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All Journal Jurnal Ekonomi : Journal of Economic Ilmiah Manajemen Bisnis Jurnal Ilmiah Widya Jurnal Pengabdian Masyarakat AbdiMas DEVOSI Media Riset Bisnis & Manajemen
Adiati Hardjanti
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peran Interaction, Physical Environment dan Result Quality Terhadap Purchase Intention dan Word Of Mouth Hardjanti, Adiati
Ilmiah Manajemen Bisnis vol. 11 no. 1 Mei 2011
Publisher : Ilmiah Manajemen Bisnis

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Abstract

PENGARUH DIMENSI ENDORSER CREDIBILITY DAN BRAND CREDIBILITY TERHADAP DIMENSI CONSUMER-BASED BRAND EQUITY Hardjanti, Adiati; Siswanto, Hari
Jurnal Ilmiah Widya Vol 2 No 3 (2014)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.98 KB)

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In a competitive marketing environment, company will generally make efforts to promote a product or service produced, to draw the attention of customers and creating a positive association so that prospective customers can be affected, always remember and compelled to try and in the end decided to purchase products offered. Advertising is the most frequently used media (especially consumer products) to communicate with consumers. The purpose of this study was to: (1) examine the positif influence of celebrity dimensions endorsement towards brand credibility, (2) examine the positif influence of endorser credibility dimensions and brand credibility toward consumer-based brand equity dimensions. The research design used in this study is hypothesis testing. This research used purposive sampling technique and overall of hypotheses tested by structural equation modeling using Amos 7.0 program. Data collected by distributing questionnaires to 150 respondents who have used and have seen advertisements Clear Men shampoo. It is concluded that (1) Dimensions Endorser Credibility positive effect on Brand Credibility (2) Some dimensions of Endorser Credibility positive effect on the dimensions of Consumer-Based Brand Equity, (3) Brand Credibility positive effect on the dimensions cosumer Based Brand Equity.
Pengaruh Customer Service Quality, Customer Perceived Value, Customer Satisfaction, Customer Trust Dan Switching Barriers Terhadap Customer Retention. Hardjanti, Adiati; Amalia, Dinna
Jurnal Ekonomi : Journal of Economic Vol 5, No 1 (2014): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v5i1.1042

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh customer service quality, customer perceived value, customer satisfaction, customer trust dan switching barriers terhadap customer retention. Rancangan penelitian yang digunakan dalam penelitian ini adalah pengujian hipotesis (testing hypotesis). Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dan keseluruhan hipotesis diuji dengan metode structural equation modeling yang menggunakan Amos 7.0. Data dalam penelitian ini diperoleh dengan menyebarkan kuesioner kepada 206 responden, yaitu para konsumen yang telah berlangganan internet melalui provider internet Speedy atau Fastnet. Hasil penelitian menunjukkan ada beberapa variabel yang tidak mendukung hipotesis, yaitu customer trust tidak berpengaruh positif terhadap customer retention. Untuk penelitian selanjutnya sebaiknya dapat menambah jumlah variabel dan responden.Kata kunci: customer service quality,  customer perceived value, customer satisfaction 
PELATIHAN MEMBUAT PERENCANAAN USAHA YANG BAIK SEBAGAI UPAYA PENINGKATAN KEMAMPUAN PENGELOLAAN USAHA Hardjanti, Adiati; Purnami Kusumasari, R.A. Hera; -, Charlie
DEVOSI Vol 2 No 2 (2021): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v2i2.3006

Abstract

Community Service Activities were carried out in Tegal Alur Village, Kalideres District, West Jakarta. The problem faced by partners is the lack of training that can open up profitable business opportunities for them. The implementation method is carried out starting with a site survey, followed by training and ending with activity analysis. The Lean Canvas planning method is used to get to the heart of the idea, putting all the information on one page, helping to define the main information needed, without unnecessary details. As a result of this training activity, housewives, Family Welfare Development mother (PKK), youth organizations and Micro, Small and Medium Enterprises (UMKM) in Tegal Alur Village, West Jakarta, can start a business by taking action step by step, so that their efforts can generate profits as expected. It can be concluded that this training is beneficial for the community and increases the desire to become entrepreneurs.
Peran Interaction, Physical Environment dan Result Quality Terhadap Purchase Intention dan Word Of Mouth Adiati Hardjanti
Ilmiah Manajemen Bisnis vol. 11 no. 1 Mei 2011
Publisher : Ilmiah Manajemen Bisnis

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Abstract

PENGARUH BRAND COMPETENCE, CREDIBILITY DAN SATISFACTION TERHADAP WORD OF MOUTH BEHAVIOR MELALUI TRUST Adiati Hardjanti
Media Riset Bisnis & Manajemen Vol. 9 No. 3 (2009): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (962.044 KB) | DOI: 10.25105/mrbm.v9i3.1085

Abstract

The purpose of this study is to examine whether there are exists the influence Brand Competence, Brand Credibility and Brand Satisfaction towards Corporate Brand Trust will influence of Purchase Intention and WOM Behavior.Data collected by distributing questionnaires to 120 respondents who used Nokia handphone product. This research used purposive sampling technique and overall of hypotheses tested by structural equation modeling using Amos 7.0 program.The result showed some variables not support for hypotheses, which is Brand Competence and Satisfaction has positive effect to brand trust. Corporate Brand Trust has positive effect to Current Purchase Intention. Brand credibility has negative effect to brand trust and brand trust has negative effect to purchase intention for product innovation. Corporate Brand Trust has negative effect to WOM Behavior. Corporate Brand Trust has positive effect but not significant to Intention for Product Innovation and Current Purchase Intention.Keywords : Brand competence, Brand credibility, Brand Satisfaction, Corporate brand trust, Purchase intention, Word of mouth
Pemilihan Segmen Pasar Sasaran dan Bauran Pemasaran yang Tepat di Sekolah Kewirausahaan Bina Amanah Cordova Tangerang Rahayu, Fatik; Hardjanti, Adiati; Sukmanto, Adi; Yusran, Fadhel Audia; Wijanarko, Khansa Fara; Gunarto, Gunarto
Jurnal Pengabdian Masyarakat AbdiMas Vol 9, No 01 (2022): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v9i01.5766

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman dan ketrampilan tentang bagaimana strategi memilih segmen pasar sasaran yang menarik dan menguntungkan serta bauran pemasaran yang tepat untuk segmen pasar sasaran tersebut. Pemahaman terhadap strategi ini sangat penting sebagai langkah awal pemasaran yang berhasil kedepannya. Lingkup kegiatan ini adalah siswa Sekolah Tinggi Kewirausahaan Cordova Tangerang yang Sebagian sudah menjadi pelaku usaha berjumlah jumlah 25 orang. Kegiatan PKM dilakukan dengan metode pendidikan, pelatihan dan diskusi/konsultasi.  Pelaksanaan penyampaian materi diikuti latihan memecahkan kasus dan dilanjutkan dengan diskusi maupun konsultasi masalah yang dihadapi peserta sebagai pelaku bisnis kecil dianggap tepat karena sesuai dengan karakteristik peserta PKM. Hasil PKM menunjukkan adanya perbedaan yang cukup signifikan dalam tingkat pengetahuan, pemahaman dan ketrampilan peserta berkaitan dengan konsep yang diajarkan. Sehingga dapat disimpulkan bahwa kegiatan terlaksana dengan efektif karena berhasil meningkatkan pengetahuan, pemahaman dan ketrampilan peserta tentang konsep segmentation, targeting dan marketing mix untuk segmen yang dipilih sebagai sasaran. Kata kunci :  Segmentation, Targeting, Marketing Mix
Co-Authors -, Charlie Dinna Amalia Fatik Rahayu Gunarto Gunarto Hari Siswanto Purnami Kusumasari, R.A. Hera Sukmanto, Adi Wijanarko, Khansa Fara Yusran, Fadhel Audia