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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Panca Aditya Pakaya
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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A MARKETING BOOKLET: A SOLUTION TO COPE WITH THE UNCLEAR IDENTITY OF HIGH POINT SERVICED APARTMENT SURABAYA Panca Aditya Pakaya; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.31-36

Abstract

High Point Serviced Apartment is a serviced apartment established in 2010. As a serviced apartment,many people were confused with the identity of High Point, because its name is a serviced apartment but it operates like a hotel. This problem leads to customer confusion and as a result, the occupancy rate in High Point is pretty low. Therefore, High Pointneeds a marketing booklet which contains company overview, product description, and company address. The company overview which contains brief information about High Point will help to clarify the unclear identity, while the product description which contains detailed information about its products and services will help to promote their products and services. The benefit of thismarketing booklet for High Pointis that it can help to clarifyHigh Point’s identity and can help High Point to get new customers
Co-Authors Jusuf I Ibrahim