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All Journal Jurnal Hospitality dan Manajemen Jasa iBuss Management
Samuel Sutanto
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Decision Sciences, Operations Research & Management Health Professions

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The Analysis of Motivation Towards Luxury Car Consumption in Surabaya Samuel Sutanto
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Indonesia has a big potential in automotive sales and automotive business. The number of car consumed by public is proven increased in drastic every year, as followed by the consumption of luxury car in Indonesia. According to the data, Mercedes Benz considered as the best automotive brand that provide and sold luxury car in Indonesia. This thing is very interesting to be analyzed considered the price offered is quite high for the luxury car  and the competition is very stiff in Indonesia. This research conducted to analyze the motivation of consumer behind the luxury car consumption in Surabaya using the simple random sampling. The data obtained by spreading questionnaires to 100 respondents  in Surabaya, then analyzed using Multiple Linear Regression Analysis. The result showed that motivation proven to have significant effect towards the luxury car consumption in Surabaya. Personal value and personal motivation as part of the motivation is proven to have big effect toward luxury car consumption in Surabaya Keywords: Motivation, consumption, automotive, consumer behavior  
ANALISA DUKUNGAN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN KAMPOENG ROTI Yulianto Suryo Adi; Samuel Sutanto; Thomas Stefanus Kaihatu
Jurnal Hospitality dan Manajemen Jasa Vol 3, No 1 (2015): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

Kesejahteraan manusia sangat penting dan dibutuhkan dimana pun mereka berada, tidak terkecuali di tempat mereka bekerja. Manusia yang diperhatikan oleh organisasi maupun pemimpinnya, akan sejahtera. Faktor tersebut secara tidak langsung dapat meningkatkan kualitas kinerja karyawan. Peningkatan kinerja yang maksimal membawa perusahaan memperoleh hasil yang maksimal juga. Perusahaan seharusnya tidak lagi bergantung pada banyaknya modal yang dipakai, melainkan memakai tenaga kerja secara efisien. Kualitas sumber daya manusia diperolah seberapa puas karyawan bekerja. Penelitian ini ditunjukan untuk menguji Analisa Dukungan Organisasi dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan Kampoeng Roti Surabaya.
Co-Authors Thomas Stefanus Kaihatu Yulianto Suryo Adi