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All Journal Edukasi: Jurnal Pendidikan dan Pengajaran Holistics Journal
Moehamad Ridhwan
Politeknik Negeri Sriwijaya
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Impact of English on Products Branding in a Non-Speaking English Area: Customers’ Perception Sri Gustiani; Moehamad Ridhwan; Yusri Yusri
Edukasi Vol. 9, No. 1, June 2022
Publisher : State Islamic University of Raden Fatah Palembang, South Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ejpp.v9i1.10499

Abstract

This study detailed the impacts of English on products branding from customers’ point of view. It was limited in food, electronics, and garment as the three most traded products in Palembang city as one of the five biggest trading cities in Indonesia. Using a qualitative method with individual and focus group interviews for data collecting techniques, there were 15 participants involved in individual interviews and 30 participants in a focus group interview. Due to physical restrictions during the Covid-19 pandemic era, the interviews were conducted online with semi-structured interview questions. The collected data were analysed using thematic analysis to unveil customers’ perception in the terms of popularity, purchasing interest, sales and revenue, business competition, curiosity, vocabulary, a symbol of modernity, and prestige toward products with English branding. It was revealed that the use of English on product branding highly impacted popularity, business competition, buyers’ curiosity, vocabulary, and the symbol of modernity of the users of the object products. Interestingly, electronics products were not affected by the use of English branding on purchasing interest, sales and revenue, and prestige, whereas food and garment products were. The English branding impacted the prestige of the customers only for garment products. Therefore, it is recommendable that certain products make use of English labelling for better recognition and acceptability in public.
STUDENTS’ VIOLENCE AGAINST TEACHERS FROM THE PERSPECTIVE OF EDUCATIONAL PSYCHOLOGY AND TEACHERS’ PROFESSIONALISM Moehamad Ridhwan
HOLISTICS Vol. 8 No. 15 (2016): HOLISTICS VOLUME 8, NUMBER 15 JUNE 2016
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Teachers are not expected to become only teachers. They must also be able to play their roles as educators. Here all challenges may come their way in establishing their career in which they are obliged to build their students’ character. To present the materials before the class may be quite a challange, but to make noble successful men out of the students is even more challenging. This task may be faced with violence from the students whose motivation of study is on the verge of being corrupted. This paper discusses in particular students’ psychological violence against teachers and how educational psychology comes in rescue to put the feather back on the teachers’ cap and maintain their professionalism.
BETTER SENTENCE BUILDING SKILLS THROUGH COLLOCATIONS: A WAY TO NATURALIZATION OF ENGLISH SPEECH Moehamad Ridhwan; Welly Ardiansyah; Koryati -
HOLISTICS Vol. 9 No. 17 (2017): Vol 9, No.17 (2017): HOLISTICS VOLUME 9, NUMBER 17 JUNE 2017
Publisher : Politeknik Negeri Sriwijaya

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Abstract

A language requires some certain ways of putting their words together to get some ideas across. These words have some relationship and bond that may escape the attentions of some EFL learners who rely merely upon grammatical skills and vocabulary to build sentences. It is true that grammatical structure connects all the words together to convey the meaning, but there is more to it than meet the eyes when ‘naturalness’ is also our concern. At times, the influence of one’s mother tongue over one’s diction in a foreign language is responsible for the production of unnatural expressions in that foreign language. Once this problem comes to surface, a better look at word pairing-habit in that foreign language should be a priority in which case collocations are the stars on the stage, worthy of our most attention.
THE CORRELATION BETWEEN STUDENTS’ ENGLISH LEARNING HABITS AND THEIR TOEIC INSTITUTIONAL TEST SCORES IN STATE POLYTECHNIC OF SRIWIJAYA Zakaria -; Munaja Rahma; Moehamad Ridhwan; Eriza -
HOLISTICS Vol. 9 No. 18 (2017): Vol 9, No.18 (2017): HOLISTICS VOLUME 9, NUMBER 18 DECEMBER 2017
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study was aimed at discovering if the students’ learning habits had a significant correlation as well as gave a significant influence to their TOEIC instituional test scores. One hundred students of State Polytechnic of Sriwijaya, comprising accounting department students, electrical department students and civil engineering students took part as the samples. To estimate the correlation between the variables, a quantitative research method including a Pearson Product-Moment Correlation was used. The result showed that the correlation between students’ learning habits and their TOEIC institutional scores was – ,093 with the significant level of 0.355 which meant no significant correlation and thus, no influence. As for the mean score of the students’ TOEIC test, it reached the number of 329 with the maximum score of 810 and the minimum 165. The students learning habits were found to be on the positive side and showed the indications of their having established good habits in learning English. Some information about TOEIC as well as the ways to getting good scores in TOEIC test were presented. In addition, the qualitative explanations for the results of the research including the implications of the findings were also provided and discussed in this study
STUDENTS’ PERCEPTIONS OF FINAL REPORT ADVISORY SERVICES IN ENGLISH DEPARTMENT OF STATE POLYTECHNIC OF SRIWIJAYA Moehamad Ridhwan; Zakaria Zakaria; Eriza Eriza; Munaja Rahma
HOLISTICS Vol. 10 No. 20 (2018): HOLISTICS JOURNAL HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study was aimed at finding out the students’ perceptions of final report advisory services in English Department of State polytechnic of Sriwijaya. This would expectedly give insights on how well the tasks of providing services in terms of assisting students with their final report writing had been performed. Questionnaires were self-made, and therefore the validity and reliability test were conducted in which 19 students were involved. The results of this piloting project were analyzed by using the Pearson Product Moment Coefficient. To get the data, 77 students were requested to fill out the questionnaires. Through the use of statistic desriptive analysis, the data were processed and then described in words and numbers. The conclusion was that the lecturers of The English Department had performed their task porperly in providing final report advisory services to their students.
Co-Authors Eriza - Eriza Eriza Koryati - munaja rahma Solly Aryza Sri Gustiani Welly Ardiansyah Yusri Yusri Zakaria - Zakaria Zakaria