Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pakarena International Journal of Visual and Performing Arts
Damar Tri Afrianto
Institut Teknologi Telkom Purwokerto
Arts Humanities Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The dramaturgy of gambang semarang art company (GSAC) a strategy towards tourism art Damar Tri Afrianto; Putut Bayu Santiko
International Journal of Visual and Performing Arts Vol 3, No 1 (2021)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v3i1.369

Abstract

This research answers how the dramaturgical innovation of the Gambang Semarang Art Company (GSAC) performance is to go to tourism. The main objective is to explain GSAC's strategy in dealing with the tourism industry through dramaturgical innovation. This study uses a qualitative interpretive research method. Data were obtained through interviews and performance observations. The results showed that the Dadung Kepuntir story GSAC performance-inspired innovation and brought out new creativity. In addition, it gave rise to a form of presentation to enrich the repertoire of Gambang Semarang performances. The GSAC community is fully aware of the need for the arts for tourism. This can be seen from the approach to the show, which uses an aesthetic approach to commercialism. The aesthetics of commercialism is stated as the principles of managing the art forms of Gambang Semarang performed by the Gambang Semarang Art Company based on the attractiveness, fascination, and provocation of the attention of the mass audience of Gambang Semarang
RHETORIC OF MASCULINE SIGNS IN ADVERTISMENT “LUCKY STRIKE SEEING THINGS DIFFERENTLY” 2017 Damar Tri Afrianto; Galih Putra Pamungkas
JURNAL PAKARENA Vol 6, No 1 (2021): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v6i1.19696

Abstract

The connotative advertising of advertising is certainly not sufficient to be interpreted conventionally, because each type of advertisement has its own character. Ads that try to convey implicit messages and communication about identity politics with rhetorical variants appear in the 2017 “Lucky Strike Seeing Things Differently” ad. it displays the daily routine rhetoric of a grown man with quite sublimative cinematic visuals. Today's rhetoric routine is very dominant with the practice of masculinity. The selected visual signs have an awareness of the masculinity of adult men, so that the audience is carried away by the practices of masculinity that are uniquely presented with daily relativity. The presentation of the sign of masculinity is important for research to reveal how the rhetoric of the sign in the advertisement “Lucky Strike Seeing Things Differently”. This research method uses Charles Sander Pierce's semiotic method which is related to the representative, object, and interpretant. The results of this analysis provide an understanding that this advertisement also tries to shape the perception of masculinity through the daily routine of men who become advertisements. The sign of masculinity is also directed at the physique inherent in the advertising model in the form of a tall, stocky, and long-haired posture.
Co-Authors Galih Putra Pamungkas Putut Bayu Santiko