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Pengaruh Kualitas, Harga, Citra Merek, Kelompok Rujukan Terhadap Keputusan Konsumen Membeli Terios Hasan, Youlanda
JURNAL RISET BISNIS DAN MANAJEMEN Vol 1, No 2 (2013): Jurnal Riset Bisnis dan Manajemen vol 1 No 2 2013
Publisher : Universitas Sam Ratulangi

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Abstract

Manado city is one of cities in Indonesia that grows rapidly and has good economic growth that business people to introduce their products target it. One company that introduce its products is Daihatsu Terios. Daihatsu Terios is an SUV car production. The objective of this research is to analyze the influence of product quality, price competitiveness, brand image, and reference group on consumer purchase decision of Daihatsu Terios car in Manado. Based on partial analysis, it shows that product quality, price, brand image, and reference group influence consumer purchase decision of Daihatsu Terios car in Manado. It means, according to consumers, product quality, price competitiveness, brand image, and reference group are considered important when purchase Daihatsu Terios car. Based on simultaneous analysis, product quality, price, brand image, and reference group influence consumer purchase decision of Daihatsu Terios car in Manado
Comparative Study of Mosque and Church Construction Management in Majority-Minority Religious Communities: Cases from Manado and Gorontalo Jan, Radlyah Hasan; Hasan, Youlanda; Figueiredo, António José Pereira; Kirin, Arwansyah bin
Kawanua International Journal of Multicultural Studies Vol 5 No 2 (2024)
Publisher : State Islamic Institute of Manado (IAIN) Manado, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/kijms.v5i2.1251

Abstract

Religious diversity in Indonesia presents unique challenges in managing houses of worship construction, particularly in areas where religious groups constitute a minority. This study investigates the management of mosque construction in Manado, a predominantly Christian city, and church construction in Gorontalo, a predominantly Muslim city. Using a qualitative approach, data were collected through interviews with key informants including mosque and church committee leaders, religious leaders, and local government officials, as well as through direct observation and documentation analysis. The findings revealed five critical elements in worship house construction management: planning processes, funding sources, organizational structure, implementation strategies, and evaluation mechanisms. The study found that while both cities maintain religious tolerance, management approaches differ significantly between majority and minority contexts. In Manado, mosque construction faced challenges primarily in financial management and internal organizational conflicts, while in Gorontalo, church construction encountered regulatory hurdles despite facing fewer social obstacles. These findings have important implications for religious policy development and interfaith relations in pluralistic societies, suggesting the need for more structured management approaches in worship house construction that consider both technical and socio-religious factors.