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All Journal Holistic Journal Of Management Research Jurnal ONESISMIK International Journal of Applied Business and International Management
Saiful Hidayat
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH SUMBER PENGETAHUAN EKTERNAL TERHADAP TYPE INOVASI : SEBUAH TINJAUAN BERBASIS PELAKU PASAR DAN SCIENCE BASED ACTORS (STUDI EMPIRIS PADA UMKM DI YOGYAKARTA) Siti Nursyamsiah; Saiful Hidayat
Holistic Journal of Management Research Vol 3 No 1 (2020): Holistic Journal of Management Research
Publisher : Fakultas Ekonomi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.861 KB) | DOI: 10.33019/hjmr.v3i1.1826

Abstract

The research aims to determine the influence of external knowledge sources based on market actors and science actors on the types of innovations including product innovation, process innovation, market innovation and organizational innovation in innovating SMEs food and beverage at D. I Yogyakarta. This research is based on 60 samples obtained from the dissemination of questionnaires directly and through Google form. To analyzed data, this study utilized a logistic regression model with SPSS 23. The findings show that the external knowledge source of market base actors has significant effect on 4 types of innovation. However, the best prediction is shown in Model 1 that is market base actors to product innovation. While analysis of external knowledge sources of Science based actors shows there is no influence on 4 types of innovations, either on models 1 to model 4. Analysis of the control variables also showed no significant influence on innovation. Therefore, the age difference and size of the company in SMEs are not important factors in innovating. The results of this study contribute to the development of innovation in SMEs.
MEMBANGUN APLIKASI PEMASARAN PRODUK UNTUK MENINGKATKAN POTENSI DAERAH PADA KECAMATAN NEGERIKATON KABUPATEN PESAWARAN Muhammad Ferdiansyah; Saiful Hidayat
Jurnal ONESISMIK Vol 4 No 1 (2020)
Publisher : LPPM AMIK Dian Cipta Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.776 KB)

Abstract

Kecamatan Negeri Katon merupakan Kecamatan yang memiliki banyak pelaku usaha rumahan. Produk produk yang dihasilkan beragam mulai dari makanan sampai pakaian. Seiring perkembangan teknologi informasi dan internet dan kebutuhan promosi serta penjualan online, maka diperlukan pemasaran yang memaksimalkan pemasaran produk untuk ekspansi pelanggan kepada seluruh pengguna internet. Karena dengan online diharapkan masalah-masalah seperti susahnya promosi dan system transaksi yang masih manual bisa teratasi. Penelitian ini mempunyai tujuan untuk membangun sistem pemasaran pada produk produk yang dihasilkan di kecamatan Negeri Katon menggunakan metode Extreme Programming (XP). Metode pengumpulan data yang digunakan dalam pembuatan system pemasaran adalah melalui wawancara dan observasi yang langsung ditunjukkan kepada para pelaku usaha di Kecamatan negeri Katon. Penelitian ini menghasilkan sebuah sistem pemasaran yang luar biasa yang mempu menjangkau siapapun dan dimanapun serta mampu melakukan transaksi secara real time sehingga masalah yang ada bisa terpecahkan.
Optimizing Company Resources for Sustainable Competitive Advantage: The Mediating Role of Digital Transformation in Indonesian MSMEs Safina Najah Firdaussiah; Mohammad Riza Sutjipto; Saiful Hidayat
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4524

Abstract

Micro, small, and medium (MSMEs) enterprises contribute crucially in this national economy, but there are always difficulties in transforming internal resources into sustainable competitive advantages in the digital era. This reseacrh aims to examine the “effect of company resources on competitive advantage, both directly and indirectly through digital transformation”. A quantitative approach was employed using data from 400 Indonesian MSMEs registered on the PaDi UMKM platform, analyzed from the SEM model or Structural Equation Modeling with LISREL 8.70. Resulting if company resources contributed significantly positively to competitive advantage (b = 0.15, t = 2.76) and on digital transformation (b = 0.71, t = 13.91). Digital transformation contribute strongly positively to competitive advantage (b = 0.66, t = 9.61), representing the most influential relationship in the model. Furthermore, the indirect effect of company resources on competitive advantage through digital transformation is significant (b = 0.469, t = 7.884), indicating partial mediation (VAF = 75.8%). The model explains 50% of digital transformation and 60% of competitive advantage, suggesting that digital transformation is the primary pathway through which resources translate into sustainable competitive advantage among MSMEs.
Co-Authors Mohammad Riza Sutjipto Muhammad Ferdiansyah Safina Najah Firdaussiah Siti Nursyamsiah