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Estetika Logo Magelang Kota Sejuta Bunga Galih Putra Pamungkas; Ahmad Adib Masruri; Titis Srimuda Pitana
DeKaVe Vol 11, No 1 (2018): Jurnal DeKaVe Vol.11 No.1 2018
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1023.654 KB) | DOI: 10.24821/dkv.v11i1.2484

Abstract

Tinjauan Poster Pencegahan Virus Corona-19 Guna Meningkatkan Kesadaran Masyarakat Terhadap Pandemi Global Galih Putra Pamungkas; Arsita Pinandita
TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Vol 8, No 1 (2021): Januari - April
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v8i1.19870

Abstract

Indonesia started the war to deal with the Corona Virus pandemic (Covid 19 Virus) which has begun to enter its territory. A survey conducted by Facebook shows that with the entry of the Corona Virus (Covid 19 Virus) in Indonesia, almost 80% of respondents from Indonesia are afraid of contracting the Corona Virus (Covid 19 Virus), of course this is based on the absence of a vaccine to overcome the Corona Virus ( Covid 19) worldwide. In addition, there is concern that this virus will have a negative impact on various sectors, especially the economic sector. Various ways and movements to fight the virus and give positive spirit were carried out by the community. One of them is through posters. But unfortunately, there are also many posters that contain hoax information, this has resulted in public distrust of the information in the postersDeparting from the above, the authors intend to design an educational poster for the prevention of the Corona-19 virus as an effort to increase the awareness of the Indonesian people towards the global pandemic. This poster will become a national movement with credibility that can be justified.
RHETORIC OF MASCULINE SIGNS IN ADVERTISMENT “LUCKY STRIKE SEEING THINGS DIFFERENTLY” 2017 Damar Tri Afrianto; Galih Putra Pamungkas
JURNAL PAKARENA Vol 6, No 1 (2021): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v6i1.19696

Abstract

The connotative advertising of advertising is certainly not sufficient to be interpreted conventionally, because each type of advertisement has its own character. Ads that try to convey implicit messages and communication about identity politics with rhetorical variants appear in the 2017 “Lucky Strike Seeing Things Differently” ad. it displays the daily routine rhetoric of a grown man with quite sublimative cinematic visuals. Today's rhetoric routine is very dominant with the practice of masculinity. The selected visual signs have an awareness of the masculinity of adult men, so that the audience is carried away by the practices of masculinity that are uniquely presented with daily relativity. The presentation of the sign of masculinity is important for research to reveal how the rhetoric of the sign in the advertisement “Lucky Strike Seeing Things Differently”. This research method uses Charles Sander Pierce's semiotic method which is related to the representative, object, and interpretant. The results of this analysis provide an understanding that this advertisement also tries to shape the perception of masculinity through the daily routine of men who become advertisements. The sign of masculinity is also directed at the physique inherent in the advertising model in the form of a tall, stocky, and long-haired posture.
Tinjauan Desain Propaganda Tolak RUU KUHP Dengan Gaya Meme Di Instagram Arsita Pinandita; Galih Putra Pamungkas
TUTURRUPA Vol 2, No 2: Februari 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/tr.v2i2.2666

Abstract

Media sosial telah menjadi medium perubahan sosial dalam masyarakat. Dengan bahasa desain komuniaksi visual ia bisa menjangkau beragam bentuk komunikasi informasi. Selain menjadi ruang bebas dalam berkomunikasi, internet telah menjadi kekuatan baru serta dianggap sebagai alat demokrasi dalam menyampaikan pendapat. Pembentukan persepsi publik dalam media sosial kini tidak hanya sebagai hipotesis dan itu bisa terjadi dimana saja, karena world wide web adalah entitas tanpa batas.Dalam hal menyampaikan aspirasi atau gagasan, media sosial telah mengambil peran yang signifikan. Aspirasi atau gagasan dengan bentuk propaganda cukup lazim ditemukan dalam media sosial. Propaganda di media sosial juga ikut andil dalam polemik di Indonesia tentang rencana revisi RUU KUHP. Namun meski baru akan digulirkan telah terjadi penolakan yang luar biasa dari masyarakat. Penolakan ini merupakan kekecewaan masyarakat yang menganggap beberapa rancangan undang-undang di nilai kontroversial.Kekecewaan terhadap rencana revisi RUU KUHP oleh anak muda disampaikan di media sosial dengan propaganda gaya visual meme (baca:mim). Propaganda dengan gaya visual meme disampaikan dengan pendekatan parodi, humor, namun tetap mengandung unsur kritis. Citra meme yang selama ini seringkali dianggap sebagai gaya visual humor dan menghibur terkadang juga mengandung ironi yang mendalam.
DISKURSUS KEARIFAN LOKAL UNTUK PENGEMBANGAN CITY BRANDING MAGELANG KOTA SEJUTA BUNGA Galih Putra Pamungkas; Achmad Sultoni
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.625

Abstract

This research is a discourse to streamline the development of the city branding concept of Magelang City of One Million Flowers by exploring the potential of local wisdom owned by the City of Magelang. Currently, the City of Magelang has the slogan "Magelang City of a Million Flowers". This idea is based on the history of the colonial era which at that time was the City of Magelang better known as Tuin Van Java (Garden City / Park of Java). However, on the one hand, the application of the concept has not yet run optimally. The contributing factor is the incompatibility of the concept with the fact that there is potential and the formation of an image that is not running optimally. According to the potential and the facts of the existing situation, the City of Magelang has great potential by developing the concept as a Heritage City (a city of cultural heritage) which is then followed by the concept of sustainable communication strategies that lead to heritage matters and of course according to aesthetic rules. The Magelang City Government has another choice, which is to continue the Magelang City One Million Flower program, but with the support of visual concepts that utilize all parts of the city to create a communication process by providing direct experience to consumers, namely by utilizing artifacts in the City of Magelang. Artifacts that are part of the culture of the community and have been imprinted in the memory of the community are enhanced with original flower decorations, especially the types of flowers typical of the City of Magelang and its surroundings.
Archipelago's Strategy in the Authentic Culinary Banyumas Video Clip (Visual and Cultural Aesthetic Analysis) Ferdinanda Ferdinanda; Galih Putra Pamungkas; Riri Irma Suryani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3732

Abstract

The existence of traditional culinary is now starting to be difficult to find in the community, including traditional culinary Banyumas, which has a variety of traditional cuisine, including Gethuk Goreng, Lanting, Nopia, Soto Sokaraja, Jenang Jaket or Wajik Klethik, Kraca, Mendoan Banyumas, Jalabiya, Intil, Badeg, Soft and a variety of other traditional foods and drinks. As a generation that is close to technology and information, culinary producers must of course focus on the younger generation segment as their target. This is also supported by the presence of social media which facilitates the distribution of information to target consumers. The video clip titled Banyumas Authentic Culinary (BAC) is a 2-minute video circulating on social media Instagram. This clip was first published in mid-September 2021, and was able to attract more than 20,000 viewers within 3 days of being published. BAC focuses more on visualizing details of several traditional Banyumas culinary specialties. The BAC video will be analyzed descriptively in dark and light colors, contrast guides, rhythm guides, creativity theory, aesthetic form theory, and cultural integration.
Sosialisasi KPU Kabupaten Banyumas bagi 100 Desa Kabupaten Banyumas dengan Memanfaatkan Sinematografi dan Poster Aditya Wijayanto; Galih Putra Pamungkas; Robert Hendra Yudianto
Jurnal Pengabdian Masyarakat - PIMAS Vol 1 No 4 (2022): November
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v1i4.865

Abstract

Partisipasi masyarakat dalam Pemilihan Umum (Pemilu) merupakan variabel penting dalam menjamin kelancaran keberlangsungan Pemilu sebab selain menjadi jaminan inklusivitas hasil Pemilu, hal ini merupakan perwujudan dari demokrasi di Indonesia. Namun partisipasi masyarakat tidak luput dari campur tangan kinerja pihak penyelenggara Pemilu itu sendiri. Dalam hal ini, pihak tersebut adalah Komisi Pemilihan Umum (KPU). KPU sebagai penyelenggara Pemilu memiliki peran strategis dalam sosialisasi dan penyebaran informasi seputar Pemilu kepada khalayak umum. Sehingga penting untuk KPU memiliki strategi yang sesuai dalam sosialisasi dan penyebaran informasi. Di zaman yang serba teknologi, KPU memiliki lebih banyak opsi yang dapat mencapai lebih banyak audiens dengan metode yang lebih efektif dan efisien dan tentunya lebih murah dibandingkan metode konvensional. Lewat proses identifikasi dan penyelesaian masalah, tim PKM dan KPU Kabupaten Banyumas bekerjasama untuk memanfaatkan teknologi sinematografi dan poster dalam proses sosialisasi Pemilu ke 100 desa di Kabupaten Banyumas. Dari kerjasama ini dihasilkanlah sebuah video promosi yang dapat disaksikan di kanal YouTube resmi KPU Kabupaten Banyumas dan videotron alun-alun kota Purwokerto. Harapannya setelah melewati serangkaian kegiatan ini, terjadi peningkatan yang signifikan dalam angka partisipan Pemilu 2024 dan bertambahnya wawasan SDM KPU Kabupaten Banyumas dalam pemanfaatan media digital untuk sosialisasi dan penyampaian informasi lewat konten-konten menarik.
Sinergi Kualitas Ruang dan Manusia dalam Mengembangkan Potensi UMKM di Wilayah Banyumas Melalui Creative Placemaking Tenia Wahyuningrum; Galih Putra Pamungkas; Gilang Ramadhan
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 3 No 1 (2023): Januari 2023
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v3i1.887

Abstract

Creative placemaking merupakan kombinasi seni dan budaya dalam pengoptimalan lahan dan pembangunan ekonomi. Upaya yang dilakukan untuk peningkatan ekonomi berkelanjutan dan pengembangan kawasan Kota Lama Kabupaten Banyumas, maka dibentuklah satu aktivitas creative placemaking yang dinamakan Peken Banyumasan. Kegiatan pengabdian secara umum dilaksanakan dengan metode planning, design dan evaluation. Hasil tahapan planning dilakukan dengan observasi awal dilakukan melalui pengamatan objek, menemukan gagasan yang akan dikembangkan. Hasil tahapan design merupakan rancangan tempat, peserta, baik tenant dari Usaha Mikro Kecil Menengah (UMKM) lokal maupun insan seni. Hasil tahapan evaluation melalui hasil analisis kuesioner menunjukkan bahwa kepuasan pengunjung sebesar 81% atau dapat dikatakan sangat baik. Persentase indeks kepuasan terbesar ada pada luas lahan dan kenyamanan parkir, serta keramahan panitia dan penyelenggara acara. Sedangkan indeks kepuasan terendah yaitu kemudahan dalam mendapatkan informasi. Pengembangan ke depan, kegiatan creative placemaking akan menyasar variasi jenis produk dan pertunjukan seni, serta meningkatkan kriteria-kriteria yang masih dianggap rendah, dengan melakukan perbaikan strategi dalam penyebaran informasi
Needs Assessment in Quality Improvement Management in Vocational Education (Case Study in Southwest Sumba, Indonesia) Achmad Zaki Yamani; Aiza Yudha Pratama; Ade Yanyan Ramdhani; Galih Putra Pamungkas
Journal Of Resource Management, Economics And Business Vol. 1 No. 1 (2022): Journal Of Resource Management, Economics And Business
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1260.217 KB) | DOI: 10.58468/remics.v1i1.12

Abstract

Purpose: The existing vocational education resources in Southwest Sumba do not yet have the appropriate quality, both from the aspect of collaboration to the output produced, in terms of graduates from related vocational education. Therefore, an approach related to needs assessment is needed to obtain input related to the quality development of vocational education from all stakeholders involved. Research Methodology: To provide improvement suggestions to enhance the quality of vocational education, this study conducted a needs assessment which was carried out using desk reviews, focus group discussions, interviews, and field observations and involved various stakeholders come from regulators, implementers, and vocational education graduates’ users. Results: Based on the needs assessment that has been conducted, four main problems were found, including the number of irrelevant vocational education institutions with the needs, a limited number of local industries as graduates' users, less government commitment as a regulator, and less quality of graduated. Several solutions can be applied, such as creating a partnership forum with industries, enabling the internship opportunity, developing a skill development center, and implementing a teaching factory at existing vocational education. Limitations: In this study, the involved stakeholders in the assessment tend to be incomplete, where students' perspectives as a product of vocational education cannot be accommodated and concluded properly. Contribution: This research hopefully can be a reference in quality improvement management, especially in vocational education, and beneficial for vocational education development and, in a broad sense, education.
Peningkatan Pengelolaan Promosi UMKM di Banyumas dalam Pameran Kesenian Budaya Peken Banyumasan Galih Putra Pamungkas; Gilang Ramadhan; Aditya Wijayanto
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.216

Abstract

Kreativitas sangat diperlukan dalam pengembangan bisnis UMKM saat ini guna membantu proses pengembangan UMKM kreatif agar lebih bersemangat dalam menciptakan inovasi di masa pandemi ini sehingga akan membantu pertumbuhan ekonomi agar UMKM dapat bertahan. Inovasi bisa berupa menghasilkan produk berkualitas dengan biaya rendah dan teknik penjualan sederhana namun efektif. UMKM merupakan salah satu pilar penting perekonomian Provinsi Jawa Tengah, khususnya Kabupaten Banyumas. Oleh karena itu, diperlukan upaya untuk memfasilitasi UMKM dengan berbagai macam cara promosi yang kreatif dan inovatif untuk mempertahankan keberlangsungan usaha. Salah satu cara promosi tersebut adalah lewat partisipasi dalam pameran UMKM. Banyaknya bangunan bersejarah menjadikan Kecamatan Banyumas lokasi yang cocok untuk pelaksanaan pameran UMKM sebagai ruang insan kreatif untuk mengeksplorasi ide, berkarya dan berjejaring. Maka dari itu, sesuai dengan IKU kelima dimana hasil kerja dosen digunakan oleh masyarakat, hasil riset yang dilakukan sebaiknya memberikan manfaat besar bagi masyarakat sekitar. Target luaran PKMS ini adalah seminar nasional pengabdian masyarakat, jurnal nasional pengabdian masyarakat, media massa, video kegiatan, HKI, dan peningkatan pemberdayaan mitra. PKMS ini diharapkan bisa menghasilkan inovasi dan kreasi yang dapat meningkatkan omset para pelaku usaha UMKM secara kontinu dan tetap menjadi solusi bagi mitra UMKM di tahun – tahun akan datang..