Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL RISET BISNIS DAN MANAJEMEN
Youlanda Hasan
Program Magister Manajemen Unsrat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas, Harga, Citra Merek, Kelompok Rujukan Terhadap Keputusan Konsumen Membeli Terios Hasan, Youlanda
JURNAL RISET BISNIS DAN MANAJEMEN Vol 1, No 2 (2013): Jurnal Riset Bisnis dan Manajemen vol 1 No 2 2013
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manado city is one of cities in Indonesia that grows rapidly and has good economic growth that business people to introduce their products target it. One company that introduce its products is Daihatsu Terios. Daihatsu Terios is an SUV car production. The objective of this research is to analyze the influence of product quality, price competitiveness, brand image, and reference group on consumer purchase decision of Daihatsu Terios car in Manado. Based on partial analysis, it shows that product quality, price, brand image, and reference group influence consumer purchase decision of Daihatsu Terios car in Manado. It means, according to consumers, product quality, price competitiveness, brand image, and reference group are considered important when purchase Daihatsu Terios car. Based on simultaneous analysis, product quality, price, brand image, and reference group influence consumer purchase decision of Daihatsu Terios car in Manado
Co-Authors