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All Journal JURNAL RELASI STIE MANDALA JEMBER Relasi : Jurnal Ekonomi
Salahuddin Salahuddin
STIE Mandala
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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MODEL PENINGKATAN DAYA TARIK WISATA MELALUI PENGEMBANGAN KUALITAS PELAYANAN PADA WANA Salahuddin Salahuddin; Haifa Haifa; Hadi Jatmiko
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.63

Abstract

Jemberhasseveral attractionsincludeCape Wana PapumaWatuUloBeach, Rembanganarea, beacharea ofNusaBarongandsomeagro-owned PT. Nusantaraplantationandsomehaveprivateestates. Management ofthese attractionsneed tobeoptimized. Tourism developmentis donetomakethemore interestingsightsandexcel. The purpose ofthe study: 1). FormulateStandard OperatingProcedure(SOP) travelservicesinCapePapumaWanaJember, 2). Testedagainststandard operatingprocedurespreparedand3). Analyzing thetraveler's satisfaction with the serviceatthe CapeecotourismPapumaJemberbeforeand after implementation ofthe SOP.Analysisandimprovement ofquality of careusing theprinciplesFocussGroup Discussions (FGD). To findthe differencebetweentouristsatisfactionbeforeand after implementation ofSOPdistributedquestionnairesto touristswhothenanalyzed byt-testanalysis showedno significant differencebetween thesatisfaction ofCapeecotourismtravelersPapumabeforeimplementationand after implementation ofStandard Operating Procedure(SOP). The analysis showedthatafterthe application ofSOP, ecotourismtourist satisfactionisthehighestPapumaCapeDimensionalTangible/Intangible(X1), thenthedimension ofEmpathy(X5), while thelowestsatisfactionratingisthedimensionRealibilty/Reliability(X2) andAssurance/warranty(X4). Thusthe managersWanaCapePapumais to maintainandenhance thetangibledimension/Tangible(X1) and theEmpathyDimension(X5) andincreaseDimensionsReliability(X2) andAssurance(X4), by regularlyconduct trainingtoimprove thequality of services tothe resourceshumansbothto employeesandpartners.MODEL PENINGKATAN DAYA TARIK WISATA MELALUI PENGEMBANGAN KUALITAS PELAYANAN PADA WANA
MODEL PENINGKATAN DAYA TARIK WISATA MELALUI PENGEMBANGAN KUALITAS PELAYANAN PADA WANA Salahuddin Salahuddin; Haifa Haifa; Hadi Jatmiko
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.63

Abstract

Jemberhasseveral attractionsincludeCape Wana PapumaWatuUloBeach, Rembanganarea, beacharea ofNusaBarongandsomeagro-owned PT. Nusantaraplantationandsomehaveprivateestates. Management ofthese attractionsneed tobeoptimized. Tourism developmentis donetomakethemore interestingsightsandexcel. The purpose ofthe study: 1). FormulateStandard OperatingProcedure(SOP) travelservicesinCapePapumaWanaJember, 2). Testedagainststandard operatingprocedurespreparedand3). Analyzing thetraveler's satisfaction with the serviceatthe CapeecotourismPapumaJemberbeforeand after implementation ofthe SOP.Analysisandimprovement ofquality of careusing theprinciplesFocussGroup Discussions (FGD). To findthe differencebetweentouristsatisfactionbeforeand after implementation ofSOPdistributedquestionnairesto touristswhothenanalyzed byt-testanalysis showedno significant differencebetween thesatisfaction ofCapeecotourismtravelersPapumabeforeimplementationand after implementation ofStandard Operating Procedure(SOP). The analysis showedthatafterthe application ofSOP, ecotourismtourist satisfactionisthehighestPapumaCapeDimensionalTangible/Intangible(X1), thenthedimension ofEmpathy(X5), while thelowestsatisfactionratingisthedimensionRealibilty/Reliability(X2) andAssurance/warranty(X4). Thusthe managersWanaCapePapumais to maintainandenhance thetangibledimension/Tangible(X1) and theEmpathyDimension(X5) andincreaseDimensionsReliability(X2) andAssurance(X4), by regularlyconduct trainingtoimprove thequality of services tothe resourceshumansbothto employeesandpartners.MODEL PENINGKATAN DAYA TARIK WISATA MELALUI PENGEMBANGAN KUALITAS PELAYANAN PADA WANA
Co-Authors Hadi Jatmiko Haifa Haifa