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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Mustati' Uliyah
Upn “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences

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Faktor-Faktor Bauran Pemasaran yang Mempengaruhi Loyalitas Pelanggan Berdasarkan Aspek-Aspeknya Mustati' Uliyah; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1159.431 KB) | DOI: 10.47467/reslaj.v4i4.1087

Abstract

This study aims to determine the effect of product, price, promotion, distribution, people, process, and physical evidence on customer loyalty, either partially and simultaneously. The population in this study are GoFood customers in Gresik who are limited by certain criteria. The sample used in this study was 100 respondents using a non-probability sampling technique with a purposive sampling approach. Collecting data in this study using a questionnaire via google form. The data testing methods used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, and F Test. Based on the results of the study, it can be seen that the results of this study indicate that the variables of Price, Promotion, Distribution, Process, Physical Evidence partially have a significant effect on Customer Loyalty. Product and Person variables partially have no significant effect on Customer Loyalty. Then the variables of Product, Price, Promotion, Distribution, People, Process, and Physical Evidence simultaneously have a significant effect on customer loyalty.
Co-Authors Lisa Sulistyawati