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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Herwindy Maria Tedjaatmadja
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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IMPROVING THE COMPANY PROFILE OF PT. GOLDFINDO INTIKAYU PRATAMA: A WAY TO MAKE IT MORE INTERESTING Cecilia Cathleen Tjiang; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.60-65

Abstract

PT. Goldfindo Intikayu Pratama is a company which manufactures many kinds of furniture of good quality such as beds, tables, chairs, wardrobes, and etc. The company mainly sells its products to distributors of furniture products in the USA. The problem that the company is facing is that its sales have been decreasing lately. This is due to some reasons, one of which is the promotion tool that the company uses. So far, the company has been using its company profile to promote its products. The problem is that the company profile is neither up to date nor interesting in terms of content and design. Some of the information is also irrelevant to the customers. For these reasons, the company needs to modify or change its company profile. The company needs to have a company profile that is much more impressive and interesting so that its potential customers will be interested and buy the company’s products. To realize this, the pictures of the furniture products displayed in the new company profile should be those which the company is currently producing, and which are in trend today or more demanded by most potential customers. In addition, the sentences in the new company profile are supposed to be communicative, simple, and impressive. With the new company profile, it is expected that more customers will be interested and buy the products of PT. Goldfindo Intikayu Pratama. As a result, the company will increase its sales and earn more profit from selling its furniture product
A MARKETING BOOKLET FOR MUARA TOURS: A WAY TO PROMOTE ITS STUDY-TOUR PACKAGES Maria Adeline Cornelius; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.27-31

Abstract

When the writer did her internship at Muara Tours, the writer found that this company had two big problems which affected their business. Muara Tours had failed to advertise study tour packages because Muara Tours does not retain tools that explain the study tour packages. Because of that, the writer comes up with the best solution and the most proper promotional tool which is a marketing booklet. Having a marketing booklet will bring two advantages. First, it assists Muara Tours to advertise study tour packages effectively for the customers. Second, a marketing booklet can use this marketing booklet as a guide for the staff to explain the products. In making this marketing booklet, the writer also considers the potential customers, all aspect in this marketing booklet were simple and attractive. The writer believes that this marketing booklet will assist Muara Tour to lead cooperation between Muara Tour and the customers.
PERSUASIVE STRATEGIES USED BY INSURANCE AGENTS IN PROSPECTING CUSTOMERS BASED ON THE CUSTOMERS’ AGE FACTOR Olivia Olga Wijaya; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.15-20

Abstract

This study aimed to find out the persuasive strategies used by X insurance agents in prospecting the customers and reveal the differences and similarities between persuasive strategies used by insurance agents in prospecting same-age customers and older customers. Through this study, the writer tried to relate the persuasive strategies used by insurance agents to the customers’ age factor. The writer chose three insurance agents who worked in X Insurance company and classified the customers into two categories based on their ages; firstly, customers who are in the same-age group as the agents; secondly, customers who are in different-age (older) group from the agents. In the findings, it turned out that in prospecting both customers’ categories, the insurance agents used both persuasive strategies proposed by Beebe & Beebe (2012); however some methods of persuasion strategies were not used at all. This study concluded that the age of the customers does not really affect the way insurance agents prospect their customers.
A COMPANY PROFILE: A WAY TO PROMOTE THE NEW ENGLISH FOR BUSINESS COMMUNICATION PROGRAM OF PETRA CHRISTIAN UNIVERSITY Jane Gautama; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.21-26

Abstract

This Business Communication Final Project (BCFP) is made for English for Business Communication (EBC), a new program of the English Department in Petra Christian University. The background of the study is that only few people know about what EBC is because of EBC’s study focus misunderstanding. Thus, EBC needs a company profile booklet, which functions as not only a resume, but also a marketing tool for EBC, to promote its unique strengths as a new program and attract more potential customers, especially high school students and their parents. The company profile booklet outlines EBC history (“EBC-ED”), general overview (“What is EBC?”), product and service description, successes and milestones (“Why EBC?”), alumni and student testimonials (“What Do Our Alumni and Students Say?), and contact information (“How to Reach Us?”). It is expected that this company profile can benefit EBC in its future growth and development.
AFFECTIVE STRATEGIES USED BY HIGH PROFICIENCY LEARNERS AT HAND FORTUNA CENTER Anie G Roboh; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.80-85

Abstract

This qualitative study aims to find out the affective strategies used by high proficiency learners at Hand Fortuna Center, Kupang. The theory applied was the theory of Affective Strategies by Oxford (1990) as a main theory and Oxford (2011) as a supporting theory. The source of data was the result of the questionnaires and the transcripts of interview that have been conducted with the ten high proficiency students at Hand Fortuna Center. The findings showed that the learners mostly used the first and the second part of affective strategies, namely “lowering your anxiety” and “encouraging yourself”. There are three sub-strategies in each part such as using “progressive relaxation, deep breathing, or meditation”, “using music”, and “using laughter” (lowering your anxiety) and “making positive statements”, “taking risks wisely”, and “rewarding yourself” (encouraging yourself). The third part of affective strategies, “taking your emotional temperature”, was the least frequently used by the learners. It is possible that the learners might not be familiar with the strategies such as “using a checklist” or “writing a language learning diary”.
COGNITIVE STRATEGIES OF S²R MODEL USED BY HIGH PROFICIENCY LEARNERS OF THE ENGLISH DEPARTMENT, PETRA CHRISTIAN UNIVERSITY Mega Sri Yunita Samalaty; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.107-115

Abstract

This is a qualitative and quantitative study on cognitive strategies of S²R model and specific techniques employed by high proficient learners of the English Department, Petra Christian University. The high proficient learners represented by nine final-year students who have an average of very good grade (≥B+) in all language skill courses offered by the department. The data was taken by conducting interviews to each of learners based on Oxford (2011) theory. The findings showed all types of cognitive strategies are used by the high proficient learners. The highest percentage of cognitive strategies used was going beyond the immediate data (100%), the second highest was using senses to understand and remember (81%), the third highest was conceptualizing broadly (78%), then it followed by conceptualizing with details (76%), reasoning (67%), and activating knowledge (56%). Moreover, there were a lot of varieties of the specific techniques employed by the participants. The most common specific techniques used were guessing, watching English speaking films, skimming, comparing English to mother tongue, reading novels and magazine, and brainstorming. In conclusion, all proficiency learners use all cognitive strategies but they might employ different techniques in their learning process.
Co-Authors Anie G Roboh Cecilia Cathleen Tjiang Jane Gautama Maria Adeline Cornelius Mega Sri Yunita Samalaty Olivia Olga Wijaya