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All Journal Tax & Accounting Review Primanomics : Jurnal Ekonomi & Bisnis Jurnal ULTIMA Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Maranatha
Nerissa Arviana
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Customer Experience on Customer Satisfaction by Creating Sustainable Profit Nerissa Arviana; Tantri Yanuar Rahmat Syah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7298

Abstract

This research has examined the relationship between customer satisfaction and experience with staff services. The purpose of this study is to determine the effect of customer satisfaction on service staff. The object of this research is customers who like to shop offline through physical stores or malls and online through market places such as Tokopedia, Shopee and Lazada. This study uses a quantitative approach using a questionnaire measuring instrument with a sample of 200 respondents using convenience sampling technique. In analyzing the data used univariate cell-mean test and multiple linear regression test. The results of this study concluded that staff does not affect the customer experience. In this research it can be concluded that service staff will have a positive influence on consumers in shopping back to good staff.
Co-Authors Evi Silvana Muchsinati Muhammad Joni Chandra Narumi Lapoliwa Purwadhi Purwadhi Raden Arja Sadjiarto Tantri Yanuar Rahmat Syah Yani Restiani Widjaja