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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen
Nani Verawati
Universitas Teuku Umar
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PADA MAHASISWA SEKOLAH TINGGI ILMU MANAJEMEN INDONESIA (STIMI) - MEULABOH Chiariyaton Chairiyaton; Nani Verawati
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.196 KB) | DOI: 10.35308/jbkan.v3i1.1370

Abstract

The objective of this research was to analyze the influence of marketing mix strategy consisted of product, price, location, people, process, and tangibles on decision to choose at STIMI, Meulaboh.The research used descriptive statistical method with descriptive explanatory approach. The data were gathered by conducting interviews, questionnaires, and documentary study. The population was all students of STIMI, Meulaboh, in the academic year of 2013, and 106 of them were used as the samples. Measuring scale used interval scale and analyzed by using multiple linear regresstion. The result of equation showed that, simultaneously, the variables of product, price, location, people, process, and tangibles could influence decision to choose STIMI, Meulaboh. Partially, product had positive and direct influence on decision to choose at STIMI, Meulaboh. price had positive and direct influence on decision to choose, location had positive and direct influence on decision to choose, people had positive and direct influence on decision to choose, process had positive and direct influence on decision to choose, and tangibles had positive and direct influence on decision to choose at STIMI, Meulaboh.
Gerakan Gemar Menabung untuk Siswa Sekolah Dasar di Kecamatan Meureubo, Aceh Barat Budianto Budianto; Rina Maulina; Nani Verawati
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v4i1.3113

Abstract

This community service aims to provide elementary school students with an understanding of the importance of saving. It is also expected to contribute to educating the younger generation by saving awareness from an early age. By saving each child will learn independently and not depend on their parents. Saving habits will be better if they get encouragement and motivation from their parents. The method of implementing community service is carried out through 'socialization'. Partners in this activity are SDN Peunaga, Meureubo District, West Aceh Regency. The number of students who took part in the activities was 54 people, consisting of 11 students in Class I, 21 in Class II and 22 in Class III. This activity involved lecturers and students from the Accounting Department, University Teuku Umar. The results of this activity are expected to increase saving interest in elementary school students in Meureubo District, West Aceh Regency.
Co-Authors Budianto Budianto Chairiyaton, Chairiyaton Rina Maulina