Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jane Gautama
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
A COMPANY PROFILE: A WAY TO PROMOTE THE NEW ENGLISH FOR BUSINESS COMMUNICATION PROGRAM OF PETRA CHRISTIAN UNIVERSITY Jane Gautama; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.21-26

Abstract

This Business Communication Final Project (BCFP) is made for English for Business Communication (EBC), a new program of the English Department in Petra Christian University. The background of the study is that only few people know about what EBC is because of EBC’s study focus misunderstanding. Thus, EBC needs a company profile booklet, which functions as not only a resume, but also a marketing tool for EBC, to promote its unique strengths as a new program and attract more potential customers, especially high school students and their parents. The company profile booklet outlines EBC history (“EBC-ED”), general overview (“What is EBC?”), product and service description, successes and milestones (“Why EBC?”), alumni and student testimonials (“What Do Our Alumni and Students Say?), and contact information (“How to Reach Us?”). It is expected that this company profile can benefit EBC in its future growth and development.
Co-Authors Herwindy Maria Tedjaatmadja