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All Journal Idea Nursing Journal JABE (Journal of Applied Business and Economic) Business Management Journal Program Studi Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan SUMUR ( Jurnal Sosial Humaniora) Inspirasi: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Ilmu Pendidikan

Budi Satria

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Author-ID : 2753978

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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IMPLEMENTASI STRATEGI CRM DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN PADA PENGUSAHA RETAIL BAHAN BANGUNAN (Studi kasus : Setu, Bekasi) Budi Satria
JABE (Journal of Applied Business and Economic) Vol 1, No 3 (2015): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Pesatnya pembangunan perumahan belakangan terus menggairahkan minat pengusaha retail bahan bangunan untuk menggarap peluang bisnis tersebut. Untuk tetap bertahan dan berkembang, selain strategi harga dengan memperkecil profit yang didapat agar dappat bersaing dengan pengusaha retail bahan bangunan yang lain, menjual produk lebih banyak dari pesaing, perusahaan juga harus melakukan strategi manajemen hubungan dengan konsumen (Customer Relationship Management) yang merupakan kolaburasi antara strategi marketing, komunikasi dan sistem informasi. Dengan metode deskriptif dan data yang didapat dari konsumen dan pengusaha retail bahan bangunan di Setu Bekasi, didapatkan hasil bahwa implementasi strategi CRM dalam menjalankan bisnis khususnya bisnis retail bahan banguanan dengan tingkat persaingan yang cukup ketat merupakan hal yang mutlak untuk digunakan. Kemudahan dalam mencari informasi bagi konsumen sangat mendukung keberlanjutan bisnis. Hanya saja kenyataanya masih ada beberapa pengusaha retail bahan bangunan Setu Bekasi yang belum sepenuhnya mengimplementasikan strategi CRM tersebut. Oleh sebab itu edukasi dan penginformasi tentang pentingnya pelaksanaan CRM perlu disebar luaskan.

MENGUKUR KINERJA ADMINISTRASI KARYAWAN DIVISI PLANT, AKUNTING DAN FINANCE, SERTA MARKETING PADA PT X, JAWA BARAT DENGAN MODEL PENDEKATAN INTERNAL BENCHMARKING Budi Satria; Achiruddin Achiruddin
JABE (Journal of Applied Business and Economic) Vol 2, No 2 (2015): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

This study wanted to reveal that human resources is a source of competitive advantage and the key elements that are important for success in competing to achieve the goal. Therefore, the management of human resources for the organizations that are important to the public service. Human resources are part of management. Which is an element of management in which there are workers in the company. Humans are always active and dominant in every activity of the organization, because people become planners, perpetrators and determines the realization of organizational goals. The method used is a survey method, the research took samples from a population and using questionnaires as the primary means of collecting data. Variables to be explained is the performance division of plant administration employees; accounting and finance; and marketing at PT. X, West Java with a model of internal benchmarking approach. Based on the research results can be seen that; 1) formal education possessed by employees is still low enough to need a special program to increase pendididkan formal, 2) Evenness skills are needed so that each division can be run optimally and can cooperate well, so the company needs to increase training for employees, 3 ) on Marketing Division achievement of the goals pretty good / high, one faktonya is because the payroll system at the Division markeing that inevitably mentimulasi employees to achieve the target that has been determined. So in this regard, it is necessary to go back and reexamined managed payroll system more effective in order to improve the performance and productivity of employees.

Co-Authors Achiruddin Achiruddin Andreas Wisensius Azrha Azhiva Faris Augus Tirtana Hadrizal Idaul Hasanah Muhammad Irham Prasojo Tulus Sukreni Untari, Dhian Tyas Zimanda Herko Netri

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Journal : JABE (Journal of Applied Business and Economic)