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Journal : Jurnal Ilmu Administrasi Bisnis

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PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP LOYALITAS PELANGGAN SHAMPO SUNSILK (STUDI KASUS PADA MAHASISWA PEREMPUAN DI FAKULTAS KESEHATAN MASYARAKAT UNIVERSITAS DIPONEGORO SEMARANG) Jayanti, Emma Nur; Hermani, Agus; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the level of competition in the business field in Indonesia that is more getting strict in this globalization era. One product that has been competed by the manufacturer in this era is the woman’s shampoo product. Sunsilk Shampoo It had become first rank in the Top Brand Index (TBI) in Indonesia since 2010 until 2011. However, in 2012 until 2014, Sunsilk had not been longer at the first rank and the percentage was continously decline. If the declination is not immediately fixed, then Sunsilk shampoo will be fall down. Wherefore, there are so many brands of shampoos on the market that are most likely to shift the position of Sunsilk popularity in Indonesia nowadays.This research aims to detect the influence of product quality, price, advertising for Sunsilk shampoo’s customer loyalty. This type of research is explanatory, within collecting data through questionnaires and interviews. The sampling technique used purposive sampling technique. The sample amounted to 96 people who are female students users of Sunsilk shampoo at Faculty of Public Health Diponegoro University, Semarang. This research used a qualitative analysis and quantitative analysis technique. Quantitative analysis uses validity, reliability test, correlation coefficient, simple and multiple regression analysis, coefficient of determination, significance test (t test and F test).The results of this analysis showed that the variable of product quality, price and advertisement has a positive and significant effect partially for customer loyalty. Three variables were analyzed partially and simultaneously, the coefficient of the variable of product quality is greater than the other two variables. From three variables also obtained the result that the variable of product quality has greatest influential on customer loyalty of Sunsilk shampoo users. It was 0.583, while the price variable about 0.217 and 0,215 for advertising variables. While the coefficient of determination (R2) from variable of product quality, price and advertisement toward variable of customer loyalty was 36.2%. It meant that 36.2% of variable of customer loyalty can be explained by these three variables, while the remaining 63.8% is explained by other variables.Suggestions in this research is Sunsilk shampoo should improve the quality of their products function in order to their hair problems can be overcome well and not make new hair problems, create an aroma for all variants so that more visible the special of Sunsilk shampoo, increase the durability of Sunsilk shampoo’s aroma that could be durable more than one day, and increase the clarity of message from the advertisement by creating the short slogans but has clear meaning from the message conveyed in order to Sunsilk shampoo can stick out in the competition as today.
PENGARUH PROGRAM K3 DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. APAC INTI CORPORA BAWEN (STUDI KASUS PADA KARYAWAN BAGIAN WINDING DEPARTEMEN SPINNING 2) Sihotang, Rita Mustika; Hermani, Agus; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated that part which plays an important role in achieving the goal of a company is the human resources, namely the employee. Companies can develop better if followed by high employee work productivity. PT. Apac Inti Corpora Bawen has a target to increase employee productivity. However, the production employee winding section spinning department 2 PT. Apac Inti Corpora Bawen in 2013 and 2014 did not meet its targets. The purpose of this study was to determine the influence of HSE programme and compensation either simultaneously or partially on employee productivity spinning department winding section 2. This type of research is "explanatory research". The sampling technique used purposive sampling technique. The sample in this study amounted to 62 employees of the department of spinning winding 2 PT. Apac Inti Corpora Bawen, with the Likert scale measurement. In proving the hypothesis test was used correlation analysis, coefficient of determination test, simple and multiple regression test, and significance test (t test and F test) with SPSS 15.0. The results showed that in partial HSE programme and compensation have positive effect on employee work productivity. HSE programme while simultaneously positive effect on employee work productivity, while compensation has no effect on employee work productivity. Based on the results of the study, the researchers suggest that companies conduct medical examinations to employees with more routine, increase the amount of basic salary and the compensation value compensation beyond salaries, as well as reducing the size of the production targets that have been set to match the capabilities of employees.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Penumpang Kereta Api Kelas Argo Jurusan Semarang-Jakarta PT. KAI DAOP IV Semarang) Reinhard, Reinhard; Hermani, Agus; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Along the times, the mobilization of people in the world get increased, including Indonesia. The convenient, fast and safe transportation is needed for society to support their mobility. PT. Kereta Api (Persero) is a state-owned facilities and infrastructure that manages the railway transportation in Indonesia. To win the competition of transportation business, an entrepreneur services or service company must give priority to customers satisfaction. The product launched names argo muria and argo sindoro is an effort to increase customer satisfaction.The problem of this research is the number of passengers declined from the year 2008 to 2012. The purpose of this study was to determine the influence of service quality and price on customer satisfaction argo class train argo track Semarang - Jakarta.The type of this research is an explanatory research. The number of samples in this study were 96 respondents taking using purposive sampling. Data was collected through interviews and literature study. Data analysis using linear regression test with SPSS 16.0.The results showed that the quality of service has an influence on customer satisfaction with a correlation coefficient of 0.835 and a coefficient of determination of 69.7%, the price has influence on customer satisfaction with a correlation coefficient of 0.719 and a coefficient of determination of 51.7%, service quality and price simultaneously have influence on customer satisfaction with a correlation coefficient of 0,841 and a coefficient determination of 70,8%.Suggestions for this company is they needs to improve the quality of service and the price should be reviewed considering other modes of transport is cheaper and efficient.
Pengaruh Keberadaan Outlet dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Kepercayaan Merek Pada Konsumen Jamu Nyonya Meneer di Kota Semarang Septiyana, Dwi Agni; Hermani, Agus; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research aims to know the influence of  the outlet and product quality toward purchase decisions through brand trust of herbal medicine consumers of Nyonya Meneer in Semarang. This type of research is explanatory, to explain the causal relationship between the outlet and product quality toward purchase decisions. Population ini this research is Nyonya Meneer consumers who was 16 until 35 years and live in Semarang. The number of samples in this study amounted to 100 people.                                                         The sampling on this study is used purposive sampling’method. Data collection methods used is literature studies and questionnaires. The data obtained were analyzed using a test of validity, reliability, simple linear regression and multiple linear regression. While hypothesis testing using t-test, F test and path analysis.                                                         The results showed that outlet and  product quality affects purchase decisions. Based on the path analysis, its show that direct effect of outlet toward purchase decisions is 0,122. Meanwhile, the impact of outlet toward purchase decisions through brand trust is 0,027192. Its show that the impact of outlet toward purchase decisions is higher though not  through the brand trust. In the other side, the  direct effect of  product quality toward purchase decisions is 0,126. Menawhile, the impact of product quality toward purchase decisions through brand trust is 0,032857.  Its show that the impact of product qulity toward purchase decisions is higher though not  through the brand trust.             Based on this analysis, the advice that can be given to improve the brand trust or purchase decisions is that the PT Nyonya Meneer and the outlets owner should be able to improve the outlet with improving the desain and facilities outlet. And then to maintain product quality by improve quality packaging and the addition of variants taste. And to be able to invite young consumers, Nyonya Meneer can also add activities involving young consumers.But, based on the path analyse showed that coefficient has small number, so its better to the company also give the attention to other factors that impact the purchase decisions.
EFFECT OF PRICE AND QUALITY OF SERVICE CUSTOMER LOYALTY (Study on Railway Passenger Blora Jaya PT. Kereta Api Indonesia (Persero) DAOP IV Semarang) Fajar, Yulia Rossanda; Hermani, Agus; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Development and transportation services business competition is increasing rapidly. They compete in providing the best service to retain customers. This research was conducted at PT.Kereta Api Indonesia (Persero) Regional Operations IV Semarang object KA (train) Blora Jaya. Of user data KA Blora Jaya known of the fluctuations in the number of service users KA Blora Jaya and their number of user complaints Blora Jaya train services relating to facilities, infrastructure, and operational support services. As a company engaged in the field of services, PT.KAI (Persero) DAOP IV Semarang must provide good service to customers, good service offset by price according to what is given by PT. KAI (Persero) DAOP IV Semarang.This study aims to determine the effect of price (X1) and quality of service (X2) on customer loyalty (Y) railway services Blora Jaya. This type of research uses explanatory research with data collection method using interviews and data collection tools used questionnaires to a sample of 100 respondents KA customers Blora Jaya using purposive sampling method. Using analytical techniques validity, reliability, simple linear regression, multiple linear regression, t test and F test by means of SPSS 16.The results showed that the quality of service has a strong influence on customer loyalty by 49.4%, while the price is quite a strong effect on customer loyalty by 21,7%. This indicates that the variable quality of service to customer loyalty variable effect is higher than the variable price.Advice can be given to increase customer loyalty is to improve the quality of railway services Blora Jaya which is considered important by the service user, but still less attention from the company such as the availability of bins, seating capacity, the slow ticket officer in providing service that is the least number of counters that opened and have not been applied to tickets purchased online services.
PENGARUH KOMPENSASI, PELATIHAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN BAGINA PEMASARAN PT. NJONJA MENEER SERMARANG Sihotang, Jojor; Hermani, Agus; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Keberhasilan suatu organisasi bisnis dapat dinilai dari kinerja yang dihasilkan secara keseluruhan, dengan karyawan sebagai faktor utama penilaian. Penelitian ini dilatarbelakangi oleh belum maksimalnya kinerja karyawan bagian pemasaran PT. Njonja Meneer Semarang dan fluktuatifnya penjualan yang dihasilkan selama lima tahun terakhir dengan penurunan yang paling signifkan pada tahun 2013. Tujuan dari penelitian ini adalah  untuk mengetahui pengaruh kompensasi, pelatihan kerja, dan budaya organisasi terhadap kinerja karyawan bagian pemasaran baik secara parsial aupun simultan. Jenis penelitian explanatory research dengan menggunakan sampel jenuh (nonprobability sampling) sebanyak 38 karyawan bagian pemasaran. Skala pengukuran menggunakan skala Likert. Analisis regresi linear dan berganda digunakan untuk membuktikan hipotesis dengan batuan SPSS 16.0. Hasil penelitian menunjukkan terdapat pengaruh yang kuat, positif dan signifikan antara kompensasi, pelatihan kerja, dan budaya organisasi terhadap kinerja karyawan bagian pemasaran baik secara parsial maupun simultan. Berdasarkan hasil penelitian, peneliti menyarankan agar perusahaan menambah keragaman jenis kompensasi, menambah besaran nilai kompensasi, lebih sering menyelenggarakan pelatihan kerja, menyesesuaikan materi pelatihan dengan kebutuhan dan mendukung serta mendorong karyawan dalam mengambil keputusan dan resiko pekerjaan.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA PT. ASTRA HONDA MOTOR SEMARANG Pratama, Salvandi Qito; Hermani, Agus; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Studying consumer behavior is an important thing that should be done by every company today. It is intended that the products they produce can be accepted by the public and can be successful in the competition between companies. This research was conducted at PT. Astra Honda Motor Semarang object Honda Beat. From the data known of buyers of Honda Beat Honda Beat fluctuations in the number of purchases and an increase in sales of Honda Beat branding but Honda Beat is still not able to shift the current Mio as the top brand. As a company engaged in the automotive, PT. Astra Honda Motor Semarang must build a good brand image since the beginning could through quality products so that the brand image in the minds of consumers and trustworthy and good quality products in order to increase the purchasing decisions of consumers by more varied, more qualified, and can understand what needed by the consumer.This study aimed to determine the effect of brand image (X1) and the quality of the product (X2) on purchase decisions (Y) Honda Beat. This type of research uses explanatory research with data collection method using interviews and data collection tools used questionnaires to a sample of 100 respondents buyer Honda Beat using purposive sampling method. Analysis technique using the validity, reliability, simple linear regression, multiple linear regression, t test and f by means of SPSS 17.Based on the results of statistical calculations in mind that the quality of products influence the purchasing decisions of 42.3%, while the brand image influence the purchasing decisions of 29.8%. Taken together brand image and product quality influence on purchasing decisions by 45.4%. While the remaining 54.6% is influenced by variables or other factors such as price, promotion, and others.Advice can be given to the company is to improve the brand image of Astra Honda Motor in order to be better that terkaitan the respondent trust company Honda. Besides the need for CSR (Corporate Social Responsibility) by PT. Astra Honda Motor as a concern for the environment and society. Companies must increase community activities Honda Beat users to further enhance the prestige of the user, so that it can assist management in making the latest innovations to the product of Honda Beat. If the product quality can be maintained Honda Beat is in itself a positive brand image of Honda Beat will also be formed.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Loyalitas Konsumen Studi pada PO. Tunggal Dara Putera Rute Wonogiri-Jakarta Puspitaningtyas, Khunaifa; Hermani, Agus
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract

Abstract: High loyalty is needed for the bus company due to competition between one to another. It can be influenced by the brand image and the quality of its service. According to departure data on PO. Tunggal Dara Putera Wonogiri-Jakarta route, it shows a decrease in departures each year. This study aims to find out the influence between brand image and service quality on consumer loyalty of PO. Tunggal Dara Putera Wonogiri-Jakarta route. The study uses explanatory research with a purposive sampling method. The techniques to gather the data use questionnaires and interviews with 100 respondents who ride the PO. Tunggal Dara Putera at least 2 times. To analyze the data, the writer uses regression analysis by the SPSS 21.0 application method. According to the research, the writer found that brand image and service quality affect consumer loyalty. Some influences affect brand image and service quality to it. The advice was given to PO. Tunggal Dara Putera. First, due to the improvement of the aspect of brand image. They need to do necessary improvement and renewal toward bus body such as improving the characteristics, the paint of its body, and the color of its font on the bus body. So that, it will be easily recognized and embedded in the consumer's mind. Secondly, in terms of service quality. The company needs to update its facilities so that they do not look like old buses and lose out to other new bus companies. Last, in terms of consumer loyalty. Discount or giveaway is much needed to the loyal ones. It will bound the closeness between the company and the passengers. However, it will also maintain their loyalty.Keywords: Brand Image; quality service; loyality Abstrak: Loyalitas yang diperlukan suatu perusahaan untuk memenangkan persaingan adalah loyalitas yang tinggi. Loyalitas yang tinggi dapat pengaruhi oleh citra merek yang baik dan kualitas pelayanan yang baik. Menurut data keberangkatan pada PO. Tunggal Dara Putera Rute Wonogiri-Jakarta menunjukkan adanya penurunan keberangkatan tiap tahunnya. Penelitian ini bertujuan untuk mengetahui pengaruh antara citra merek dan kualitas pelayanan terhadap loyalitas konsumen PO. Tunggal Dara Putera Rute Wonogiri-Jakarta. Tipe penelitian ini adalah explanatory research dengan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner dan wawancara kepada 100 responden yang pernah menaiki PO. Tunggal Dara Putera sebanyak minimal 2 kali. Metode analisis data yang digunakan adalah analissis regresi dengan menggunakan aplikasi SPSS 21.0. Hasil penelitian menunjukkan bahwa citra merek berpengaruh terhadap loyalitas konsumen, kualitas pelayanan berpengaruh terhadap loyalitas konsumen, terdapat pengaruh citra merek dan kualitas pelayanan terhadap loyalitas konsumen. Saran yang diberikan kepada PO. Tunggal Dara Putera pada aspek citra merek, diperlukan perbaikan dan pembaharuan dalam membentuk ciri khas armada yang terletak pada warna cat dan font pada body bus agar mudah dikenali dan tertanam dibenak konsumen. Pada aspek kualitas pelayanan melakukan pembaharuan fasilitas-fasilitas yang digunakan agar tidak terkesan sebagai armada tua dan kalah dari perusahaan otobus lain yang memiliki fasilitas yang lebih baru. Pada aspek loyalitas konsumen memberikan potongan harga atau giveaway kepada penumpang lama sehingga kedekatan antara perusahaan dan penumpang menjadi dekat dan akan menjaga loyalitas konsumen yang ada.Kata Kunci: Brand Image; kualitas pelayanan; loyalitas
Co-Authors Agung Budiatmo Andi Wijayanto Dwi Agni Septiyana Emma Nur Jayanti Hari Susanta Nugraha Jojor Sihotang Ngatno Ngatno Puspitaningtyas, Khunaifa Reinhard Reinhard Rita Mustika Sihotang, Rita Mustika Salvandi Qito Pratama Sendhang Nurseto Sri Suryoko Widiartanto Widiartanto Yulia Rossanda Fajar