) DI KECAMATAN SENEN JAKARTA PUSAT TAMITHA INTASSAR HUSEN
Akbis: Media Riset Akuntansi dan Bisnis Jurnal AKBIS Volume 2 Nomor 1 Tahun 2018
Publisher : Universitas Teuku Umar

Abstrak: Penelitian ini bertujuan untuk menguji apakah motivasi dan tingkat pendidikan terdapat pengaruh terhadap kepatuhan wajib pajak dalam membayar pajak bumi dan bangunan (PBB-P2) di Kecamatan Senen, Jakarta Pusat. Penelitian ini merupakan jenis penelitian asosiatif, populasi yang digunakan dalam penelitian ini adalah wajib pajak bumi dan bangunan terdaftar di Kecamatan Senen, Jakarta Pusat. Di dalam penelitian ini digunakan metode Purposive Sampling untuk menentukan sampel, dengan jumlah sampel sebanyak 100 sampel.Data yang digunakan dalam penelitian ini adalah data primer. Teknik yang digunakan dalam pengumpulan data primer dalam penelitian ini adalah dengan mengisi kuesioner. Hasil penelitian ini menunjukan bahwa motivasi dan tingkat pendidikan mengenai PBB-P2 sangat berpengaruh signifikan terhadap kepatuhan wajib pajak dalam membayar PBB-P2 di Kecamatan Senen, Jakarta Pusat.Kata kunci : pbb-p2, motivasi, tingkat pendidikan, kepatuhan wajib pajak

STRATEGI PEMASARAN (4P) UMKM DALAM SITUASI PANDEMIC COVID-19 DI JURONG TENGKU FAKINAH GAMPONG PEUNITI KOTA BANDA ACEH Tamitha Intassar Husen; Nabila Hilmy Zhafira; Ikhsan Ikhsan; Cut Devi Maulidasari; Ika Rahmadani
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 1 (2022): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (956.044 KB)

Indonesia was attacked by a pandemic known as Coronavirus Disease 2019 (Covid-19) in early 2020.The number of cases and those who died was so fast that the government's step was to impose LargeScale Social Restrictions (PSBB). The policy taken by the government has made various sectors of lifeshaky because people have to stay at home, study at home, make transactions at home, and evenworship at home. This has an impact on business actors, especially Micro, Small and Medium Enterprises(MSMEs). Most of the people in Jurong Teungku Fakinah Gampong Peuniti Banda Aceh City actuallyalready know that they are still implementing health and marketing protocols. However, the marketingstrategy is the main obstacle to doing marketing. To control this problem, the servant took the initiative toprovide input, advice and training materials to the community regarding the marketing strategy (4P) ofMSMEs in this Covid-19 pandemic. The method of implementing this activity is in the form of materialpresentation, video presentation, and interactive discussion. The results of this activity are expected tofoster optimism in MSME actors in managing their business in the midst of a pandemic.Keywords: Covid-19, Micro, Small and Medium Enterprises (MSMEs), Marketing Strategy (4P)

Upaya Membangun Jiwa Enterpreneurship Bagi Siswa-Siswi SMA Negeri 1 Woyla Timur Cut Devi Maulidasari; Damrus Damrus; Chairiyaton Chairiyaton; Yayuk Eko Wahyuningsih; Tamitha Intassar Husen
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 2 (2022): Jurnal Pengabdian Agro and Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.174 KB)

An entrepreneur is someone who will carry out an activity smartly and talentedly in introducing a product to consumers and is able to develop a product. It’s important to us know about the condition of the people of the State of Indonesia to this day is abundant with a wealth of natural resources, therefore, as a society with education, do not only look for work but also must be able to create jobs by means of entrepreneurship. Based on the problems or events above, there are several ways that SMA Negeri 1 Woyla Timur or the school can do to minimize or suppress the number of unemployed in Indonesia, one of which is to provide entrepreneurship education to students from an early age, so that by giving views or directions on entrepreneurship, it is expected students have a high spiritual provision of the concept of entrepreneurship. Observing the various problems mentioned above, the Community Service implementation team tried to offer a School-Based Entrepreneurship Model to Students with a case study on students of SMA Negeri 1 Woyla Timur. The result of this service activity is that based on this community service activity, it can be concluded that it is best and proper for every student to be given the ability or skill on how to open an effective and efficient entrepreneur.

OPTIMALISASI PENGELOLAAN SUMBER DAYA MANUSIA SEBAGAI PELAKU USAHA MIKRO, KECIL, DAN MENENGAH Nabila Hilmy Zhafira; Tamitha Intassar Husen; Fitria Mandaraira; Yusnaidi Yusnaidi; Yenny Ertika
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 2 (2022): Jurnal Pengabdian Agro and Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.007 KB)

Pandemi Covid-19 yang melanda dunia sejak maret 2019 sangat berdampak pada berbagai sektor dan skala usaha. Khususnya pada para pelaku usaha mikro, kecil, dan menengah. Minimnya pengetahuan mengenai lingkungan bisnis dan strategi bisnis menjadi penyebab banyaknya usaha mengalami kemunduran. Hal ini menyadarkan kita akan perlunya edukasi mengenai optimalisasi sumber daya manusia dalam pengelolaan bisnis demi menekan jumlah bisnis yang mungkin bangkrut di kemudian hari. Pertumbuhan ekonomi nasional mengalami kontraksi hingga ke titik minus 2,07 persen. Hal yang sama juga terjadi di Aceh walau sedikit lebih baik, yakni berkisar minus 0,37 persen. Oleh karena itu dibutuhkan adanya peran dari berbagai aspek terkait tanggungjawab, partisipasi, dan andil dalam penanganan dan penyelamatan bisnis di wilayah Aceh khususnya. Untuk menyukseskan hal tersebut, maka dilakukanlah kegiatan pengabdian kepada masyarakat terkait optimalisasi pengelolaan sumber daya manusia pada pelaku ushaa mikro, kecil, dan menengah di Jurong Tgk Fakinah, Banda Aceh.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search