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TEACHING METACOGNITIVE STRATEGIES TO IMPROVE STUDENTS’ LISTENING PROFICIENCY Nian Masna Evawati; Zulkifli Zulkifli; Koryati Koryati
HOLISTICS Vol. 10 No. 20 (2018): HOLISTICS JOURNAL HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The article had a focus to examine the effectiveness of metacognitive strategies in teaching listening using video media towards the listening proficiency of students in order to overcome the actual obstacles of listening in the class. The participants of the research were the fourth semester students of Chemical Engineering State Polytechnic of Sriwijaya. This study was quantitative research. The data collection techniques were taking scores of pretest and posttest done by the students and the data analysis technique was using t-test. The results presented that metacognitive strategies was effective in teaching listening to improve the listening proficiency of students and it indicated a sufficiently great difference of listening proficiency between experiment and control groups.
Strategies For Writing Local Cuisine Promotional Videos: A Case Study Of Rumah Makan Pindang Kurnia Palembang Dewi Elisabeth Siregar; Mutia Nasution; Nian Masna Evawati; Koryati Koryati; Aulia Akbar; M.Ghaza Tri Putra
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3912

Abstract

Culinary tourism plays a vital role in the contemporary tourism industry by showcasing cultural identity through local cuisine. This study develops a bilingual video script (Indonesian–English) to promote Rumah Makan Pindang Kurnia in Palembang, a restaurant famous for authentic pindang dishes. The aim was to design an informative and persuasive promotional tool that enhances visibility of traditional food and supports the preservation of Palembang’s culinary heritage. The research applied a qualitative Research and Development (R&D) model adapted from Plomp (1997). Data collection, conducted from May to August 2025, involved literature review, observation, and interviews with the restaurant owner. The study followed several stages: initial investigation, script design, draft writing, expert validation, revision, and finalization. Validation was carried out by specialists in Indonesian and English scriptwriting, focusing on narrative clarity, linguistic accuracy, and promotional impact. The final product is a bilingual script structured according to Jakacaping’s rhetorical framework—hook, introduction, body, and closing. The script emphasizes the uniqueness of Pindang Kurnia’s recipes, its family legacy, the Ogan Komering Ulu flavor, and dining experiences enriched with traditional vegetables and sambal. Expert feedback confirmed that persuasive language and storytelling strategies effectively increased the script’s appeal for digital promotion. In conclusion, this research demonstrates the potential of bilingual promotional scripts to strengthen digital marketing of local cuisine. By integrating rhetorical strategies, cultural values, and social media platforms, culinary businesses can expand their reach and attract broader audiences. The findings provide practical insights for culinary tourism development and contribute to the promotion of Indonesian culinary heritage.