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All Journal IQTISHODUNA El Dinar Jurnal Ekonomi Modernisasi Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) MABIS: Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Golden Ratio of Marketing and Applied Psychology of Business Wadiah : Jurnal Perbankan Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA

Fani Firmansyah

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Author-ID : 266506

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH BRAND IMAGE TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN JASA PERBANKAN PADA PT. BANK SYARIAH MANDIRI CABANG MALANG Hasan, Irmayanti; Firmansyah, Fani
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 2, No 1 (2014): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v2i1.2962

Abstract Brand awareness is the basic dimensions of brand equity. Brand awareness shows two levels of awareness; that is familiar to the brand (brand recognition) and is able to recall the brand (brand recall). Brand image is a type of association that arises in the minds of consumers when considering a particular brand. Brand image (brand image) is one of the components that affect customer loyalty. Competitive companies use brand image to attract consumer attention and loyalty bind. The population in this study is the city of Malang Islamic banking customers. The method of sampling is non-probability sampling technique by purposive sampling. The sampling method aims to obtain samples reprsentatif according to specified criteria. The results of this study are variable brand image consisting of image bank, the customer's image, the image of banking products, simultaneously have a significant effect on customer loyalty in the use of banking services and banking product image variable partial effect. This indicates that the majority of customers choose PT. Bank Syariah Mandiri Branch Malang because the image of banking products from PT. Bank Syariah Mandiri Branch Malang.

APLIKASI STRATEGI PRODUK, HARGA DAN PROMOSI PADA DEPOSITO BATARA IB DI PT BANK TABUNGAN NEGARA (PERSERO) KANTOR CABANG SYARIAH (KCS) MALANG Firmansyah, Fani; Luthfiana, Anisa
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 1, No 01 (2013): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Third party funds in banking sector is a capital to carry out its business activities. Deposito Batara iB is one of the third party funds mudharabah mutlaqah. PT Bank Tabungan Negara (Persero) KCS Malang managed to get an increase in deposits to raise Batara iB in the last two years. In order to increase the fund, PT Bank Tabungan Negara (Persero) KCS Malang provide product strategy, pricing and promotions on Deposito Batara iB. This research was conducted using qualitative methods with the descriptive approach and the data collection techniques through interviews and documentation. Primary data obtained through interviews and documentation. Secondary data obtained from the object of research website. Data analysis using qualitative data analysis. Product strategy by creating a logo, motto and packaging in the form of features and services. Pricing strategy given PT Bank Tabungan Negara (Persero) KCS Malang by providing profit sharing ratio deposits, special provision (nisbah), does not apply administrative fees and penalty in their transactions. To introduce a Deposito Batara iB to customers, PT Bank Tabungan Negara (Persero) KCS Malang promote activities through various media. Use of advertising media, through personal selling, sales promotion and publicity. Keywords: strategi produk, harga dan promosi

ANALISIS NON PERFORMING LOAN DAN PENERAPAN RESTRUKTURISASI KREDIT PADA PERBANKAN SYARIAH DALAM KAITANNYA DENGAN PENGEMBANGAN EKONOMI SYARIAH DI KOTA MALANG (Study Kasus pada Perbankan Syariah dan Pedagang Kecil di Kota Malang) Firmansyah, Fani; Widiati, Putri Kurnia
IQTISHODUNA IQTISHODUNA (VOL 10, NO 2.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

This study analyzed the value of Non Performing Loan and credit restruction of Syariah Bankingand the relation ship with Syariah Economic growth on Malang., because credit have an important position onIndonesian Syariah Economics.Population of this research are Indonesian Syariah Banking and Small Enterpriseon Indonesia from 2007â€“2013 with Non Performing Loan and interview method to analyzed. To get the goodcondition of credit for small enterprise on Syariah Banking, all of the component must have a good relationship,comitment to having trust from investor or Syariah Banking. Syariah Banking must introduce acreditrestrukturization to take a part of smal enterprise growth.

Religiusitas, lingkungan dan pembelian green product pada konsumen generasi Z Firmansyah, Fani; Purnamasari, Puji Endah; Djakfar, Muhammad
IQTISHODUNA IQTISHODUNA (VOL.15, No.1, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

The formation of consumer attitudes will shape a person's intention to do or not, and that intention will influence the formation of consumer behavior. The purpose of this study is to fill the gap with previous research by investigating the role of religiosity, an essential part of a person's belief system, in the relationship between environmental variables and the intention to purchase green products / environmentally friendly products. Questionnaire or pre-test testing was carried out by distributing questionnaires to students of State Universities in Malang in more significant numbers to obtain primary data. The method of analysis in research is the method of Moderated Regression Analysis (MRA). The results of the study indicate that religiosity is related to spiritual values that influence one's actions in making decisions. Religiosity is very important in one's life. So that generation Z who has a high level of religiosity will think of the environment for the actions they do during the purchase activity. Thus generation Z will choose environmentally friendly products (green products) so that the surrounding environment is safe and avoid environmental damage.

PERSONAL SELLING DALAM PERSPEKTIF ISLAM Firmansyah, Fani
IQTISHODUNA IQTISHODUNA (VOL 8, NO 1
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Currently the business world faces a new era of competition is very tight.For example in the trade industry, the strictness of a competition requirescompanies to be more active in promoting its products. By applying the strategy or the right marketing methods, business must be better prepared to deal with that era. Moreover in this era of globalization, appears a new phenomenon of global consumer (global consumers), as a result the company must improve competitiveness to maintain the continuity of their business through various improvements, both in terms of pricing, promotion, product quality, distribution, sales and service strategies . Represent improvements that must be done by a company, in terms of personal selling islami is a method appropriate promotional strategies to achieve corporate objectives in the face of this globalization era. In making a purchase, one will go through several stages of the buying decision process consisting of problem recognition, information search, alternative evaluation, purchase decision and behavior after purchase. With personal selling have direct effects that arise in face-to-face meetings between sellers and buyers, where there is communication of the necessary factors to influence the decision to purchase or use of psychological factors in order to persuade and to give courage to the time of purchase decisions with the goal of keeping the sales transaction

ANALISIS SWOT DALAM PENENTUAN STRATEGI PEMASARAN PRODUK PEMBIAYAAN PADA PT. PANIN BANK SYARIAH, TBK. KANTOR CABANG MALANG Firmansyah, Fani; Abdilah, Kotijah Fadilah
Jurnal Ekonomi Modernisasi Vol. 10 No. 2 (2014): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Tujuan dari penelitian ini PT Panin Bank Syariah, Tbk. (PBS) perlu menetapkan strategi-strategi yang tepat agar kehadirannya dapat memperoleh respon positif dari masyarakat dan produk serta jasa yang ditawarkan sesuai dengan kebutuhan dan keinginan masyarakat. Penelitian ini akan dilakukan di PT. Panin Bank Syariah, Tbk. Kantor Cabang Malang yang terletak di Jl Mgr Sugiopranoto No 7 kota Malang Provinsi Jawa Timur. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Dari hasil matriks SWOT dapat diambil beberapa strategi yang sesuai dengan keadaan PT Panin Bank Syariah, Tbk. Kantor Cabang Malang bedasarkan beberapa hal yaitu : Segmentasi, Targeting, Positioning, Marketing Mix. Berdasarkan penelitian yang telah dilakukan oleh peneliti, maka kesimpulan dari hasil penelitian ini yaitu: (a) Strategi pemasaran khususnya pemasaran produk pembiayaan yangditerapkan oleh PT. Panin Bank Syariah, Tbk. Kantor Cabang Malang meliputi beberapa strategi, yakni strategi jemput bola, referal, membangun jaringan, memberikan servise excellent, dan memberikan fasilitas yang memuaskan untuk meningkatkan kepercayaan dan kepuasan nasabah, sehingga nasabah yang ada tidak akan lari dari bank. (b) Hasil analisis SWOT menyebutkan bahwa PT. Panin Bank Syariah, Tbk. Kantor Cabang Malang sudah bisa bersaing di pasar persaingan yang kompetitif yang ada di wilayah Malang. Â

The effect of product diversity and service quality on loyalty with customer satisfaction as an intervening variable (Study of Toko Pertanian Subur, Pace Nganjuk District) Nasikhak, Niamin Nurin; Firmansyah, Fani
Journal of Management and Business Vol 20, No 1 (2021): MARCH 2021
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v20i1.424

Customer orientation is one of the solutions to overcome competition between businesses in this era. As many similar businesses have emerged, generating customer loyalty is one of the company’s strategies to compete and increase the sales of products. The objective of this study is to determine the effect of product diversity and quality of service on loyalty in terms of customer satisfaction. The quantitative approach is chosen in this study to obtain the expected results, while the path analysis test and the classical assumption test are used as the analysis model. The data source referred to in this study is the result of a questionnaire in the form of respondents’ responses. The population in this study were all customers of the “Toko Pertanian Subur”. A total of 98 respondents were taken as the sample which was determined by purposive sampling technique. After conducting the research, it is found that product diversity and service quality had a positive effect directly on customer loyalty with a significance level of less than alpha (0.050). The product diversity variable also does not have a mediating effect on loyalty when viewed from customer satisfaction. In addition, there is no mediating effect between service quality variables on loyalty in terms of customer satisfaction.

THE EFFECT OF PROMOTION AND PRODUCT QUALITY ON MEMBER DECISIONS USING MUDHARABAH PRODUCTS WITH INTEREST AS INTERVENING VARIABLES Saputra, Rifqi Dzakwan; Firmansyah, Fani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3274

This study aims to analyze the influence of promotion and product quality on members' decisions to use mudharabah products with interest as an intervening variable for members of the Baitul Maal wa Tamwil Sarana Entrepreneurial Muslim Malang. This study uses quantitative research methods using secondary data in the form of questionnaires. The technique used to determine the sample in this study is the technique of simple random sampling, with a sample of 80 members of the Baitul Maal wa Tamwil Muslim Entrepreneur Facility Malang. The data analysis tool in this study uses the software SmartPLS. Promotion, product quality, and interest influence the decisions of members of the Baitul Maal wa Tamwil Sarana Entrepreneurial Muslim Malang in using mudharabah products. 75.2% of the decision variables are influenced by promotions, product quality, and interest, while the remaining 27.5% are influenced by other variables. Promotion and product quality also influence the interest of the Baitul Maal wa Tamwil Facility of Malang Muslim Entrepreneurs in using mudharabah products. 58.5% of the interest variable is influenced by promotion and product quality, while the remaining 41.5% is influenced by other variables. Interest is also able to mediate the relationship between promotions and decisions, then interest is also able to mediate the relationship between product quality and the decisions of members of the Baitul Maal wa Tamwil Sarana Entrepreneurial Muslim Malang in using mudharabah products. The contribution of this research is to know how the influence of promotion and product quality owned by Baitul Maal wa Tamwil Malang Muslim Entrepreneur Facility in attracting its members.

Pengaruh Kualitas Pelayanan, Harga, Word of Mouth Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Mirandasari, Nur Maya; Firmansyah, Fani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5370

Gerbangkertosusila merupakan aglomerasi kota megapolitan di Jawa Timur yang berpusat di Surabaya. Kawasan Gerbangkertosusila (Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo dan Lamongan) merupakan wilayah strategis dan bagus untuk pertumbuhan ekonomi. Sehingga pertumbuhan penduduk dan kenaikan jumlah kendaraan terus meningkat. Hal ini menyebabkan kemacetan dan aktivitas ekonomi maupun sehari-hari terganggu. Oleh karena itu, Dinas Perhubungan Provinsi Jawa Timur meluncurkan Transportasi Umum Bus Transjatim. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh kualitas pelayanan, harga, word of mouth terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada jasa transportasi umum Bus Transjatim Koridor I. Data yang digunakan adalah data primer dan data sekunder, dengan jenis penelitian yang digunakan adalah kuantitatif. Sampel penelitian adalah 152 orang yang merupakan yaitu penumpang Bus Transjatim Koridor I (Gresik-Surabaya-Sidoarjo). Teknik analisis yang digunakan untuk menguji hipotesis yaitu SEM PLS dengan menggunakan software SmartPLS 3.2.9. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan, harga, word of mouth dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. Kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas melalui kepuasan pelanggan. Harga dan word of mouth berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.

Analisis Keputusan Menabung pada Mahasiswa UIN Malang yang Menjadi Nasabah di Bank Syariah Indonesia dipengaruhi oleh Promosi dan Lingkungan dengan Minat Menabung sebagai Variabel Moderasi Pratama, Naufan Adani; Firmansyah, Fani
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6488

Bahasa Indonesia: Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan lingkungan terhadap keputusan menabung pada mahasiswa UIN Malang yang menjadi nasabah di Bank Syariah Indonesia dengan minat menabung sebagai variabel moderasi. Penelitian ini menggunakan penelitian kuantitatif menggunakan data berbentuk angka dan dianalisis dengan SmartPLS 4.0. Populasi dan sampel penelitian adalah mahasiswa UIN Malang yang menjadi nasabah di Bank Syariah Indonesia berjumlah 100 mahasiswa yang telah mengisi kuesioner penelitian . Hasilnya membuktikan bahwa promosi berpengaruh positif terhadap keputusan menabung mahasiswa UIN Malang di Bank Syariah Indonesia, lingkungan berpengaruh positif terhadap keputusan menabung mahasiswa UIN Malang di Bank Syariah Indonesia, minat menabung tidak memperkuat pengaruh promosi terhadap keputusan menabung mahasiswa UIN Malang, dan minat menabung tidak memperkuat pengaruh lingkungan terhadap keputusan menabung mahasiswa UIN Malang. Bahasa Inggris: The purpose of this study was to determine the effect of promotion and environment on saving decisions on UIN Malang students who become customers at Bank Syariah Indonesia with saving interest as a moderating variable. This research uses quantitative research using numerical data and analyzed with SmartPLS 4.0. The population and research sample are UIN Malang students who are customers at Bank Syariah Indonesia, totaling 100 students who have filled out the research questionnaire. The results prove that promotion has a positive effect on the saving decisions of UIN Malang students at Bank Syariah Indonesia, the environment has a positive effect on the saving decisions of UIN Malang students at Bank Syariah Indonesia, saving interest does not strengthen the influence of promotion on the saving decisions of UIN Malang students, and saving interest does not strengthen the influence of the environment on the saving decisions of UIN Malang students.

Co-Authors Abdilah, Kotijah Fadilah Al Satria, Muhammad Idris Amelia, Adinda Rizqy Anisa Luthfiana Asnawi, H. Nur Devi, Aninda Waskita Faiz, Mochamad Wildan Irmayanti Hasan Janan, Akhmad Syifa’ul Kusnadi, Ali Mirandasari, Nur Maya Muhammad Djakfar Nadia, Fitria Ilma Najatul Muti, Tria Nasikhak, Niamin Nurin Nasrulloh, Ahmad Ferry Pratama, Naufan Adani Puji Endah Purnamasari Putri Kurnia Widiati Qudratullah, Muhammad Qori Rahmawati, Bella Ayu Refila Aulina, Refila Saputra, Rifqi Dzakwan sifak, mukhammad

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