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All Journal International Journal of Social Science and Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Tulus Sukreni
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of Customer Perception Value on Customer Satisfaction on Consumers of Religious Tour Packages in Bekasi-West Java; Purchase Intention as an Intervening Variable Untari, Dhian Tyas; Khasanah, Fata Nidaul; Timorora Sandha Perdhana; Tulus Sukreni; Basuki Antariksa; Yanuar Farida Wismayanti
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.68148

Abstract

In the tour and travel business, creating, improving, and maintaining customer satisfaction is very important considering the increasingly fierce competition. One dimension that affects customer satisfaction is Customer Perceived Value, where companies strive to provide better value than competitors. This study aims to analyze the effect of Customer Perceived Value on Customer Satisfaction with Purchase Intention as an Intervening variable in religious tour package consumers in Bekasi. This study involved 300 tourists who had enjoyed religious tour packages provided by 10 Bekasi-based religious tour package providers, with 30 respondents per religious tour package operator. The data obtained from the results of questionnaires distributed to respondents were then analyzed using statistical methods. Statistical testing on the path analysis model was carried out using the Partial Least Square (PLS) method. The results showed that Customer Perceived Value has a positive and significant influence on Customer Satisfaction. In addition, Customer Perceived Value also has a positive and significant influence on Purchase Intention. This finding shows the importance of Customer Perceived Value in creating customer satisfaction and increasing purchase intent in the context of religious tourism packages in Bekasi. The implications of this research can provide guidance for religious tour package providers in increasing customer satisfaction and obtaining higher purchase intentions.
Keluarga Digital Cerdas: Kolaborasi Orang Tua dan Sekolah dalam Literasi Digital Anak Untari, Dhian Tyas; Budi Satria; Prasojo; Fata Nidaul Khasanah; Tulus Sukreni
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1587

Abstract

Perkembangan pesat teknologi informasi dan komunikasi (TIK) menempatkan literasi digital sebagai kompetensi esensial, khususnya bagi anak-anak yang tumbuh di era digital. Mereka dihadapkan pada potensi positif teknologi sekaligus risiko seperti hoaks, perundungan siber, dan kecanduan gawai. Mengingat urgensi ini, program pengabdian masyarakat "Keluarga Digital Cerdas: Kolaborasi Orang Tua dan Sekolah dalam Literasi Digital Anak" dilaksanakan di SD di Bekasi. Program ini bertujuan meningkatkan pemahaman dan keterampilan literasi digital pada orang tua dan siswa SD secara sinergis, menciptakan ekosistem digital yang aman dan edukatif. Metode pelaksanaan meliputi lokakarya interaktif untuk orang tua dan sesi edukasi kreatif untuk siswa, dengan melibatkan partisipasi aktif dari kedua belah pihak. Hasil evaluasi menggunakan pre-test dan post-test menunjukkan peningkatan pemahaman literasi digital yang signifikan pada orang tua (25%) dan siswa (30%). Selain itu, program ini berhasil menumbuhkan komunikasi yang lebih terbuka antara keluarga dan sekolah terkait isu digital. Meskipun ada tantangan seperti ketersediaan waktu orang tua, program ini menunjukkan potensi besar dalam membentuk perilaku digital yang lebih bijak dan bertanggung jawab. Rekomendasi meliputi keberlanjutan program melalui integrasi kurikulum dan pengembangan platform kolaborasi.
Co-Authors Basuki Antariksa Budi Satria Fata Nidaul Khasanah Idaul Hasanah Prasojo Timorora Sandha Perdhana Untari, Dhian Tyas Yanuar Farida Wismayanti