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All Journal Warmadewa Management and Business Journal (WMBJ) Procuratio : Jurnal Ilmiah Manajemen Jurnal Bisnis Dan Kajian Strategi Manajemen Ekombis: Jurnal Fakultas Ekonomi JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah Ekonomi Terpadu
Alfian Anas
Program Studi Manajemen, Fakultas Ekonomi, Universitas Teuku Umar
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Bisnis Dan Kajian Strategi Manajemen

 1 
PENERAPAN STRATEGI MARKETING MIX TERHADAP PRODUK TEH BUTONG PADA PT PERKEBUNAN NUSANTARA IV UNIT TEH BAH BUTONG Rayatul Rehan Safitri; Alfian Anas
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 6, No 1 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMENE
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v6i1.5404

Abstract

This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butong which released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The tea produced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the study showed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company.
FAKTOR PENGHAMBAT PEMBELIAN BARANG SECARA ONLINE PADA KONSUMEN MUSLIM: STUDY PADA MAHASISWA UNIVERSITAS DI MEULABOH Alfian Anas; Mira Maulani Utami
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 5, No 2 (2021): Jurnal Bisnis dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v5i2.4277

Abstract

ABSTRACTThe success of online shopping transaction could be achieved through anticipating the obstacles in buying and selling the product online by e-commerce company. This study is a trial to explore some restrictions in online shopping process from Muslim students’ perspective in Indonesia. Qualitative data were collected using two focus group discussion with a total of 20 participants. There are two important aspects identified which may limit Muslim consumers to purchase using online shopping. The two aspects are identified as security and product category. Some suggestions are also presented in order to eliminate the barriers of online shopping. This study could be used as a base for tailoring a better e-commerce experience among Muslim consumers in Indonesia.Keywords: restriction, online shopping, Muslim consumer ABSTRAKKesuksesan dari melakukan belanja secara online dapat dilihat dari sejauhmana perusahaan e-commerce mampu mengantisipasi hambatan bagi para konsumen dalam membeli dan menjual produk secara online. Studi ini mencoba untuk mengekpolarasi hambatan-hambatan yang ada dalam berbelanja online dari sisi konsumen mahasiswa Muslim di Indonesia. Data dikumpulkan secara kualitatif menggunakan dua focus group discussion dengan jumlah partisipans sebanyak 20 orang. Ada dua aspek penting yang dapat di identifikasi yang dapat membatasi konsumen dalam menggunakan belanja online, yaitu aspek keamanan dan kategori produk. Sejumlah saran juga diberikan dalam penelitian ini untuk meminimalisir hambatan dalam melakukan belanja secara online. Penelitian ini dapat digunakan sebagai dasar untuk membantu memperbaiki pengalaman dalam berbelanja online bagi para konsumen Muslim di Indonesia.Kata Kunci: hambatan, belanja online, konsumen Muslim
Co-Authors Cut Mega Putri Ervira Julia Putri Mira Maulani Utami Mutiara Shifa Rayatul Rehan Safitri Rimal Mahdani Tio Devilishanti Ummul Zulfa