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All Journal Language and Education Journal Holistics Journal
Atika Puspasari
Universitas Bina Darma
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : Language and Education Journal

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Translation techniques in the video subtitles of Knorr (Royco) advertising “ The flavor of home” Atika Puspasari
Language and Education Journal Vol 7 No 1 (2022): Language and Education Journal
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52237/lej.v7i1.342

Abstract

Even though nowadays technological developments have contributed a lot to the ease of translation, problems in translation will always be encountered due to differences between the source language and the target language. This article aims at identifying techniques of translations used in a Youtube ad. In analyzing the data, the writer applied a content analysis method with a qualitative approach. The findings show that there are 8 categories of translation techniques namely literal translation, transposition, modulation, amplification, established equivalence, generalization, linguistic compression, and adaptation with modulation as the most common translation technique used.
Co-Authors Komala Dwi Syaputri Rosmaidar - -