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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Akuntansi dan Pajak JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Journal of Humanities and Social Studies MABIS: Manajemen dan Bisnis Community Engagement and Emergence Journal (CEEJ) Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Scientia Batara Wisnu : Indonesian Journal of Community Services Jurnal Karya Abdi Masyarakat Indonesian Journal of Sustainability Accounting and Management
Nurul Badriyah
Lamongan Islamic University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Journal : Jurnal Scientia

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THE EFFECT OF SALES PROMOTION AND HEDONIC SHOPPING ON IMPULSE BUYING ON THE MARKETPLACE SHOPEE (Case Study In Tambakrigadung Community, Lamongan Regency) Bella Maulina; Nurul Badriyah; Yuhronur Efendi
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

Additionally, this study aims to determine the effect of sales promotion and hedonic shopping on impulse buying on the Shopee marketplace in the Tambakrigadung community, Lamongan district. The data analysis technique method used is validity test, reliability, normality, multicollinearity, heteroscedasticity, auto correlation, multiple linear regression analysis, t test, f test, coefficient of determination (R2), multiple correlation. Meanwhile, the results of this study indicate that:1) Sales Promotion partially has no significant effect on Impulse Buying on the Shopee marketplace, while Hedonic Shopping has a significant effect on Impulse Buying on the Shopee marketplace.2) Sales Promotion and Hedonic Shopping simultaneously affect Impulse Buying on the Shopee marketplace.3) Hedonic Shopping is the variable with the most dominant influence on Impulse Buying. It’s proven from the multiple linear regression calculation of the hypothesis = 6.665 + (-0.188) X1 + 0.947 X2.
THE EFFECT OF COMPENSATION, ENVIROMENTAL WORK AND ORGANIZATIONAL CULTURE TO THE EMPLOYEE PERFORMANCE OF CV. STAR NINE TRITUNGGAL BABAT Aila Okta Nur Reina Safitri; Nurul Badriyah; Yohronur Efendi
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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This study aims to determine how much influence the effect of compensation, environmental work and organizational culture has on the employee performance of CV. Star Nine Trinity Tripe . This type of research is quantitative. The population of this research is all employees of CV. Star Nine Trinity Tripe , amounting to 60 people. In addition, based on the results of the study, it was found that: (1) In the t-test (partial) the compensation variable with tcount 2.294 > ttable 2.003. environmental work variable with tcount 3.588> ttable 2.003. organizational culture variable with tcount 2.560 < ttable 2.003 means that there is a partially significant effect between compensation, environmental work and organizational culture to the employee performance. (2) In the F (simultaneous) test, Fcount 48.406 while Ftable 2.76 means that there is a simultaneous significant influence to the employee performance of. (3) Test results Multiple regression analysis of the environmental work variable is the variable that has the most dominant influence than other variables on the employee performance of, because the environmental work value (X 2 ) = 0.379 is greater than the compensation value (X 1 ) = 0.325 and organizational culture (X 3 ) = 0.186.
Co-Authors Abdul Ghofur Abid Muhtarom Abid Muhtarom, Abid Adityas, Muhammad Bahtiar Aila Okta Nur Reina Safitri Al Vandik, Ahmad Alviani Kusumaningrum Andajani, Erna Ardyan Firdausi Mustoffa Ausat, Abu Muna Almaududi Bella Maulina Chabib Hasan Imam Al Farid DJ, Yunni Rusmawati Eka Khusniatuz Zahro Endang Dwi Amperawati Farid, Mifta Hidayat Tauhid Imam Tresno Edy Ishaq Ishaq Iskandar Iskandar M. Tahjudin Mahameru Rosy Rochmatullah Masruroh Masruroh Mazil, Mohammed Mudher Mifta Farid Mochammad Afif Mohammad Rizal Nur Irawan Muhammad Bahtiar Adityas MUHAMMAD SYAFIK Muhammad Umbu Khilil Noviyanti Agustina Pratiwi, Neny Rafikah Zulyanti, Noer Rahmawati Rahmawati Rivatul Ridho Elvierayani Saiful Lathifi Shafiq, Muhammad Aqib Siswanto Siswanto Siti Nur Hanis Titin Titin Titin Titin Titin, Titin Uul ST. Chusnul Khotimah Wafik, Doaa Yohronur Efendi Yuhronur Efendi Yuni Rasmawati DJ Zulkifli Lubis Zulkifli Lubis