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PELATIHAN PENGEMBANGAN USAHA DAN PENGELOLAAN KEUANGAN BAGI UMKM DI RUSUNAWA MUARA BARU Herlin Hidayat; Ari Setiyaningrum; Loh Wenny Setiawati; Yussi Ramawati
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

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Abstract

Masyarakat di Rusunawa Muara Baru menghadapi masalah yang kompleks dalam hidup sehari-hari, khususnya masalah yang terkait dengan cara meningkatkan ekonomi keluarga. Selama ini, masyarakat hanya mengandalkan pendapatan dari usaha kecil yang dijalankannya. Permasalahan yang terjadi adalah pengelolaan usaha yang menjadi tumpuan ekonomi keluarga tersebut masih kurang memerhatikan potensi pengembangan dan tidak dikelola secara berkelanjutan. Tujuan pengabdian kepada masyarakat ini adalah memberikan solusi atas permasalahan yang dihadapi masyarakat melalui kegiatan pelatihan yang diharapkan dapat meningkatkan pengetahuan dan pemahaman masyarakat mengenai pengelolaan usaha yang berkelanjutan. Metode kegiatan dilakukan dalam bentuk pelatihan pengembangan usaha yang berkelanjutan dan pelatihan tata kelola keuangan keluarga kepada enam belas pelaku usaha mikro dan kecil di Rusunawa Muara Baru, Pluit, Jakarta Utara. Pelatihan pengembangan usaha yang berkelanjutan dilaksanakan pada 27 Maret 2018, sedangkan pelatihan tata kelola keuangan keluarga dilaksanakan pada 28 Maret 2018. Hasil kegiatan ini adalah pengetahuan dan pemahaman peserta mengenai pengembangan usaha yang berkelanjutan dan tata kelola keuangan keluarga meningkat sehingga peserta dapat mengelola usaha dengan lebih baik dan berkelanjutan.
SERVICE QUALITY DAN KEPUASAN KONSUMEN: STUDI EMPIRIS DAN IMPLIKASINYA PADA TOKO ONLINE Ari Setiyaningrum; Herlin Hidayat
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The purpose of this study is to analyze the effects of service qualitydimensions namely tangible, reliability, responsiveness, assurance, and empathy onconsumer satisfaction in the context of online shop. The primary data collection wasconducted by survey method through distributing the questionnaries to 117 consumers.Nonprobability sampling method with snowball sampling technique be used in thisstudy to recruit the respondents. By using the structural equation modelling withAMOS statistical software, this study indicated that empathy dimension was identifiedas the main determinant of consumer satisfaction toward online shop, while tangible,reliability, and responsiveness dimensions was not influenced consumer satisfactiontoward online shop. This study also indicated that assurance dimension has a negativeeffect on consumer satisfaction toward online shop.Keywords: service quality, empathy, consumer satisfaction, online shopAbstrak: Penelitian ini bertujuan untuk menganalisis pengaruh dimensi-dimensiservice quality yang mencakup tangible, reliability, responsiveness, assurance, danempathy pada kepuasan konsumen dalam konteks toko online. Pengumpulan dataprimer dalam penelitian ini dilakukan dengan metode survei melalui pendistribusiankuesioner pada 117 konsumen. Metode penarikan sampel yang digunakan adalahnonprobability sampling dengan teknik snowball sampling. Dengan menggunakanmodel persamaan struktural dengan software statistik AMOS, penelitian inimenemukan bahwa dimensi empathy merupakan dimensi service quality yang menjadideterminan utama dari kepuasan konsumen terhadap toko online, sedangkan dimensitangible, reliability, dan responsiveness ditemukan tidak memengaruhi kepuasankonsumen terhadap toko online. Penelitian ini juga menemukan bahwa dimensiassurance berpengaruh negatif pada kepuasan konsumen terhadap toko online.Kata Kunci: service quality, empathy, kepuasan konsumen, toko online
ANALISIS FAKTOR BRAND PERSONALITY MITSUBISHI OUTLANDER SPORT Denny Raynaldi Dachlan; Herlin Hidayat
Prosiding Working Papers Series In Management Vol 9 (2017)
Publisher : Prosiding Working Papers Series In Management

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Abstract

The product of four-wheel vehicles in the market during this period is very much in number. Similarly, with various features offered by each manufacturer. Without asserting the differentiating value of a brand, of course, consumers will have difficulty to recognize a product. This difficulty will make it easier for consumers to move to other products. One way to explain the difference of a product is to know the brand personality of a product. This study aims to determine the factors that explain the brand personality of Mitsubishi Outlander Sport vehicles.This research uses factor analysis method to find brand personality from Mitsubishi Outlander Sport vehicle. Data collection method used in this study is clustered random sampling by spreading the questionnaire.The result of the research of the Mitsubishi Outlander Sport brand personality factor is 8 new factors that describe the brand personality of the Mitsubishi Outlander Sport vehicle. New factors generated in this study are smart and success, rational, online, imaginative and up-to-date, upperclass, outdoorsy, charming, and tough. Keywords: Factor analysis method
Studi Kualitatif Dampak Kebijakan Moneter terhadap Perilaku Konsumen di Kota Semarang Erlitawati Kaharuddin; Muh Fajrul; Alexader Nova Vernando; Herlin Hidayat
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7095

Abstract

This study primarily aims to analyze in depth how monetary policy, specifically the increase in Bank Indonesia's benchmark interest rate, affects household consumption behavior and financial adaptation strategies in Semarang City. The research is motivated by the aggressive monetary tightening policy (150 bps interest rate hike during the 2022–2024 period) which impacted purchasing power in a medium-sized city characterized by high household consumption and diverse financial literacy. Employing a qualitative phenomenological design, data were collected through in-depth interviews with 15 informants from various socio-economic backgrounds, complemented by limited observation and secondary documentation. Thematic analysis, assisted by NVivo 12 software, was conducted to identify patterns of perception, consumption adjustment, and financial responses. The main findings identify four themes: (1) low policy understanding and reactive perceptions among low-income individuals, (2) a significant decline in non-essential and credit-financed durable goods consumption, (3) adaptation strategies such as budget tightening, diversification of digital side income, and a shift in preference toward local/discounted products. A crucial finding highlights behavioral asymmetry based on income: high-income groups respond rationally by increasing deposits and adjusting investments, while low-income groups rely on short-term consumer financing like paylater and make essential expenditure trade-offs. Financial literacy is demonstrated to be a moderating factor, serving as a "rational filter" against monetary pressure. This study provides a comprehensive micro-behavioral perspective, concluding that the effectiveness of monetary policy transmission is highly dependent on financial literacy and has a significant asymmetric impact on vulnerable groups, thus necessitating more inclusive policy communication.
From Entrepreneurship to Performance: A Capability Chain Perspective in Culinary SMEs Devi Angrahini Anni Lembana; Christina Juliana; Herlin Hidayat
Jurnal Manajemen Vol. 30 No. 1 (2026): February 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i1.3717

Abstract

This study investigates the determinants of business performance in the culinary SME sector by developing an integrated capability chain model. The research addresses the challenge of enhancing performance through the interplay of entrepreneurship, human resource quality, networking capability, and management accounting systems, while evaluating sustainability reporting as a potential moderator. Utilizing a quantitative approach, data were gathered from 94 culinary SMEs in the Greater Jakarta area via convenience sampling and analyzed using Partial Least Squares (PLS). Findings reveal a significant sequential pathway where entrepreneurship bolsters HR quality, subsequently driving networking capability and the adoption of management accounting systems to enhance performance. Conversely, sustainability reporting directly impacts performance but not able to moderates the accounting-performance link, suggesting that internal capability development, rather than formal reporting, remains the primary driver of SME success.