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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Maneggio Nomico Pinisi Journal of Entrepreneurship Review
Ni Nyoman Suarniki
Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality Ni Nyoman Suarniki; Ibrahim Daud
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3785b108

Abstract

This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer loyalty. The results reveal that CRM strategies have a significant positive impact on consumer loyalty, with strong correlations and statistical significance. The findings suggest that businesses can enhance consumer loyalty by improving CRM practices, focusing on personalized services, leveraging customer data, and engaging with consumers through effective communication channels. The study also highlights the importance of maintaining long-term relationships with consumers through loyalty programs and personalized experiences. These findings offer valuable recommendations for businesses to strengthen customer retention, satisfaction, and loyalty. Furthermore, the research emphasizes the importance of continuous CRM adaptation to meet evolving consumer needs and technological advancements. This study provides a comprehensive understanding of how CRM strategies contribute to building a loyal consumer base and fostering long-term business growth.
The Role of E-Commerce in Improving the Competitiveness of MSMEs in the Global Market: Opportunities and Challenges Ni Nyoman Suarniki; Mesak Yandri Masela; Dwi Danesty Deccasari
Nomico Vol. 1 No. 12 (2025): Nomico-January
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/b9gt4150

Abstract

The rapid development of technology and information requires people to get to know and always be in touch with the internet. One of the new lifestyles born is shopping via the internet or often called e-commerce. The utilization of e-commerce is not only carried out by large companies, but also by micro, small and medium enterprises (MSMEs). This study was conducted to identify the utilization of e-commerce in order to improve the competitiveness of MSMEs. The results show that the use of e-commerce can increase MSME revenues, facilitate product introduction to consumers, and make it easier to get customers. In addition, e-commerce helps save promotion costs and increase transaction speed, which in turn can improve the competitiveness of MSMEs. This research also explores the role of e-commerce as a strategic tool to improve the competitiveness of MSMEs in the global market. Through e-commerce, MSMEs can expand their market reach, reduce operational costs, and improve interactions with customers through digital platforms. While offering a range of opportunities, e-commerce adoption also presents significant challenges, such as low technological literacy, infrastructure limitations, and cybersecurity risks. Using a qualitative approach, this study analyzes the opportunities and challenges faced by MSMEs in integrating e-commerce into their operations. The results confirm that successful e-commerce implementation requires technology investment, capacity building, and a supportive policy framework. E-commerce has transformative potential for MSMEs, but its effective utilization requires efforts to overcome existing barriers to ensure sustainable growth and global competitiveness.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SPRING BED COMFORTA Rika Sylvia; Ni Nyoman Suarniki; Masrani Noor; Melyanie Melyanie
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.1 Maret 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i1.581

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchasing decision of Comforta Spring Bed at PT Massindo Solaris Nusantara Banjarmasin. The background of the research is based on the increasingly fierce competition in the spring bed industry and the changing consumer behavior, with customers becoming more critical in selecting products. This research uses a quantitative approach involving 50 consumers who have a Comforta Spring Bed. Data were collected through questionnaires and analyzed using amultiple linear regression. The results show that product quality, price, and promotion have a significant influence, both simultaneously and partially, on purchasing decisions. These three variables explain 91.2% of the variation in consumer purchasing decisions. The findings emphasize the importance for companies to improve product quality continuously, offer competitive prices, and carry out effective and sustainable promotions to increase sales and customer loyalty.
The Association between Entrepreneurial Knowledge and Family Environment on Entrepreneurial Interest through Self-Efficacy of Indonesian Youth Devi Rosniawati; Wira Pramana Putra; Farida Akbarina; Risqy Khoirunnisa’; Ni Nyoman Suarniki
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

Entrepreneurship knowledge is an internal ability both in terms of creativity, interest and motivation. Able to analyze solutions to possible business risks and reluctant to be shaken by failure. Business should have value and be useful. The purpose of this research is to analyze the influence of entrepreneurial knowledge, family environment, and interest in entrepreneurial students in building a business/enterprise through self-affection. This research is quantitative research using a data processing approach with a population that focuses on entrepreneurial students from the Faculty of Economics and Business, Universitas Negeri Makassar. In this research, data collection used a questionnaire filling technique which was distributed to students. Meanwhile, the sample collection technique used proportional random sampling technique with a sample size of 100 students from a total of 427 students. The data obtained was then processed using the Path Analysis Pattern. The research results show that both directly and indirectly there is a positive and significant influence of entrepreneurial knowledge and family environment on the entrepreneurial interest of entrepreneurship students at the Faculty of Economics and Business through self-efficacy. Except, there is one hypothesis that is not significant, namely the influence of Entrepreneurial Knowledge on Entrepreneurial Interest.
Co-Authors Devi Rosniawati Dwi Danesty Deccasari Farida Akbarina Ibrahim Daud Masrani Noor Melyanie Melyanie Mesak Yandri Masela Rika Sylvia Risqy Khoirunnisa’ Wira Pramana Putra