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All Journal Jurnal Ilmu Komunikasi Jurnal e-Komunikasi Journal of Content and Engagement
Inri Inggrit Indrayani
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Languange, Linguistic, Communication & Media Social Sciences

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Tingkat Pengetahuan Karyawan Natasha Skin Clinic Center Mengenai Perubahan Corporate Identity Eudia Isabelle; Inri Inggrit Indrayani; Yustisia Ditya Sari
Jurnal e-Komunikasi Vol 6, No 2 (2018): VOL 6, NO 2 AUGUST 2018
Publisher : Jurnal e-Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.917 KB)

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat pengetahuan karyawan Natasha Skin Clinic Center mengenai perubahan corporate identity, yang dilakukan untuk menyegarkan image dan memperkuat konsep Natasha sebagai “klinik” kecantikan, Skin Clinic Center terbesar di Indonesia. Elemen – elemen corporate identity yang diteliti meliputi logo perusahaan, nama perusahaan, seragam karyawan, serta interior & eksterior. Jenis penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Metode penelitian yang digunakan adalah survei dengan teknik penskalaan Likert. Sampel dalam penelitian ini total sampling, berjumlah 224 responden yakni seluruh karyawan tetap Natasha yang berada di kota Yogyakarta, kota pusat perusahaan ini. Hasil dari penelitian ini menunjukkan tingkat pengetahuan karyawan Natasha Skin Clinic Center mengenai perubahan corporate identity yaitu tinggi sebesar 90,2%, karena perusahaan menggunakan beberapa media dan aktivitas komunikasi untuk memperkenalkan perubahan corporate identity pada karyawannya. Dalam penelitian ini, meskipun hasilnya tinggi masih ada karyawan yang menjawab netral (ragu – ragu) atau bahkan tidak tahu sama sekali (tidak memahami sepenuhnya) karena perusahaan terlalu sibuk mengubah corporate identity – nya (secara fisik/ penampilan luar). Tetapi kurang segera memperhatikan pengetahuan dan perhatian dari para karyawan mengenai corporate identity – nya.
Strategic Communication and Political Candidate's Image in Digital Campaigns Priyowidodo, Gatut; Inri Inggrit Indrayani
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7779

Abstract

This research aims to present a comprehensive bibliometric literature evaluation related to research topics that have relevance to political candidate image building during 2000-2023 and the future research of political candidate image building. Data materials were obtained from Google Scholar by filtering 303 articles from 994 data that were successfully recompiled. Data downloading was carried out on January 10th, 2023. The research method was bibliometric. Data was downloaded through the PoP (Publish or Perish) version 8 application. For future research, topics related to globalization, Twitter, blogs, and rhetoric have opportunities to be developed in contemporary political communication studies.    
The Effectiveness of Tzuyu as a Brand Ambassador in launching Pond’s Bright Miracle Products on @pondsindonesia Followers Rachel Ade Suryaning Kalla; Inri Inggrit Indrayani; Daniel Budiana
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.201-218

Abstract

This study aims to measure the effectiveness of Tzuyu as a brand ambassador in launching Pond's bright miracle products on the @pondsindonesia Instagram account. A brand ambassador is someone who is the representative or face of a brand used by companies to communicate and connect with the public. The use of popular celebrities as brand ambassadors in product launches will attract greater attention. Tzuyu is a member of one of the famous girl groups in South Korea, Twice. Pond's appointed Tzuyu as a brand ambassador in the launch of Pond's bright miracle product by using Instagram social media as a tool to convey messages to the audience. This study measures the effectiveness of a brand ambassador using the theory of source credibility by Ohanian (1990). This research uses a descriptive quantitative approach with data collection techniques using an online questionnaire via google form. The purposive sampling technique is in accordance with the criteria determined in selecting respondents who fill out the questionnaire. The results showed that Tzuyu as Pond's brand ambassador in the launch of Pond's bright miracle was declared effective, with attractiveness being the most effective indicator.
Co-Authors Alfredo Haryono Alvis Sugiarto Bella Claudia Tanujaya Beryl Santoso Daniel Budiana Eldwin Christian Utama Eric Aditya Eudia Isabelle Gatut Priyowidodo Gatut Priyowidodo Ingrid Clarissa Della Setiawan Judy Djoko W. Tjahjo Judy Djoko W. Tjahyo Monica Rusdianto Ni Kadek Defvin Setyawati Novi Angelica Rachel Ade Suryaning Kalla Syeilla Adelita Dethan Yustisia Ditya Sari