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All Journal Jurnal Strategi Pemasaran JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi)
Kevin Kurniawan
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Computer Science & IT Education Mathematics Other

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PENGARUH MERCHANDISE EVALUATION, PERCEIVED CROWDING, DAN STORE ATMOSPHERE EVALUATION TERHADAP STORE PATRONAGE INTENTIONS KONSUMEN SUPERMARKET DI MALL SURABAYA Kevin Kurniawan
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.066 KB)

Abstract

This study analyzed the influence of Merchandise Evaluation, Perceived Crowding dan Store Atmosphere Evaluation on Store Patronage Intentions. This research is conclusive and classified in the type of causal research using a quantitative approach. Data was collected through an online survey using a questionnaire instrument with a response that could be used from 104 supermarket customer respondents at a mall located in Surabaya. Data is processed using the structural model equation approach with Partial Least Square Technique. The results of this study indicate that (1) Merchandise Evaluation has a significant effect on Store Atmosphere Evaluation; (2) The perceived crowding has a significant effect on Store Atmosphere Evaluation; (3) Store Atmosphere Evaluation has a significant influence on Store Patronage Intentions.
PENGARUH MERCHANDISE EVALUATION, PERCEIVED CROWDING, DAN STORE ATMOSPHERE EVALUATION TERHADAP STORE PATRONAGE INTENTIONS KONSUMEN SUPERMARKET DI MALL SURABAYA Kevin Kurniawan
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.894 KB)

Abstract

This study analyzed the influence of Merchandise Evaluation, Perceived Crowding dan Store Atmosphere Evaluation on Store Patronage Intentions. This research is conclusive and classified in the type of causal research using a quantitative approach. Data was collected through an online survey using a questionnaire instrument with a response that could be used from 104 supermarket customer respondents at a mall located in Surabaya. Data is processed using the structural model equation approach with Partial Least Square Technique. The results of this study indicate that (1) Merchandise Evaluation has a significant effect on Store Atmosphere Evaluation; (2) The perceived crowding has a significant effect on Store Atmosphere Evaluation; (3) Store Atmosphere Evaluation has a significant influence on Store Patronage Intentions
PENGENALAN PRODUK PADA RAK TOKO MENGGUNAKAN METODE YOU ONLY LOOK ONCE (YOLO) DAN COLOR HISTOGRAM Kevin Kurniawan; Lina Lina
Jurnal Ilmu Komputer dan Sistem Informasi Vol 9, No 2 (2021): JURNAL ILMU KOMPUTER DAN SISTEM INFORMASI
Publisher : Fakultas Teknologi Informasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.621 KB) | DOI: 10.24912/jiksi.v9i2.13106

Abstract

Basically, it is very easy for humans to detect and recognize the types of products that are in the supermarket on pictures or videos. For computers, the difficulty of recognizing and classifying a product is highly dependent on data. The lighting conditions, complexity, and background contrast of an image or video are one of the main challenges. In addition, the overall image or video quality is also very influential on the recognition results. Dairy products come in a variety of colors. Some models have several other products. The test results have a success rate of 72% for detection and a recognition success rate of 98% for dairy products.
Co-Authors Lina Lina