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All Journal Jurnal Dimensi RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Burhanudin AY
Universitas Islam Batik Surakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi Umi Latifah; Burhanudin AY; Istiqomah Istiqomah
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 3 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.095 KB) | DOI: 10.47467/reslaj.v4i3.816

Abstract

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it
Analisis Price Discount, In Store Display dan Store Atmoshphere terhadap Keputusan Impulse Buying pada Gramedia Solo Square di Era New Normal Sylvia Anindita Oktaviana; Burhanudin AY; Fithri Setya Marwati
JURNAL DIMENSI Vol 10, No 2 (2021): JURNAL DIMENSI (JULI 2021)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v10i2.2919

Abstract

Saat ini, beberapa perusahaan melakukan adaptasi untuk menghadapi new normal demi mengembalikan eksistensinya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Price Discount, In Store Display dan Store Atmosphere terhadap keputusan Impulse Buying pada Gramedia Solo Square di Era New Normal. Jenis penelitian ini adalah deskriptif kuantitatif. Penelitian dilakukan dengan menyebarkan kuisioner kepada 100 responden yang melakukan pembelian di Gramedia Solo Square dengan pengambilan sampel menggunakan metode accidental sampling. Teknik analisis yang digunakan yaitu analisis regresi linier berganda menggunakan program SPSS Versi 15. Hasil penelitian ini menunjukan bahwa variabel Price Discount, In Store Display dan Store Atmosphere berpengaruh secara simultan. Secara parsial, Price Discount dan Store Atmosphere berpengaruh terhadap Impulse Buying. Sedangkan In Store Display tidak berpengaruh terhadap keputusan Impulse Buying pada Gramedia Solo Square di Era New Normal.
Co-Authors Fithri Setya Marwati Istiqomah Istiqomah Sylvia Anindita Oktaviana Umi Latifah