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All Journal SURYA AGRITAMA - Fakultas Pertanian Jurnal Pertanian Agros Jurnal Vokasi Jurnal Agroristek Agri Wiralodra Surya Agritama: Jurnal Ilmu Pertanian dan Peternakan Jurnal Ekonomi dan Bisnis Islam (JEBI) paradigma agribisnis PASAI : Jurnal Pengabdian kepada Masyarakat paradigma agribisnis
Salehawati, Nurul
Universitas Nahdlatul Ulama Yogyakarta
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Agri Wiralodra

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Strategi Pengembangan Pembibitan Hortikultura (Studi Kasus di “Kampung Benih Hortikultura” Bedono, Karangduwur Kabupaten Purworejo) Hakim, Lukman; Salehawati, Nurul
Agri Wiralodra Vol. 17 No. 1 (2025): Potensi Pengembangan Usaha Tani dan Pemasaran
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v17i1.103

Abstract

Abstrak Kampung Benih Hortikultura merupakan Desa Hortikultura pertama di Indonesia yang diresmikan dengan tujuan memenuhi kebutuhan nasional akan benih buah serta agar nantinya tidak bergantung dengan buah-buahan impor, dalam penelitian ini bertujuan untuk mengetahui gambaran pengelolaan di KBHBK serta mengetahui kekuatan, peluang, dan ancaman, juga mengetahui strategi pengembangan apa yang diterapkan di KBHBK. Jenis data terdiri dari data primer yang mencakup kondisi fisik wilayah perdesaan, sarana dan prasarana pertanian serta kondisi sosial budaya masyarakat dan data sekunder yaitu RT dan RW, Kabupaten dan juga produksi pertanian. Metode penelitian yang digunakan adalah deskriptif kuantitatif untuk menggambarkan dan menginterpretasikan objek penelitian sesuai dengan kondisi sebenarnya, baik melalui deskripsi maupun interpretasi angka. Metode kualitatif digunakan untuk menjelaskan secara sistematis dan faktual mengenai fakta-fakta dan hubungan antar fenomena, sedangkan interpretasi angka digunakan untuk menganalisis data numerik guna memperoleh nilai yang telah ditentukan dalam alat analisis yang diperoleh melalui metode observasi dan kuisioner dengan bantuan metode IFAS dan EFAS. Hasil penelitian strategi pengembangan benih buah hortikultura di KBHBK dilakukan melalui pengembangan sektor pertanian hortikultura berbasis ekonomi lokal.
Saluran, Margin, Efisiensi dan Farmer’s Share Pemasaran Jamur Merang (Volvariella volvaceae) Kelompok Tani Rukun Makmur Desa Argorejo Kabupaten Bantul Rohman, Moh. Ali Abdur; Salehawati, Nurul
Agri Wiralodra Vol. 17 No. 2 (2025): pemasaran dan potensi usaha
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v17i2.121

Abstract

The aimed of this study was to determine the marketing channel of merang mushrooms for the Rukun Makmur farmer group and to determine the cost, margin, farmer’s share and efficiency of the merang mushrooms marketing channel of the Rukun Makmur farmer group. The population taken from the supply chain research for merang mushrooms cultivation were farmers, traders, and final consumers who involved in the marketing channel of merang mushrooms in the Rukun Makmur Farmer Group. The method of taking respondents used the snowball sampling method. Data analysis in this study used three analyzes, there were: (1) descriptive, margin and marketing efficiency, and (3) farmer's share. The results of the research showed that the perpetrators of merang mushrooms marketing institutions in the Rukun Makmur farmer group were farmers, traders (central or non-central market traders), and consumers. There are 4 marketing channels for straw mushrooms in the Rukun Makmur farmer group: Marketing channel I straw mushroom farmers - consumers, marketing channel II straw mushroom farmers - local market traders - consumers, marketing channel III straw mushroom farmers - local market traders - retailers - consumers Marketing channel IV straw mushroom farmers - wholesale market traders - retailers - consumers. The marketing costs of 1 kilogram of straw mushrooms in this marketing channel include 0, Rp. 2,500, Rp. 3,500 and Rp. 2,500. The marketing margin in this study was 0, Rp. 6,000, Rp. 10,000, Rp. 8,000. The least marketing costs and margins were in channel I, the largest marketing costs and margins were in channel III. Marketing efficiency in this straw mushroom marketing channel was 0%, 6.9%, 8.75% and 6.57%. The results showed that all marketing channels were included in the efficient marketing category. The most efficient marketing channel was in channel I and the least efficient was in channel III. The results of the farmer's share analysis in this study were 100%, 83%, 75%, 79%. These results show that the share received by farmers is greater than that of consumers, so it can be said that all marketing channels are efficient.
Co-Authors Abdul Rozaq Ahmad Jazuli Avi, Muhammad Firdaus Faozi, Imam Liya Hidayatun Lukman Hakim Marfusalim, Muhamad Wildan Meita Puspa Dewi Millaty, Marosimy Millaty, Marosimy Rohman, Moh. Ali Abdur Sivi Labibah Supriyatna, Uden Syarifudin, Ibnu