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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Perdikan: Journal of Community Engagement
Ajeng Rizki Miranti
Institut Agama Islam Negeri Kudus
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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The Impact of Online Consumer Reviews, E-Service Quality, and Content Marketing on Purchasing Decisions on the Shopee Seller Marketplace, with Islamic Business Ethics as a Moderation Variable Kharis Fadlullah Hana; Ajeng Rizki Miranti
BISNIS Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i2.13477

Abstract

Today, there is a lot of interest in Indonesian spending on the market; in 2021, overall Indonesian expenditure on the market climbed by 26%. Shopee is an Indonesian marketplace app with 93,440,300 monthly users. Sellers in the Shopee marketplace, on the other hand, are still learning how to effectively handle the platform. As a result, the goal of this research is to see if OCR (Online Consumer Review), E-Service Quality, and Content Marketing influence purchasing decisions, and if so, whether implementing OCR, E-Service Quality, and Content Marketing with Islamic business ethics strengthens or weakens the influence of purchasing decisions. The quantitative technique was employed in this investigation. Students from IAIN Kudus, UMK, and UMKU who utilize the shopee marketplace are the focus of this study. Because the population in this study was unlimited, researchers utilized the lemeshow method to determine the sample size and acquired 96 research samples. This study employs nonprobability sampling methods using purposive sampling. The data gathering approach is done through disseminating questionnaires. SPSS version 2.3 is used to process the data obtained. Validity tests, reliability tests, statistical tests, and traditional assumption tests are all used in data analysis techniques. The findings of this study revealed that online consumer reviews, e-service quality, and content marketing all influenced purchase decisions on shopee seller marketplaces and MRA tests, indicating that Islamic business ethics is a pure moderator variable that has a positive impact on online consumer reviews, e-service quality, and content marketing.
Edukasi fesyen muslim: Upaya meningkatkan kreativitas melalui hijab masker di tengah pandemi Kharis Fadlullah Hana; Ajeng Rizki Miranti; Uswatun Hasanah
PERDIKAN (Journal of Community Engagement) Vol. 4 No. 1 (2022)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/pjce.v4i1.5910

Abstract

This Community Service activity aims to educate the public about the opportunities for hijab masks amid a pandemic. As Participatory Action Research, this community service was carried out through online seminars, online discussions, and online assistance through Whatsapp groups. This activity has been conducted in Kudus regency. The participants are the millennial community who is the potential to develop hijab masks for their economic recovery. This service provided a positive response for the community so that they are more aware of efforts to be more creative amid a pandemic. They were equipped with education from well-known hijab activists in providing understanding to create attractive fashion designs and have branding. This service recommendation can provide direct follow-up assistance through the blended method to make it more effective. (Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan edukasi kepada masyarakat tentang peluang hijab masker di tengah pandemi. Metode PAR ini dilaksanakan melalui seminar online, diskusi online dan pendampingan online melalui Whatsapp grup. Kegiatan ini dilaksanakan di kota Kudus dengan peserta masyarakat milenial yang memiliki potensi mengembangkan hijab masker untuk pemulihan ekonomi mereka. Hasil pengabdian ini memberikan respon posisif bagi masyarkat sehingga lebih sadar akan upaya untuk lebih kreatif di tengah pandemi. Mereka dibekali edukasi dari pegiat hijab ternama untuk memberikan pemahaman untuk membuat desain fesyen yang menarik dan memiliki branding. Rekomendasi pengabdian ini dapat memberikan pendampingan lanjutan secara langsung melalui metode blended agar lebih efektif.)
Co-Authors Kharis Fadlullah Hana Uswatun Hasanah