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All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Pengabdian Masyarakat IPTEKS Relasi : Jurnal Ekonomi
Mega Wahyu Rhamadanita
Universitas Muhammadiyah Jember
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah Feti Fatimah; Mega Wahyu Rhamadanita; Mohammad Sofianto
RELASI : JURNAL EKONOMI Vol 15 No 2 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i2.316

Abstract

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market
Memajukan Koperasi As-Sakinah Balung Melalui Pengembangan Industri Kreatif Berbasis Kearifan Lokal Dan Kewirausahaan Feti Fatimah; Mega Wahyu Rhamadanita; Mohammad Sofianto
Jurnal Pengabdian Masyarakat IPTEKS Vol 5, No 1 (2019): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/pengabdian_iptek.v5i1.2159

Abstract

Koperasi As Sakinah adalah koperasi milik Aisyiyah. Koperasi As Sakinah Balung adalah cabang dari koperasi As Sakinah Jember. Koperasi As Sakinah Balung didirikan pada tahun 2016 di kelola oleh para anggota Aisyiyah cabang Balung. Terletak di lingkungan masjid Al Falah Balung. Perkembangannya kurang memuaskan dan cenderung stagnan, serta masyarakat sekitar belum banyak yang mengetahui dan mengenal koperasi As Sakinah Balung. Untuk mengembangkan koperasi ini, diperlukan pengembangan ekonomi kreatif berbasis potensi lokal dan kewirausahaan. Misalnya dengan cara menjual hasil-hasil karya para anggota koperasi dan penduduk sekitar serta meningkatkan semangat kewirausahaan para anggota koperasi. Dalam kegiatan ini melibatkan dua mahasiswa prodi manajemen. Dengan tujuan agar mereka dapat belajar secara langsung mengaplikasikan ilmunya di masyakarat. Kata Kunci : Koperasi, Potensi Lokal, Kewirausahaan
Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah Feti Fatimah; Mega Wahyu Rhamadanita; Mohammad Sofianto
RELASI : JURNAL EKONOMI Vol 15 No 2 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i2.316

Abstract

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market
Co-Authors Feti Fatimah Mohammad Sofianto