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All Journal IQTISHODUNA Jurnal Keuangan dan Perbankan El Dinar Jurnal Ekonomi Modernisasi I-Finance Journal Jurnal Dimensi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ecogen Jurnal Ekonomi Efektif CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Indonesian Journal of Islamic Economics and Finance Journal of Islamic Economics Lariba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances In Social Humanities Research RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Irmayanti Hasan
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : El Dinar

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PENGARUH BRAND IMAGE TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN JASA PERBANKAN PADA PT. BANK SYARIAH MANDIRI CABANG MALANG Hasan, Irmayanti; Firmansyah, Fani
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 2, No 1 (2014): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v2i1.2962

Abstract

Abstract Brand awareness is the basic dimensions of brand equity. Brand awareness shows two levels of awareness; that is familiar to the brand (brand recognition) and is able to recall the brand (brand recall). Brand image is a type of association that arises in the minds of consumers when considering a particular brand. Brand image (brand image) is one of the components that affect customer loyalty. Competitive companies use brand image to attract consumer attention and loyalty bind. The population in this study is the city of Malang Islamic banking customers. The method of sampling is non-probability sampling technique by purposive sampling. The sampling method aims to obtain samples reprsentatif according to specified criteria. The results of this study are variable brand image consisting of image bank, the customer's image, the image of banking products, simultaneously have a significant effect on customer loyalty in the use of banking services and banking product image variable partial effect. This indicates that the majority of customers choose PT. Bank Syariah Mandiri Branch Malang because the image of banking products from PT. Bank Syariah Mandiri Branch Malang.
PENGUKURAN KEPUASAN NASABAH TERHADAP IMPLEMENTASI SYARIAH MARKETING PADA PT. BANK SYARIAH MANDIRI CABANG MALANG Hasan, Irmayanti
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 5, No 1 (2017): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.369 KB) | DOI: 10.18860/ed.v5i1.5234

Abstract

Competition is increasingly competitive in the development of Islamic bank in Indonesia and policy enforcement office channeling makes the atmosphere seizure of shari'ah loyalists consumers increasingly viscous. The phenomenon of this competition requires marketers to constantly innovate marketing strategies. One step to achieve this is through the implementation of sharia marketing.The approach used in this study is a survey approach and type of research is quantitative. This study used 16 items, then the sample is 80 customers.The results of this study are customers already feel very satisfied with the services of employees of PT. Bank Syariah Mandiri Malang Branch, but the performance of employees of PT. Bank Syariah Mandiri Malang Branch must still be improved. There are several strategies to increase customer satisfaction, there are some things that should be emphasized and some are already well do not need to be prioritized, but still need to be considered by PT. Bank Syariah Mandiri Malang Branch.
Co-Authors Abdillah, Moh. Rizky Adam Taufiqurrahman Afdhilah Rahmah Rini Ahmad Ramapanji Panatagama Aini, Adinda Putri Nur Aisyah Nur Rahmadina Alam, Albiena Fatwa Anisa Amaliani Annisa Jati Utami Cahyaningrum, Ditasari Dila Meita Maulidasari Faiz daroini Fani Firmansyah Kharisma Yussitha Kholilah Kholilah Lailatul Farida Laili, Silvia Nur Misbahul Munir Nisa, Haliza Chafifatun Nur Rahmawati Pratopo, Gentur Putri, Fatkhiyyah Ramadhanti Kurnia Rifki Warri Zain Riski Rusmia Saputri, Mardini Indah Slamet . Sofi Adawiyah Sofi Adawiyah Wahyudi, Teguh Agus Yayuk Sri Rahayu Ziadatun Ni'mah Zuhrotun Nisa