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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Bisnis Dan Kajian Strategi Manajemen
Rahmat Rizki
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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PENGARUH SIFAT QANA’AH TERHADAP PERILAKU KONSUMTIF PADA SISWA/ (I) SMA NEGERI 3 BANDA ACEH Ika Rahmadani; Rahmat Rizki; Winda Putri Diah Restya
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 2, No 2 (2018): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.655 KB) | DOI: 10.35308/jbkan.v2i2.984

Abstract

AbstractThis study aims to determine the effect of Qana'ah trat on  consumptive behavior. The population of this research is high school students in SMA Negeri 3 Banda Aceh. The research sample amounted to 238 students. The sampling method is a cluster sampling, which is the selection of samples selected by group. The measuring instrument in this study uses the consumptive behavior scale and the Qana'ah trait scale. Data analysis used is simple linear regression analysis. The results of data analysis showed that there was a significant influence between qana'ah trait on consumptive behavior with the value (R Square) 0.218 and sig 0.000 value, meaning that the trait of qana'ah influences on consumptive behavior by 21.8%. The higher the qana'ah nature, the lower the consumptive behavior. The weaknesses in this study include, first, the item number of the both of scale are too much so that there are some subjects complaining of experiencing saturation in filling out the questionnaire. Second, the response of some subjects on this scale is not in accordance with the actual conditions, so that some subjects do not want to acknowledge what is inside them and tend to want to look good when filling the scale.Keywords: Qana'ah Trait, Consumptive Behavior
PERCEPTION TOURIST TO PROMOTION OF PADANG BEACH WEST SUMATERA PROVINCE Rahmat Rizki; Siti Sofro Sidiq
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is to know the perception tourism to promotion of Padang Beach West Sumatera Proince. This Study aim: (1) How the perception tourist to promotion of Padang Beach. This research uses quantitative method woth descriptive approach, the research subjects are tourist visitting Padang Beach,Tourism Depatement Of PadangCity. The sample used in this research is 100 people. Data collection is done by observation, questionnaire, documentation. The data analysis used in this study is based on facts found in the field through the results of questionnaires, and with conclusions. Based on the results of research that has been done, the perception of tourist to the promotion of Padang Beach West Sumatera Province influenced by various promotions, such as advertising promotion, public relations promotion, mouth of mouth promotion, sales promotion. The conclusion of the most dominant promotion in the perception tourist to the promotion Padang Beach of West Sumatera Province is the promotion of advertisingand the most dominant indicator is the promotion of public relations in the form of holding events. Keywords: Perception, Tourist, Promotion
Co-Authors Ika Rahmadani Siti Sofro Sidiq Winda Putri Diah Restya, Winda Putri